The SIGRUN Show

Are you investing in yourself as an online entrepreneur? Investing in yourself is an essential determining factor in the success—or failure—of your business. It is much more than about zealously watching videos or mindfully filling out worksheets. At times, it can mean stepping out of your comfort zone physically, emotionally, mentally, and financially before you can reap and enjoy any benefits from building your business.In this episode, I share the significance of investing in yourself and how to do it, as well as how to make sure you get a return on your investment. I define what it means to invest in yourself and share my self-investing journey. I explain why investing in yourself is the key to big mindset changes and future success. I also share the significance of stepping up your game with each investment opportunity, how to choose the right coach for you, and how to identify your ROI for the investments you decide to make.

"There is something magical that happens when you invest in yourself. You will make sure you get the money back." - Sigrun

In This Episode of The Sigrun Show:

• The notion that I could do everything on my own
• The personal and professional impact of investing in yourself
• How I discovered my first business investment while lying sick in bed
• The significance of support when starting something new
• What inspired me to start my own community of European business women
• How my community inspired me to start a business
• What is a pretendpreneur?
• The role that testing plays when you have business ideas
• The difference between income and salary
• Why I resisted the idea of having a business coach and when I finally decided to hire one
• How my $5,000 investment on a business coach returned much more than I expected
• How my coaching career kicked off
• The game-changing investment that allowed me to double my revenue
• How my podcast benefitted from attending conferences

Resources Mentioned:

• The Daily Whip

• Money Bootcamp
• Off The Charts Live
• Social Media Marketing World
• Nordic Business Forum
• Inbound
• Digital Deep Dive
• Youpreneur Summit

Let's Make 2019 Your Best Year Yet!

Are you ready to take your business to the next level? We're not accepting applications for more fabulous women like you to join our Mastermind Programs in 2019! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis.

Don't put your success on the back burner! Apply today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Ali Brown is known as the 'Godmother of Online Business for Women.' She has successfully built an Inc. 500-ranked global enterprise where she coaches thousands of female entrepreneurs to feel equipped and empowered to increase their revenue, build influence, and become preeminent leaders in their industry. She has been named as one of the Women to Watch by Forbes Magazine, one of Ernst & Young's Winning Women Entrepreneurs, and one of Entrepreneur Magazine's Top 10 Twitter Accounts Every Entrepreneur Should Be Following. Additionally, she has been featured in countless print publications and primetime television shows including ABC's Secret Millionaire.

Ali joins me to share the secret to unlocking your zone of genius and becoming iconic in your industry. She explains how your zone of genius helps you become a preeminent leader in your industry, how to position yourself and your business in a 'Category of One', and how to identify what sets you apart from your competitors. She also explains the importance of sharing your bold opinions with the world and how it can help you stand out, get noticed, and become iconic.

"You have to be tapped into your genius to really tap into your iconic work." - Ali Brown

In This Episode of The Sigrun Show:

• How Ali became known as the Godmother of Online Business
• How her career evolved from working as a freelance copywriter to helping women in business
• How she created the Online Success Blueprint
• A significant turning point that led her to a massive transition in her business
• How she helps female entrepreneurs stand out and become iconic
• Overcoming the excessive saturation and noise of online business
• How to discover your zone of genius
• Why it's uncomfortable to take the big leap to become iconic
• Clues to look for when transitioning your business and career
• How doing the opposite of what your competitors are doing can help you stand out in your industry
• The importance of having a solid position, business model, and a profitable market that sees you as worth investing in
• What it means to be in a Category of One
• The benefits of positioning your business in a category of one
• Identifying your unique '3 Claims to Fame' that set you apart from your competition
• How sharing her bold opinions impacted her career, increased her authority, and helped her stand out
• Overcoming the fear of rejection and negative feedback when sharing your bold opinions
• What it means to be iconic
• How to tap into your iconic work
• Overcoming limiting beliefs and mental blocks that prevent you from becoming iconic

Resources Mentioned:

• The Big Leap by Gay Hendricks

Connect with Ali Brown:

• AliBrown.com
• Ali Brown on Facebook
• Ali Brown on LinkedIn
• Ali Brown on Instagram
• Ali Brown on Twitter
• Glambition Radio
• My Prediction of the HUGE 'Launch Bubble' That's Coming Fast… and How to Surpass It…

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Affiliate marketing is a great way to have multiple streams of income as an online entrepreneur. But, being a great affiliate marketer is more than simply having an affiliate link, sending out an email to your list, and sharing the link on social media.

So, what are the secrets of becoming a great affiliate marketer?

In this episode, I share what it takes to become a master at affiliate marketing. I explain the difference between first referrer and last referrer affiliate strategies, how to choose the right affiliate partners to promote your programs, and how to collaborate with your partners to ensure your program and partners achieve success. I also share the 7-step process that master affiliates go through to become successful marketers and why your close-cart strategy is crucial to the success of your affiliate launch.

"It's about the energy you bring, but it's also about your strategy and execution." - Sigrun

In This Episode of The Sigrun Show:

• Why I work with affiliates and how it has changed my business
• The benefits of being an affiliate
• The three types of affiliate marketers
• The importance of treating your affiliate marketing strategy the same as you would your own product launches
• Strategies to simplify sharing your affiliate products
• The importance of getting clear on why you want to promote an affiliate partner
• Creating a strategy to introduce your affiliate partners to your audience
• Creating a strategy and plan for how you will support your affiliate partners
• The benefits, drawbacks, and difference between first referrer and last referrer
• How much you should pay your affiliates to promote your online courses, masterminds, and group programs
• How to choose the right affiliates for your programs
• How to work and collaborate with your affiliate partners
• The content to share with your affiliate partners to ensure their success
• The 7 steps master affiliate marketers take to ensure success
• Adding bonus content to your affiliate marketing strategy
• How your close-cart strategy impacts your success as an affiliate marketer

Resources Mentioned:

• My Video Kit

Build a Wildly Successful Online Business - Join SOMBA!

Are you ready to make this year your best year in online business? Join the waitlist for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.

If you're ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Ian Anderson Gray is serious about social media marketing and passionate about helping entrepreneurs take their marketing game to the next level and increase their impact, authority, and profits through live stream videos. Nicknamed "The Tools Guy," he is an international keynote speaker on topics related to social media and marketing tools. He has been featured on multiple marketing podcasts including the Social Media Marketing podcast, Soulful PR podcast, and Chris Ducker's Youpreneur show.

Ian joins me in this episode to share some helpful tips on how you can effectively master live video streaming. He shares tricks to remember when going live, what to do with the evergreen content you create, and why you need to be smart about posting video clips on social media platforms. He also shares the tools and resources he uses in scheduling and planning for his own live videos and explains what "talk triggers" are and how you can use them to improve your marketing strategy.

"It's all about authenticity." - Ian Anderson Gray

In This Episode of The Sigrun Show:

• Why Ian uses funny faces on his social media accounts
• What talk triggers are and how he used them as a marketing strategy
• How the funny faces became part of his branding
• How one blog post changed his life
• How he fell into Facebook Live
• How he came up with his first online course and helped people using that technology
• Three factors that made his blog post go viral
• Why having good content adds to the success of your Facebook live
• Who to greet first when you start your live video
• The optimum length of your show to get maximum engagement
• What to do when you get to the meat of your content
• Why you shouldn't be distracted by the comments or your live viewers
• The significance of consistency when doing Facebook live videos
• How he informs his audience about upcoming live videos
• When and why it's a good idea to do an impromptu live video
• More things you can do during Facebook live and the tools that allow you to do them

Resources Mentioned:

• BeLive
• TOK TV
• Ecamm Live
• Rev
• Open Broadcaster Software (OBS) Studio
• vMix
• Zoom

Connect with Ian Anderson Gray:

• Ian Anderson Gray Website
• Twitter
• Free download: Live Camera Confidence Tips!

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Have you ever wondered what it's like behind the scenes of our SOMBA program? One of the benefits of being a student in my SOMBA masterclass is the weekly live Q&A session where I address various questions and concerns posted by the members of our community. During these sessions, SOMBA students can ask me anything - from questions regarding certain program modules to specific questions on how to improve their business.

In this episode, I share an insider's glimpse of our SOMBA weekly Q&A session. This past week, we discussed various social media platforms entrepreneurs should explore to increase their online visibility as well as the key to maximizing the success of your social media marketing across multiple platforms. I also shared the tools and equipment I use to host successful webinars, the best approach to selling your products and services around holiday seasons, and email marketing strategies you can use to segment and categorize your email lists.

"There is sometimes a bad time to execute a program, but there is no bad time to sell." - Sigrun

In This Episode of The Sigrun Show:

• Focusing on one social media platform at a time
• The key to posting across all social media platforms
• Equipment and tools I use for webinars
• The right time to launch after doing consecutive webinars
• The anticipated future of Facebook concerning lead generation
• The recommended social media platform for solopreneurs - other than Facebook
• General Data Protection Regulation (GDPR) requirements regarding double opt-ins and checkboxes
• How to organize CSV files into columns
• Recommendations on long-term content planning for social media
• How to plan content with your virtual assistant (VA)
• The frequency for B2B posting on social media

Resources Mentioned:

• Instagram
• Pinterest
• Sigrun.com/kit
• Deadline Funnel
• Asana
• Microsoft Excel

Build a Wildly Successful Online Business - Join SOMBA!

Are you ready to make this year your best year in online business? Join the waitlist for SOMBA, the only 12-month personalized growth system designed to build your business with a proven 7-STAGE SUCCESS BLUEPRINT.

If you're ready for passion, money and freedom and to trampoline yourself into the BIGGEST, wildest version of your success, join the waitlist now and get updates on when SOMBA re-opens!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Jinny Ditzler is the founder of Best Year Yet®, an excellent system that has reached a million people and organizations in 36 countries in her passion for helping people use their gifts and supporting them in making their dreams come true. She is a coach, a regular contributing writer for Medium, LinkedIn, Thrive Global, and - for eight years - at Huffington Post. Additionally, she is the author of the bestselling book Your Best Year Yet!

Jinny joins me to share how she created the Best Year Yet® system. She explains how to turn your biggest limiting paradigm into the most empowering paradigm as well as the five steps in personal transformation that also work to transform your business. She explains what to do when you discover the doubts, fears, and limiting beliefs that keep you from having your best year yet.

"People make up all kinds of stories about themselves - and then that's who we think we are." - Jinny Ditzler

In This Episode of The Sigrun Show:

• How Jenny invented the Best Year Yet® workshop in 1980
• What inspired her and her husband to start planning and having goals
• How your limiting beliefs become hurdles in life
• How the founding principle of Best Year Yet® can help you
• The drawback in focusing on what you want vs. on what you get
• Why she wrote the book and how it kicked off her business
• How to recognize your limiting beliefs
• Why it's wrong to say 'personal development' or 'personal growth'
• A glimpse on her upcoming book Your Best Life Yet!

Connect with Jinny:

• BestYearYet.com
• Your Best Year Yet! Book
• Free download - 3 Hours to Change Your Life

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Tina Schwarz is a dog lover, dog owner, and trainer for dog owners. She is the founder of Clever Dogs, a company dedicated to helping dog owners work with their beloved, troubled pets to overcome challenges created by negative past experiences such as violent, fearful, or painful training experiences. She has conducted multiple workshops and online training courses that focus on helping dog owners encourage good behavior in a relaxed environment through positive reinforcement and reward techniques.

Tina joins me for this On Air Coaching to learn how to build her list and attract more sales for her upcoming signature launch. We discuss how to grow your list during a launch instead of focusing on list-building strategies leading up to your launch. I share strategies for leveraging freebies and lower-priced products to help you upsell those products while creating an evergreen approach to list-building. I also explain the importance of nurturing your list by consistently offering new content and how it helps you build trust and authority with new email subscribers.

"Some people buy, some will not. They need some content to consume until you launch the next time." - Sigrun

In This Episode of The Sigrun Show:

• Attracting the right audience for your email list
• Understanding that it is natural for some subscribers to need more time before they buy
• Using your launches to build your list
• Identifying how much you should spend on paid ads and cost per lead
• Using lower-priced products and freebies to promote your products and grow your list year-round
• Identifying which social media platforms to use to achieve your business and sales goals
• Using Pinterest and Instagram to promote your products and grow your list
• How to be effective on YouTube
• The importance of being consistent when creating content

Resources:

• Episode 196: How to Make Your Content Stand Out in a Crowded Marketplace with Andrew & Pete
• Episode 260: Surprising Advantage of Niching Down on YouTube with Steve Dotto

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Sarah Ancalmo-Ashman is the founder of Public Persona Studio, a company focused on helping entrepreneurs and influencers uplevel their business, elevate their influence, and increase their perceived value through branding. She has over 15 years of experience as a brand strategist and creative director for influencers, thought-leaders, and business owners developing and creating compelling and cohesive brands that are memorable and attract attention. She has worked with thought-leaders such as Amy Porterfield and Nikki Elledge Brown as well as Fortune 500 companies such as Estee Lauder, Vogue Magazine, and Mercedes Benz.

Sarah shares strategies on creating a memorable brand for your online business. She goes over the process she uses to help entrepreneurs identify what makes them unique in their industry and how creating a "brand dossier" can help you stay consistent and cohesive in your branding and messaging. She also explains the difference between branding, rebranding, and creating a memorable brand and the importance of having a creative theme across all your branded marketing platforms.

"Once you're clearer on who you are, it's all about making sure that's translated across every touchpoint." - Sarah Ancalmo-Ashman

In This Episode of The Sigrun Show:

• Sarah's journey from working in the corporate advertising world to starting her online business
• Getting clear on your vision for your business and how it helps you create a memorable brand
• The collaborative process she uses to help her clients
• The benefits of working with a brand strategist
• The difference between branding and rebranding
• What is the "brand dossier" and how it helps you stay consistent and cohesive in your brand messaging
• How she positioned herself and her business to work with industry influencers and thought-leaders
• Why she uses personality tests as part of her brand strategy process
• The difference between branding and building a memorable brand
• How being cohesive in your branding and messaging helps you stand out from the competition
• What is a "creative through-line"
• Why your branding goes beyond just your website

Resources Mentioned:

• How to Fascinate - personality test by Sally Hogshead

• Talk Triggers by Jay Baer

Connect with Sarah Ancalmo-Ashman:

• Public Persona
• Facebook
• Pinterest
• Instagram

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Every entrepreneur should be in a mastermind group. Mastermind groups help you grow your business and give you the support you need to take your business to the next level. But, with thousands of mastermind groups to choose from, finding the right one for you and your business can sometimes be challenging.

In this episode, I share how to find and choose the right mastermind group for you and your business. I explain what a mastermind group is, when you should consider joining one, and why liking and trusting the mastermind facilitator is critical to a successful experience. I also share how to research a mastermind coach's qualifications to ensure you choose the right group for your business, how to determine if the mastermind coach is attracting entrepreneurs with like-minded interests and challenges, and why this is important.

"Don't leave it to Google or Facebook to find a mastermind." - Sigrun

In This Episode of The Sigrun Show:

• The history of mastermind groups
• What is a mastermind group?
• How mastermind groups impact your business, personal development, and - ultimately - your life
• How to identify when it's the right time to join a mastermind group
• Why you should ask for referrals instead of relying on Google
• How liking and trusting the mastermind coach impacts your coachability
• The importance of researching the mastermind group facilitator
• Working with a mastermind coach who has achieved the goals you want to achieve
• The qualifications you should seek in a mastermind coach
• Strategies for determining if the mastermind coach is a good facilitator
• Why you should consider the type of entrepreneurs the coach is attracting
• What to expect from my mastermind group programs
• Why having access to additional content is important for a mastermind group
• The importance of always hiring the best mastermind group you can afford

Let's Make 2019 Your Best Year Yet!

Are you ready to take your business to the next level? We're not accepting applications for more fabulous women like you to join our Mastermind Programs in 2019! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis.

Don't put your success on the back burner! Apply today!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Jasmine Ann Shea, also known as Jazzy Things, is the founder of Your Dinner Is Planned, a company and membership program focused on helping busy families and entrepreneurs find delicious, healthy mealtime solutions. She is the author of 10 healthy cookbooks, the host of the the Dinner Table Talk podcast, and the facilitator of over 40 cooking workshops nationwide.

Jasmine shares the secrets of growing a massive Instagram following. She explains why it's important to be authentic and transparent when creating Instagram content, why consistency is key to long-term growth, and the importance of creating replicable content that relates to your audience. She also shares her perspective on people unfollowing her Instagram account and how she builds relationships with her followers through engagement and commenting.

"We all know that to be good marketers - emotions are a huge component." - Jasmine Ann Shea

In This Episode of The Sigrun Show:

• How Jasmine started using Instagram
• How sharing personal stories on Instagram can impact your following
• Her perspective on people unfollowing her
• The importance of being authentic
• Why consistency is critical for building a massive following
• How writing long captions and mini-blog posts can add value
• The importance of creating replicable Instagram content
• Building relationships with people that engage with your content
• How to create personal stories that resonate with your followers
• The impact that showing vulnerabilities and being transparent can have on your following

Connect with Jasmine Ann Shea:

• Your Dinner Is Planned
• Jazzy Things
• Instagram

• Free Download - Healthy Snack Recipes eBook

Build Your Dream Business FREE Video Series

Are you ready to build your DREAM business? Learn the steps you need to take to turn your passions into profit and build your dream business with my new 8-week video series: Build Your Dream Business. You'll learn how to create your vision, develop and plan your business idea, how to market your products or services, and much, much more!

What are you waiting for?

Sign up now to begin your journey to building a profitable online business!

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!