The SIGRUN Show

Laura Belgray is the founder of Talking Shrimp, an online source for creating attention-grabbing copy that wins over the hearts of your readers. She is a prestigious copywriter who helps entrepreneurs, big companies, networks, and production companies with their online content, product campaigns, and a lot more. Together with Marie Forleo, Laura created the The Copy Cure course to help you effectively sell to your market through engaging content.

Laura shares how to write compelling emails that convert readers into customers. She also shares why the art of segue is significant, the elements of the formula she created and how it works, and why you need to keep track and check in on people who have attended your online course.

"Every email you write to your list should feel like it's an email to a friend." - Laura Belgray

In This Episode of The Sigrun Show:

• Learning to write personable emails
• Why people will buy from you
• What to do if you're sick of hearing or sharing your story again and again
• How Laura got into copywriting
• What an advertorial is
• Why storytelling is important
• How to measure the success of your email
• The kind of words to use in the subject line
• What the G.U.S.T.A. Formula is
• Where the real trust comes in
• A common mistake people make
• How her article about Bitcoin went viral

Key Takeaways:

1. The first thing you have to learn is to put personality into the emails you write to your list.
2. Repeat your story over and over and over.
3. Any words that have tension with them is good for subject lines.
4. Write about what you're obsessed with. Use it to inspire topics, subject lines, and content.

Resources Mentioned:

• OneLook
• Laura's viral Bitcoin article: Screw bitcoin. Cash in on email instead. (21 ways to do it better!)

Connect with Laura Belgray:

• TalkingShrimp.com
• TheCopyCure.com

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

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Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Mel Abraham, a.k.a. The Influencer's Influencer and The Thought Leader to Thought Leaders, is the founder of Thoughtpreneur Academy, an online training program helping entrepreneurs build their expertise and authority in their niche to grow their businesses and increase their revenue. He is a sought-after speaker, the number one bestselling author of The Entrepreneur's Solution, and the creator of The Entrepreneur's Solution podcast, which is currently the top-ranked business podcast for social entrepreneurs.

In this episode, Mel shares his tips and insight on how to build your framework and become an authority in your niche. He explains the importance of creating your own unique content, the process and framework he uses to create content that gets results for his audience, and what he believes the difference is between being an entrepreneur and being a thoughtpreneur.

"The value is in our thinking." - Mel Abraham

In This Episode of The Sigrun Show:

• The two things entrepreneurs need to master to build authority in their niche
• The Thinking Hierarchy Framework and its five stages
• The difference between an entrepreneur and a thoughtpreneur
• The importance of creating a process for the content you create
• How frameworks connect the emotional and logical sides for your audience
• The importance of breaking down your content into smaller chunks for your audience
• The four things that make up an effective framework
• Creating catchy, thought-provoking names for your content
• Using trademarks on your intellectual property and content
• The two things entrepreneurs need to protect in their businesses
• How quoting other people's work and attributing other thought-leaders leads to your credibility, integrity, and ethics
• How to market your framework

Key Takeaways:

1. The concept of marketing is great because it raises awareness. But it doesn't necessarily get you the kind of business you want as an authority, influencer, thought-leader, or expert unless the marketing leads to positioning.
2. Talking about theory and process does not lead to actionable results.
3. The more we can think, the more we can create, the more we can communicate - the more impact we have.

Connect with Mel Abraham:

• MelAbraham.com
• The Art of Frameworks & Your Expert Business - Free 90-minute Masterclass

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Matthew Kimberley is a keynote speaker, entrepreneur, sales trainer, and sales expert helping small business owners grow their businesses from low 6 figures to 7 figures and beyond. He is the founder and developer of the Professional Persuasive Sales Improvement Program and has been the keynote speaker at numerous events including Chris Ducker's Youpreneur Summit. In this episode, Matthew shares how he became interested in helping small businesses and entrepreneurs improve their sales process. He goes over the process of selling any product, service, or program without being salesy, the value of being able to sell yourself, and the importance of using testimonials and social proof in your sales copy. He also explains the importance of infusing authenticity, personality, and integrity in your sales process and how it can affect your ability to convert prospective clients into lifelong customers. "If you can show the world what you're about from day one, then you're going to become more magnetic." - Matthew Kimberley In This Episode of The Sigrun Show: The value of being able to sell yourself The importance of chronologically working through each stage of the sales process How using social proof in your sales copy can impact your conversion rate Using testimonials to mitigate objections and fears Leveraging people's "fear of missing out" in your sales process The importance of using FAQs to handle objections Injecting energy, curiosity, and personality into your sales copy Infusing authenticity and integrity into your sales copy and process Resources Mentioned: Book Yourself Solid by Michael Port Key Takeaways: It's not about closing 100% of the deals. It's about giving yourself the best competitive edge in the marketplace. You need to focus on identifying opportunities, then diligently following the process as well as you can. You want to be the best version of yourself. If you have nothing to hide, you can ask for more. Connect with Matthew Kimberley: MatthewKimberley.com Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Have you ever wondered why it seems easier for men to realize their dreams than it does for women? In our society, women are expected to take care of their children, their home, and the people around them while men are supposed to be the providers for the family. And while some cultural societies may be more accepting of women focusing on their career dreams and goals, these expectations still seem to creep up for many ambitious women - often manifesting as excuses for not reaching their goals or achieving their dreams.

As a little girl, my parents taught me to believe in myself and that anything was possible. As I got older, I had the shocking realization that not everyone shares this belief.

In this episode, I tell the story of how I discovered that many ambitious women in business struggle to believe in themselves and how they make excuses that result in not achieving their dreams. I also discuss the impact that society's expectations have on the mindset of many women in business, my perspective on how not following your dreams can impact and influence the people around you, and the importance of getting rid of your excuses once and for all and begin following your passion and achieving your dreams.

"Excuses are just a way for you to kill your dream." - Sigrun

In This Episode of The Sigrun Show:

• How society plays a role in women's mindset
• The importance of making your dreams a priority
• How achieving your dreams impacts the people around you
• Why your most important job is figuring out your passion and making it a reality
• Examining the challenges you need to overcome to become successful
• Debunking the myth that being a successful entrepreneur is about time, money, and skills

Key Takeaway:

• It's never about time, money, or skills. It's not about whether you live alone, have children, or are married. It's all about priorities.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Having the right mindset when building your business is critical to achieving your goals, increasing your income, and creating the lifestyle of your dreams. However, as an online entrepreneur, asking for the sale, raising your rates, and claiming your authority and expertise can often feel weird and uncomfortable.

I discuss the importance of having the right mindset when starting and growing your online business. I'll share my experiences of overcoming money mindset challenges as a new entrepreneur. I also share the effects of sabotaging yourself - and your business - by giving into negative thoughts and limited beliefs, and the method I used to overcome these challenges to improve my money mindset and achieve my dream number.

"Our dreams are much more achievable than we think they are." - Sigrun

In This Episode of The Sigrun Show:

• Having the right mindset as an online entrepreneur.
• Overcoming mindset challenges, limiting beliefs, and self-sabotaging behaviors.
• How writing down your dream income goal can help motivate you to achieve it.
• The difference between having a big financial dream and an achievable and realistic goal.
• The importance of calculating and planning your income goals.

Resources Mentioned:

• Episode #49: How I Found My Money Mindset Story and Created a New One
• Think and Grow Rich book by Napoleon Hill

Key Takeaways:

1. You can be the best at whatever you're doing, but if your mindset is not set up for success and you have limiting beliefs around how to make money, your business is never going to be successful. Mindset is everything.
2. The reason why some things might not be working out for you in your business has something to do with your mindset.
3. Believe in yourself. Believe anything is possible.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Angela Heck is an intuition coach and the founder of AMH Coaching where she helps entrepreneurs and individuals create and build the life and businesses they deserve by using the power of their intuition to make better decisions, overcome challenges and obstacles, and build their self-confidence. She has been part of my Momentum Mastermind program since 2017 and has run a very successful offline coaching business, but wants to learn how to expand her business into the online coaching world to attract new clients for her business.

Angela joins me in this On Air Coaching episode to learn how to launch her business online - without launching. We discuss the importance of building and segmenting your email list, how to use redirect ads to increase exposure and conversions, and how to set up your email list to allow your audience to subscribe - and unsubscribe - from certain offers and still remain on your main list.

"Launching without launching - it's all about segmenting." - SIgrun

In This Episode of The Sigrun Show:

• The importance of segmenting your email list.
• Using webinars and Facebook Lives to segment your list and generate interest for new products and services.
• Giving your audience the ability to unsubscribe from your offerings without unsubscribing from your list.
• Using Facebook retargeting ads to build hype and increase conversions for your new products and services.
• Using surveys to help you segment your list.

Key Takeaways:

1. People who are interested in a certain product don't mind getting reminders over email.
2. Launching without launching starts with segmenting.
3. There's no better way to grow an online business than through launching and visibility.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Mark Asquith is a serial entrepreneur who has established many successful businesses worldwide since 2005. On top of his design, marketing, software and digital companies, Mark is also the co-founder of Podcast Websites where he provides support to those who want to be successful podcasters. He is also the creator of Excellence Expected and The 7-Minute Mentor Podcast.

Mark joins me on in this episode to talk about the essence of a good podcast. He discusses the crucial skills you need to learn to get your podcast noticed and set it apart from other shows. He also explains why his podcast is only seven minutes long and why it's crucial to understand what makes people tick when you're evaluating your podcast strategies.

"We all need to be better storytellers -- that's the secret to a good show." - Mark Asquith

In This Episode of The Sigrun Show:

• What inspired Mark to start a podcast
• Why people subscribe to podcasts
• Why non-entrepreneurial podcasts succeed
• How to make your interview show exciting and different
• The relationship between a host's effort to increase downloads and what they get back
• A timely wakeup call for podcasters about downloads and your audience

Key Takeaways:

1. When thinking of a podcast niche, have a good concept that you believe in, stick to it, and really craft it well.
2. People are not just download numbers.
3. People want a deep dive or short form podcasts, nothing in between.

Connect with Mark Asquith:

• PodcastWebsites.com
• Excellence-Expected.com
• The 7-Minute Mentor Podcast

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Joana Galvao is the co-founder of a world-renowned digital company, Gif Design Studios -- a team of 10 people that deliver top-quality print and digital designs to industry trendsetters in 17 countries across the globe. The Guardian UK, Brand Brilliance, and Digital Arts magazine have featured some of the projects she's worked on. She has worked with some of the most recognized entrepreneurs across multiple industries, including Nicholas Kusmich, Andrew Hubbard, and Michelle McGlade.

In this episode, Joana shares how to create a standout brand and website that will reflect your vision and increase your conversions. She tells us about the process online entrepreneurs go through as they consider creating a website, the framework for starting a site, and the elements to consider when establishing brand identity.

"By having the right color on your website, you can trigger an emotion, maybe even a smell. It's all about the experience you create for your viewers." - Joana Galvao

In This Episode of The Sigrun Show:

• The difference between a web designer and a web developer
• The three "Vs" of branding
• How much time you have to make an impression on the viewer
• Why mood boards are vital in the planning stage and how to create them
• The importance of knowing the psychology of color in logo design
• The effects of color on consumers
• Different logo and font approaches for varying brand categories
• Why a Brand Style Guide is a must have
• Why you should be mindful of the colors and body language in photos
• A sample timeline from planning stage to launching a website

Key Takeaways:

1. Your first website doesn't need to be perfect.
2. Know the types of people you are hiring.
3. Get clear on your brand identity first.

Connect with Joana Galvao:

• GifDesignStudios.com

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Mike Morrison discovered the potential of having an online business when he made his first dollar online more than a decade and a half ago. He is the co-founder of the company, The Membership Guys, where he plays a crucial role in the growth of successful 6 to 7-figure memberships. He has worked with big brands such as McDonald's, ITV and Ancestry.com and owns the largest free Facebook group for membership site owners.

Mike talks about the factors to consider in creating and running a successful and growing membership site. He explains how you can establish relationships in your community and how to reduce member overwhelm and site owner overwhelm. He also goes over how you can make the experience -- both yours and that of your customers -- more relevant and personal despite the number of members.

"A membership should be this interconnecting ecosystem where your membership makes sense in the context of other things that you're doing." - Mike Morrison

In This Episode of The Sigrun Show:

• Why membership sites work
• How to determine if a membership site is for your business
• The common principle people miss when creating a membership
• Membership sites as a business model
• The relationship between your core focus and revenue generator
• Why you should be the number one member/fan in your community
• The biggest mistake people make in creating a membership
• The significance of idea validation before creating a community
• Two-fold role of membership site owners
• How you can take advantage of the free Facebook Group
• The three groups of people you need to follow up on
• What to do with the information you gather from the groups
• When it is fair to ask for entry fees
• Why transparency is his favorite thing about memberships
• Content vs deliverables

Key Takeaways:

1. You need a strategy to keep your members long term.
2. Set your community's expectations appropriately.
3. If it petrifies you, don't do a membership.

Connect with Mike Morrison:

• TheMembershipGuys.com
• Member Site Academy

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Hunter Clarke-Fields is a mindfulness mentor, certified Parent Effectiveness Training teacher, and meditation and yoga instructor who coaches mindfulness to thousands of stressed moms across the globe. Aside from making an impact through her Mindful Parenting Course and Mindful Mama Podcast, Hunter continually develops her niche as she raises two active and adorable daughters.

In this client case study episode, Hunter shares how she hit the six-figure mark in her business. She also shares the challenge of worthiness among mothers, the critical factor that influenced excellent results in her courses, and how investing in herself changed her attitude and outlook for her business.

"Looking at the numbers was so reassuring for me." - Hunter Clarke-Fields

In This Episode of The Sigrun Show:

• What Hunter's business was like a year ago
• The changes she implemented in her business this year
• The significance of learning to launch
• Why she increased her rates
• How she can afford to offer scholarships
• The importance of investing in yourself
• Her online business's impact on her and her family's security

Key Takeaways:

1. Project and look at what's possible in your business.
2. Our relationship with money is just like all other relationships -- it can be healthy.

Connect with Hunter Clarke-Fields:

• MindfulMamaMentor.com
• Mindful Parenting Course
• Mindful Mama Podcast

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

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