The SIGRUN Show

Perry Marshall is the President of Perry S. Marshall and Associates, a consultancy company designed to help online and offline businesses increase their sales leads, website traffic, and advertising results. He is a multiple best-selling author of several business and marketing books including 80/20 Sales & Marketing, The Ultimate Guide to Facebook Advertising, and The Ultimate Guide to Google Adwords. His work has been recognized and endorsed by several publications including INC. Magazine and Forbes.

Perry shares how he became a multiple best-selling author and how online entrepreneurs can master the art of Facebook and Google advertising. He explains how identifying underserved markets can help you become established as a best-selling author and when it's the right time to start using Google Adwords in your marketing strategy. He discusses the importance of educating yourself and learning the basics before investing your money in online advertising and the importance of narrowing your target market when creating an ad. He also explains why online entrepreneurs should resist the urge to outsource Facebook and Google ads management until they understand a basic concept of how the platforms work and how to set up an advertising campaign.

"Google and Facebook combined are more than $100-Billion. Two-thirds of that money is 'stupidity tax.'" - Perry Marshall

In This Episode of The Sigrun Show:

• How stepping out of his comfort zone impacted Perry's career
• Working with co-authors
• Writing a book on topics no one else is writing about
• The difference between real experts and "fake experts"
• The right time to use Google Adwords
• Educating yourself on Google and Facebook advertising before investing in those marketing options
• The importance of narrowing your target market
• Starting with remarketing and retargeting ads
• How to set up your remarketing and retargeting ads
• When to begin marketing to cold leads
• Why he believes outsourcing internet advertising is the hardest task to outsource
• When to consider hiring a Facebook or Google ads manager or consultant

Resources Mentioned:

• Falling Off the Map: A Visit to the Lonely Places of the World by Pico Iyer

Connect with Perry Marshall:

• PerryMarshall.com

• 80/20 Sales & Marketing

• Is Adwords For Me
• Is Facebook For Me
• Marketers 247

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

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Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Selen Graf is an Animal Healing Practitioner and Animal Naturopath with a passion for helping animals through natural remedies and alternative medicine practices. In 2011, she obtained a Bachelor's degree in Business Administration and Psychology and, later obtained a Master's degree - also in Business Administration with a special focus on Management. Realizing that business management wasn't her passion, in 2016, she pivoted her career by becoming an Animal Healing Practitioner to follow her dream of helping animals and pet owners heal their pets through naturopathic remedies.

In this Client Case Study episode, Selen shares how she took her offline practice and passion for naturally healing animals to the online business world. She shares how she created her first online course and the feedback she received that impacted her self-esteem, self-confidence, and belief in herself. She also shares the challenges she overcame throughout the process and how being part of an online community of like-minded, business-focused individuals impacted her success and helped her achieve her goals.

"It's so great if you can reach people and make a change in their lives." - Selen Graf

In This Client Case Study Episode of The Sigrun Show:

• How Selen realized her passion for naturopathic remedies for animals
• Why she decided to take her offline animal health practice online
• How she overcame procrastination to start her online business
• How she created her first online course
• How the feedback response she received from her first online course participants impacted her self-esteem, self-confidence, and self-belief
• What the future holds for her new online business
• The mindset challenges she overcame to achieve her goals of becoming a successful online entrepreneur

Connect with Selen Graf:

• TierGesundheitsZentrum Bern

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Martha Pelkman is a writing coach passionate about helping women overcome their internal turmoil caused by childhood bullies by learning and honing their creative writing skills and sharing their stories with the world. She believes that writing and crafting your story not only helps others cope with issues around bullies but also helps the writer heal their emotional wounds and alter their memories in the process.

Martha shares how she overcame her mindset challenges linked to childhood bullies and her fears of becoming visible by taking her coaching business online. She explains how she realized she needed support and guidance through her journey into online entrepreneurship and how taking small steps outside her comfort zone empowered her to be more visible and more confident. She also shares the life-changing moment that significantly impacted her business and her self-esteem as well as her ability to realize her self-worth as an online entrepreneur.

"It's so beautiful to be yourself - to not be dependent on what other people think of you." - Martha Pelkman

In This Client Case Study Episode of The Sigrun Show:

• How Martha realized she needed support and guidance to take her business to the next level
• How she overcame the fear of being visible
• How taking small steps outside her comfort zone impacted her self-confidence and helped her grow her business
• The difference between constructive feedback and criticism
• How stepping out of her comfort zone led to increasing her coaching sales
• How she is impacting the lives of other women through her online course
• How creating her online course impacted her self-confidence
• How she finally began valuing her worth
• What the future holds for her new online business

Connect with Martha Pelkman:

• Tekstbureau DrsPee

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Judith Peters is an award-winning copywriter, wife, and mother of three young children. She holds multiple degrees in areas such as business administration, media design, and copywriting and has worked with countless small business owners, mid-sized companies, and advertising and design agencies. In addition to building her dream business of becoming Germany's go-to expert for copywriting and creativity, she helps others hone their writing skills through online courses as well as lectures teaching others how to master advertising copy, advertising concept journalism, and public relations.

Judith shares how she hired her husband to help her build her dream online business. She tells us how working with her husband impacted her ability to focus more on her zone of genius and gave her the freedom to create online courses to help more students improve their skills. She also explains why overcoming your mindset challenges, facing your fears - especially your fear of success - and learning from your mistakes is a critical part of building a successful online business.

"Everything is doable if you just take action." - Judith Peters

In This Client Case Study Episode of The Sigrun Show:

• Why Judith wanted to build an online business
• How following role models inspired her to finally take action to build her business
• Why she decided to hire her husband as a project manager
• What it's like working with her husband
• Finding support from like-minded people
• Facing and overcoming fears and how it impacts your success
• Learning from your mistakes, instead of letting them diminish your ambition
• Personal challenges she overcame to achieve the success she has today
• Overcoming fear of success

Connect with Judith Peters:

• Sympatexter

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Sandra Djukanovic-Wolbers is a leadership coach who is passionate about helping entrepreneurs, business owners, and managers take their leadership skills to the next level while improving their lives and the lives of their team. She helps high-achieving leaders learn strategies to manage stress, increase productivity, and create an environment that encourages inspiration, motivation, and visualization that will move the needle and push their business forward.

Sandra joins me for this Client Case Study episode to share how taking a leap of faith and creating her first online course allowed her to finally gain a sense of freedom, enjoyment, and excitement for her entrepreneurial journey while building her dream business. She explains how she quit her full-time job to become a freelancer and how she changed her mindset to build a successful online business. She also shares how her money mindset and limiting beliefs were preventing her from achieving her goals and launching her online course sooner, how she overcame those mindset challenges, and how believing in herself has impacted the growth of her business.

"Don't overthink too much. Take that leap of faith and just do it." - Sandra Djukanovic-Wolbers

In This Client Case Study Episode of The Sigrun Show:

• Why Sandra quit her full-time job to become a freelancer
• The biggest challenge she faced as a freelancer
• How she identified her ideal client
• What inspired her to finally launch her first online course
• How taking a leap of faith impacted her self-confidence
• How money mindset and limiting beliefs prevented her from launching her online course sooner - and how she overcame them
• How finally launching her first online course enabled her to start envisioning the future of her business
• Her goals for scaling her business to work internationally

Connect with Sandra:

• Sandra Djukanovic-Wolbers.nl

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Anke Beeren is a full-time mom and serial entrepreneur with two university degrees and a passion for helping female entrepreneurs build successful businesses and impact the world around them. She is a mastermind facilitator and business mentor focused on helping ambitious women achieve their dreams, grow their businesses, and live their lives to their fullest potential.

Anke joins me for this Client Case Study episode to share how she built her new online coaching business from no revenue to achieving her first 5-figure month in less than six months. She shares how making mindset shifts enabled her to overcome procrastination and the impact it played on her success. She also explains her strategy for staying accountable as well as how stepping out of her comfort zone, making quick decisions, and taking action directly impacted her ability to achieve her business goals.

"Always make decisions that are just beyond your comfort zone." - Anke Beeren

In This Client Case Study Episode of The Sigrun Show:

• How stepping out of her comfort zone impacted Anke's success
• How public goal-setting helped her stay accountable and move her business forward
• What "Dynamic Steering" is and how it helps her identify when an idea doesn't fit her client's needs
• The importance of making quick decisions - even if you change your mind later
• The mindset shift she has made and how it has impacted her success
• How she developed a product to upsell to her clients
• Why she decided to shorten the duration of her mastermind programs
• What the future holds for her coaching business

Connect with Anke:

• AnkeBeeren.de
• Facebook Group
• Facebook Page

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Insa Kunkel is a former professional writer with over 20 years of experience in the media industry. She has created content for several high-profile brands and business owners, including eBay and PayPal. In 2017, she decided to pivot her career and follow a new passion - helping entrepreneurs learn how to share their stories on stage through her personal speaker training programs.

In this Client Case Study episode, Insa shares how she discovered her new passion for helping others share their story through presentations and public speaking engagements. She explains how she pivoted her writing business to offer one-on-one coaching sessions, teaching others how to craft an amazing story about their brand and create raving fans from their presentations. She also shares how she developed the framework that allowed her to attract paying clients within the first three months of starting her new online business, how this framework enabled her to quit her freelance writing business in less than 6 months, and the mindset challenges she faced when hiring a team to help her build her new business.

"All of a sudden, I had a framework." - Insa Kunkel

In This Episode of The Sigrun Show:

• Why Insa pivoted from freelance writing to building an online business
• The seed that was planted that inspired her to pivot her career and begin her entrepreneurial journey
• How developing a vision board helped her map out her business idea
• The process she used to test her new business idea
• How her new speaker coaching business went from zero revenue to attracting paying clients in less than three months
• How her speaker coaching business enabled her to "close" her freelance writing business in less than six months
• Challenges she faced while pivoting her career
• How she developed her first online course
• The importance of asking course participants for their valuable feedback on your course product
• Her plans for the future of her speaker training business

Connect with Insa:

• InsaKunkel.de

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Gudrun Mahlberg is a mother of four, a passionate dance teacher, and the founder of Shandora, a company that teaches the art, beauty, and calming benefits of yoga and dance. For over 30 years, she has been passionate about dance and how your body's movements impact your joy and happiness as well as its connection to "the sacred feminine."

Gudrun shares how she pivoted her career from working a full-time job to starting her dream business and becoming a successful online entrepreneur. She explains how she ran her first online course while on holiday in France and the impact that course had on her audience and students. She also shares why entrepreneurs need to connect with a coach as well as seek support as they grow their business and how they can help you believe in yourself and your dreams - even when you're not feeling confident.

"My dream had been to create something online because I wanted to have the freedom to work from everywhere." - Gudrun Mahlberg

In This Episode of The Sigrun Show:

• How Gudrun pivoted her career from working full-time to launching her online business
• What inspired her to finally follower her dream and build her dream online business
• How she taught dance courses online while on a holiday camping trip
• Why finding a coach and seeking support is critical to becoming a successful entrepreneur
• Why she is passionate about dancing, yoga, and connecting your body's movements with your emotions, healing, and self-care
• Her vision for the future of her online business

Connect with Gudrun:

• Shandora

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Agnieszka Gaczkowska is an interior designer who has successfully turned her passion for interior decorating and handmade crafts into a successful online business. She is the facilitator of several online course programs as well as local meetup events and workshops. She is passionate about helping other handmade artists and craftsmen throughout Poland turn their passion for arts and handicrafts into a sustainable and rewarding business opportunity.

Agnieszka shares her journey from being a homestead mom to building her dream online business. She explains how her offline crafting business began and the turning points she experienced throughout her journey into entrepreneurship that led her to build a sustainable online business. She also talks about some of the challenges she has faced as an online entrepreneur, how building a team allowed her to expand her online products, and how her vision and mission as an online entrepreneur has evolved since she began her journey.

"Don't create a handmade design and put it in the drawer - stop dreaming and start acting." - Agnieszka Gaczkowska

In This Episode of The Sigrun Show:

• How Agnieszka fell in love with the art of crochet
• How she blended her love for architecture and interior design with her passion for crochet
• How she turned her passion into a home-based offline business
• How she promoted her offline crochet workshops
• How she turned her offline crochet business into a successful online business
• How building a team helped her expand her online course selections to include other forms of arts and crafts
• Challenges she faced as a new online entrepreneur
• How starting her online business impacted her mindset and confidence
• How her mission and vision for her business has evolved

Resources Mentioned:

• Episode 125 [On Air Coaching] How to Run a Successful Mastermind with Agnieszka Gaczkowska
• Episode 151 [On Air Coaching] How to Step Up as a Leader as a New Entrepreneur with Agnieszka Gaczkowska
• Episode 208 [On Air Coaching] How to Automate and Delegate to Grow Your Online Business with Agnieszka Gaczkowska

Connect with Agnieszka Gaczkowska:

• Oplotki.pl
• Facebook
• Claim Your Freebie

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Sif Traustadóttir is a veterinarian, pet behaviourist, and entrepreneur originally from Iceland who now lives in Italy. She opened her own veterinary clinic in 2007 but after taking a sabbatical, she realized she was no longer passionate about her work. Through her online business, she uses her expertise to educate dog owners on canine health, training, and behavior.

Sif shares how taking a leave of absence from her job as a veterinarian made her realize she wanted to make a career change and move to another country. She describes what she did to discover who her audience was and what kind of services or products they wanted. She also explains why she doesn't regret starting her business in her native Icelandic language and how she pivoted to offer products in English.

"Having an online job is something that gives you so much freedom." - Sif Traustadottir

In This Episode of The Sigrun Show:

• Why Sif decided to start an online business
• How she discovered a way to continue to work with pet owners online
• How housesitting helped her reduce the cost of living while she built her online business
• How trial and error helped her discover the services and products her clients wanted
• How creating a membership site moved her business to the next level
• The importance of understanding what your clients are willing to pay
• The benefits of membership models over one-time courses or products
• Why she does not regret starting her business in Icelandic
• The process she is using to begin offering memberships in English

Resources Mentioned:

• Episode 32: [Client Case Study] The Sales Funnel That Turns a 70% Profit Every Month with Sif the Vet

Connect with Sif:

• SifTheVet.com
• Facebook

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more! Access to this powerful video series is only available until September 19th.

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!