The SIGRUN Show

Not many companies commemorate their milestones, but remembering your milestones as you celebrate them is beneficial for you, your career, and your business. It's been four years since I sold my first hour-long business coaching session for $180. It all started with $180—this event changed my perspective and the trajectory of my business.

In this episode, I share how I built my multi-million-dollar lifestyle business from scratch. I share what to do before you try to make your first online sale and how to filter business ideas. I also reminisce on how I achieved my successes today and explain what you can learn from my success to help you grow your business to a multi-million dollar success.

"A lot happens before you make that first online sale." - Sigrun

In This Episode of The Sigrun Show:

• The hint I needed to start my own business
• How fast things can go if you take action
• How I figured out the business I would like to pursue
• How I was able to build my list and my business
• The business strategy I used as I began working with people one-on-one
• Group programs vs. one-on-one coaching
• The progression of the services I offered

Key Takeaway:

• Don't take any shortcuts. Take the time to build a good foundation for your business.

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Feeling stuck in your life and business can be a paralyzing experience and can be the result of a wide variety of reasons. When you're feeling stuck, overwhelmed, or unclear on which path you should take next, it can be difficult to make a decision that can help you move forward.

In this episode, I discuss how to overcome the feeling of being stuck and overwhelmed. I share strategies to help you gain clarity on the tasks you need to focus on to take the next steps in your life and business. I also explain how categorizing your to-do list can help you improve your productivity and how outsourcing or delegating certain tasks in your personal life can give you more time to focus on your business.

"There are many things you can get help with. You don't have to do everything yourself." - Sigrun

In This Episode of The Sigrun Show:

• What causes the feeling of being stuck and overwhelmed
• How prioritizing your to-do list can help you get unstuck
• How limiting your social media exposure can help you conquer overwhelming moments
• How "brain dump" activities can help you through overwhelming and stressful periods
• Categorizing your tasks based on urgency
• The difference between urgent tasks and important tasks
• How outsourcing personal tasks can give you clarity on your life and business
• How limiting your daily task list can increase your productivity, focus, and reduce overwhelm

Resources Mentioned:

• Evernote

• 7 Habits of Highly Effective People by Stephen R. Covey

Key Takeaways:

1. Limit your social media activity to focus on what you need to do to move forward.
2. Do a brain dump of everything you need to accomplish.
3. Prioritize your brain dump.
4. Limit yourself to completing 3 urgent or important tasks per day.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Starting a profitable - and sustainable - online business is no easy task. There is no magic formula to follow or secret to building a sustainable online business. There is no "get rich quick" scheme or overnight success strategy that will instantly make your business more profitable or sustainable for the long run.

It takes time, commitment, effort, and - above all - patience.

In this episode, I share how to create a strategy that ensures you stay in business after your first year. I discuss why focusing on your current clients while following up with previous clients is critical to your long-term success and the strategies you can use to follow-up with past clients. I also explain the importance of creating consistent content, nurturing your list, and being proactive in attracting new browsers to your website as well as how to turn those browsers into warm leads.

"The only way to ensure that you are in business for the long run is to constantly pay attention to all areas of your business." - Sigrun

In This Episode of The Sigrun Show:

• The importance of paying attention to your entire sales funnel
• What is a traditional sales funnel
• The importance of focusing on your current clients first
• Tasks to consider outsourcing as your business grows
• The importance of celebrating milestones
• The importance of nurturing your mailing list subscribers
• Ways to follow up with your subscribers
• Using messenger bots to nurture your audience
• Leveraging your Facebook group activity to grow your business
• The importance of paying attention to and nurturing your warm audience
• Using Facebook ads and retargeting ads to nurture your warm audience
• The importance of consistently running Facebook ads
• How to attract new browsers to your website
• Leveraging speaking engagements to grow your audience
• Using traditional media and public relations strategies to grow your audience

Resources Mentioned:

• Gallup StrengthsFinder Test
• Episode 117: How to Get Free PR For Online Business with Janet Murray

Key Takeaways:

1. Focus on your current clients first.
2. Follow up with your previous clients.
3. Nurture your subscribers.
4. Attract new browsers through free content.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Many new entrepreneurs believe they need to offer a refund policy to help their clients feel at ease about purchasing their products, services, or online courses. Sometimes, depending on where you live or the type of industry you are in, you may be legally bound to offer a refund policy to your clients and customers.

On today's episode, I'm sharing why I don't believe in offering a refund policy on products or services and the challenges that many entrepreneurs face when offering a money-back guarantee. I'll share my experience with offering refunds, the type of clients who typically request a refund on their purchases, and how offering refunds can impact your business. I'll also share strategies you can use instead of offering refunds and the difference between a payment plan and a subscription plan.

"The problem with refunds is a lot of people just don't do the work." - Sigrun

In This Episode of The Sigrun Show:

• Challenges associated with offering a refund policy.
• Legal obligations regarding money-back refunds.
• The benefits of offering refunds.
• My experience with offering a refund policy.
• The importance of doing your due diligence before purchasing a course or program.
• Four primary reasons why people request a refund.
• The importance of honoring your refund policy - if you offer one.
• The difference between a payment plan and a subscription plan.
• Being clear in your refund policy and terms & conditions.

Key Takeaways:

1. Thoroughly consider whether you should offer a refund policy.
2. Consider the terms you are comfortable with granting.
3. Consider whether your refund policy is aligned with your mission as a business owner.

Resources Mentioned:

• Episode 156: Why Lifetime Access is a Lie

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Gary Vaynerchuk is the founder of VaynerMedia, a public speaker, and the author of several entrepreneurship books including Crushing It!: How Great Entrepreneurs Build Their Businesses and Influence - And How You Can, Too. Recently, he hosted a Digital Deep Dive Day conference in New York with thousands of entrepreneurs in attendance, including myself!

On today's episode, I'm sharing my key takeaways and insights from attending Gary V's Digital Deep Dive Day. I'll discuss the importance of building a team that is invested in you and your brand, why entrepreneurs need to be patient in their quest for building success, and the importance of maintaining realistic expectations when attending conferences and events. I'll also discuss the importance of creating content consistently, how to use that content to nurture your audience, and effective paid media strategies to help you grow your business.

"You do not have to be on every social media platform." - Sigrun

In This Episode of The Sigrun Show:

• Networking tips for attending conferences and events
• The importance of maintaining realistic expectations
• The importance of building a committed and invested team
• Why being patient as you grow your business is critical to your success
• Why I decided to invest in Gary V's Digital Deep Dive Day
• Choosing the right social media platform to build your brand
• The importance of creating consistent content
• How to use your content to nurture your audience
• How to maximize "influencer media" marketing strategies
• The importance of attracting quality leads and quality likes on social media
• Using paid marketing strategies to grow your business
• How to create a bigger impact in your niche

Key Takeaways:

1. Anyone can compete.
2. Every online business is a media company - whether we like it or not.
3. Don't chase getting the most "likes" on social media. Chase getting quality likes and quality leads.
4. Creating content consistently is critical to your online success.
5. Influencer marketing works best for product-based businesses.
6. Facebook ads are still underpriced and undervalued.
7. Create more free content to build your impact.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Whether you reached your first seven-figure mark, had your first sale, or acquired your first client, it is important that you celebrate the milestones in your business. Don't just toast to your success, make a way to remind yourself of your progress and make sure to rejoice and mark your victories no matter how small.

In this episode, I share why it's essential for entrepreneurs and online business owners to celebrate the firsts and the milestones in their business. I explain what it means to have a physical representation of your milestones and how this practice will lead to the continued growth of your business. I also share examples of how I celebrate my accomplishments with my family.

"We attract more of what we celebrate." - Sigrun

In This Episode of The Sigrun Show:

• How I celebrate my first sale online every year
• The number one prerequisite of making money
• Why there should be a physical representation of your milestones
• How we celebrated a significant business milestone as a family
• One of the best ways to celebrate victories

Key Takeaways:

1. A business without revenue is not a business—it's a hobby.
2. Share your milestones on your Facebook page.
3. Celebrating business milestones, no matter how small, prevents burnout.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

When you're selling an online course, webinar series, or membership program, time and money are often two of the biggest reservations your new clients will have before making the purchase. One tactic that many entrepreneurs use to overcome these obstacles and encourage people to place their order is to offer lifetime, unlimited access to the content.

In this episode, I explain what a lifetime access membership truly means, why I believe it's a lie, and why I don't recommend offering it to your clients. I share my experience with offering lifetime access programs, the lessons I have learned throughout these experiences, and how offering lifetime access to your programs can negatively impact your clients - and your business.

"Most online programs don't last forever." - Sigrun

In This Episode of The Sigrun Show:

• Challenges often associated with offering lifetime access membership programs and courses
• Practical alternatives to lifetime access programs
• How to remove lifetime access programs from your list of offers without upsetting your clients
• Why lifetime access is not an honest way to conduct business and can encourage procrastination

Key Takeaways:

1. Have an "end date" in mind when creating your programs.
2. Understand what "lifetime access" truly means and how it could affect your business.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Britt Seva, founder of the Thrivers Society, is an online business coach with a particular niche — neighborhood stylists. Britt started her career as a hairstylist, then took on the salon director role. Now she has coached 10,000 hair stylists from all over the world through her online training and membership program.

Britt shares how niching down or having a limited audience fuels her online coaching business. She shares the essence of focusing on quality over quantity, how she managed to keep her business as she stuck with one product for two and a half years, and why she encourages her clients to experience her voice, message, and training through the free content that she makes available.

"I don't think you have to have many offers to be successful. Staying focused on that one thing is so, so important. " - Britt Seva

In This Episode of The Sigrun Show:

• Why Britt chose to coach neighborhood stylists over popular ones
• How she knew her audience would be receptive to her message
• How she reaches people who are not sitting in front of a computer all day
• Why she spent time studying her niche's behavior
• The social platform where she reaches out to her niche
• The difference between the entrepreneur and the wanna-be entrepreneur
• Why she's comfortable giving free content to potential clients
• How she became established as an authority in her industry
• What her offerings are and how often they run in a year
• How she deals with the people who are not her niche
• How she scales her business with a limited pool
• Increasing lifetime customer value versus expanding her reach in a mega way

Key Takeaways:

1. There is an advantage in being the pioneer in an industry.
2. Stick with what's working for you. Stay in your lane.
3. Sticking with your audience helps you to focus and strengthen your education.

Resources Mentioned:

• Crushing It! by Gary Vaynerchuk

Connect with Britt Seva:

• BrittSeva.com
• [email protected]

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

When you're just starting your business, you often hear about other entrepreneurs having massively successful launches. We hear about the 6-figure launches and 7-figure launches and often ask ourselves "How is that possible?" and "What can I learn from that person's success to achieve the same results?" We often overlook the significant amount of work that is involved in making these launches so successful.

In this episode, I share the behind-the-scenes events and steps I took before I achieved a $450,000 launch. I walk you through my launching experience, explain the difference between properly launching and simply promoting, and share lessons you can learn from my experience to help you achieve a six figure launch.

"I have not seen a launch where everything failed. There is always something that worked. Always." - Sigrun

In This Episode of The Sigrun Show:

• The difference between properly launching and simply promoting
• The journey of finding your own unique touch while launching
• The importance of tracking and documenting your metrics, conversion rates, what worked, and what didn't work
• How recruiting a team and affiliates can help you achieve a 6-figure launch
• The importance of continuing to grow and nurture your list between launches
• The direct correlation between your conversion rates and your launch webinar "show up" rate
• When not to focus on the numbers
• The importance of offering something new and exciting between launches
• Why people unsubscribing from your list is actually good for your business

Key Takeaways:

1. Review your launches. Understand your numbers. Understand what worked, what didn't work, and why it didn't work.
2. Rinse and repeat.
3. Between launches, nurture your list while growing it.
4. Focus on the attendance rate of your launch webinar.
5. With encore launch webinars - it's not a numbers game.
6. Always have something new and exciting to offer.
7. Create the feeling of what it's like to be part of your program.
8. Work with amazing partners and affiliates.
9. Sales are in the follow-up.
10. Share your "why" in a personal story or video at the end of your launch. Be authentic.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Social Media Marketing World 2018 recently wrapped up in San Diego, California. For the last four years I've attended the conference and the past two years, I've shared the key takeaways I learned from the speakers and experts at the event.

In this episode, I share my lessons from the conference and why I believe it's important to focus on one main takeaway when attending a massive conference or industry event like this. I explain how it can help you focus on one big change in your business to help you move the needle forward and take action to achieve success.

"Decide on one thing for your business and really follow through." - Sigrun

In This Episode of The Sigrun Show:

• The importance of focusing on one thing that will impact your business
• Discussions and speeches about masterminds at Social Media Marketing World 2018
• The difference between influence and authority
• Leveraging Instagram to grow your business
• The importance of constantly running Facebook ads
• Why messenger ads are becoming popular for business owners and marketers
• Maximizing Facebook Live videos to build your audience
• The importance of using chatbots to increase engagement, grow your list, and impact your business
• Vlogging to increase your authenticity and impact your know-like-trust factor
• How to scale one-on-one interactions in your business
• The importance of writing epic blog posts
• The importance of developing a strategy when starting a podcast

Key Takeaways:

1. Focus on one main lesson you want to learn from a large conference.
2. Masterminds are totally "in."
3. Identify your primary goal, whether it's to increase your social media "likes"or to increase your revenue.
4. Building authority is more important than building influence in the long run.
5. Instagram is the new Facebook. Identify 9 to 12 categories you want to post in.
6. Use custom and lookalike audiences when running Facebook ads.
7. Facebook Lives provide higher engagement rates than standard videos.
8. Develop a strategy for using chatbots in your business.
9. Vlog to show "behind-the-scenes" and personal content to add personality and build trust with your audience.
10. One-on-one interactions are back. Go back to the old ways of selling by building relationships, one person at a time.
11. Blogging is not outdated.
12. Podcasting is still growing. It's not too late to start, but you need a strategy to stand out.
13. Mind map your book, including the chapters.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.