The SIGRUN Show

Deciding whether it's the right time or right decision to pivot your business can be a challenge for many entrepreneurs. There are many "what ifs" and mindset challenges that you need to overcome to successfully exit one business and begin anew.

Star Khechara is a serial entrepreneur and founder of the Facelift Diet® and has sold multiple businesses to start new ventures. She shares her story with us, how she pivoted her business by selling her personal brands, and the fears and mindset challenges associated with pivoting your business. She also explains how to identify when it's the right time to pivot your business and the difference between pivoting to follow your passion and pivoting to follow the next big trend.

"You have to think of your business as you do a marriage." - Star Khechara

In This Episode of The Sigrun Show:

• Identifying when it's the right time to pivot your business
• The importance of looking at your business the same way you look at your relationships
• How following business trends can impact your success and ability to find your true passion
• How Star's new business idea started
• Star's vision for the Facelift Diet and what inspired her to write 4 books
• Selling your personal brand to start a new business
• The importance of having an exit strategy

Connect with Star Khechara:

• Facelift Diet®
• The Academy of Beauty Nutrition

• The Holistic Beauty

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Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Celebrating wins - big and small - is important to help you stay motivated, excited, and energized in any project or business you are involved in. And what better way to celebrate those wins than by celebrating with others?

In this episode, I share some of the wonderful "love notes" I've received from listeners. I asked them to share their favorite from my first 100 episodes, share why they liked it, and why they enjoy tuning into The Sigrun Show.

"The Sigrun Show is really the essence of entrepreneurial knowledge delivered in small doses." - Jenna Blein

In This Episode of The Sigrun Show:

• What Ariane Leanza Heinz learned from Episode #66: 7 Habits of Happy Entrepreneurs
• How Episode #15: How to Use a Challenge to Sell Your High-End Program with Zach Spuckler enlightened and inspired Jenna Blein and taught her the "rules" of online business
• What Judith Geiss learned about the connection between your mindset and your success from Episode #56: How Your Mind Influences Your Business with James Wedmore
• How Episode #40: [Case Study] How I Changed My Business and Had a Six-Figure Launch with Jeanet Bathoorn inspired Nathalie
• How The Sigrun Show helped Petra Hoerter learn more about herself, her feelings, and her mindset
• What Sif the Vet learned about using social media for her business from Chocolate Johnny in Episode #79: How Social Media Changed Business for Chocolate Johnny

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

When I started this podcast journey, I set a goal for myself: to release 100 episodes in 100 days. I knew it would be quite an accomplishment, but what I didn't realize was how much of a learning experience it would be! To commemorate achieving 100 episodes in 100 days, I want to celebrate with you - my amazing listeners and subscribers. In this episode, I share all of the lessons of my podcasting journey, what inspired me to create 100 episodes in 100 days, and the tools and people that have helped me turn this dream into a successful reality. "Even if you have a weakness, it doesn't mean you can't do it." - Sigrun In This 100th Episode of The Sigrun Show What it takes to create 100 episodes in 100 days Challenges I encountered and pushed through Balancing strengths and weaknesses The importance of creating a great process Why having a great team was critical The importance of having high quality audio and content for your show How I repurposed content to create new podcast content Creating a list of topic ideas What to do if you run out of topic ideas Strategies for getting great podcast guests Challenges of creating solo episodes and dealing with mistakes The monetary investment of creating 100 episodes in 100 days What to expect next from The Sigrun Show Resources Mentioned: Episode 12: Behind the Scenes of a Podcast Launch with 100 Episodes in 100 Days DropBox ScheduleOnce Typeform Professional Audio Editing - Art of Podcast Professional Show Notes - Lidwell Writing Services, LLC Custom-Made Music - 2BillionBeats Zoom Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

When you see successful entrepreneurs on television, in magazines and newspapers, and on podcasts, what do you see? Do you see all of the hard work and sacrifice they have made to get to where they are in their business and life? Often, what we see is only 10% of the full success story. You see the positive things, but typically not the negative.

In this episode, I explain the Iceberg Illusion and why it's important to remember all of the things that are beneath the surface of every entrepreneur. I share my success story - including the 90% you don't see - and explain how you can use this knowledge to motivate and push yourself to continue your journey despite the challenges and obstacles you may face.

"What you see is only 10%. What you don't see is the 90% below the surface." - Sigrun

In This Episode of The Sigrun Show:

• Being patient while building a business
• How writing a blog post helped me discover my true passion and zone of genius
• Taking time to test your products and services
• Creating a freebie and growing your social media communities
• The importance of taking time to figure things out and taking action on your ideas

Resources Mentioned:

• The Alchemist by Paulo Coelho

Key Takeaways:

1. Remember: you only see what people share and what you want to see.
2. Of course you need time to figure things out, but you don't need a lot of time.
3. Every successful entrepreneur has had to put in hard work and make sacrifices.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Let's Make 2018 Your Best Year Yet!

Are you ready to take your business to the next level? We're not accepting applications for more fabulous women like you to join our Mastermind Programs in 2018! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis and the application deadline is November 1, 2017.

What is a successful mastermind? Many people believe that a successful mastermind is one where the participants are achieving their goals, but it is so much more than that. Most of the time when you join a mastermind program, you already have an idea of what you want to accomplish. Usually it's a financial goal, but many times after joining a mastermind program, you begin to realize more about your vision, your strategy, and your execution. It's about how you measure your success, but ultimately, it's about upgrading your mindset and changing your life. In this episode, I discuss what makes a mastermind successful, why not all masterminds are created equal, and the characteristics of a successful mastermind. I also explain why mastermind coaches should carefully vet their participants and how participants can get the most value out of the masterminds they join. "A successful mastermind is one where everyone is invested in everybody else's goals." - Sigrun In This Episode of The Sigrun Show: Vetting participants applying to your mastermind program Why member participation is critical to the success of each member - and the success of the mastermind program How to actively participate in a mastermind program How a mastermind group can help you review what works and what doesn't work in your business Keeping most communication and interaction within the group Treating everyone in a mastermind group equally The effective size for a successful mastermind program The importance of extending your mastermind membership Key Takeaways: Mastermind coaches need to know their participants well. You get out of a mastermind what you put into it. Success attracts success. Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Let's Make 2018 Your Best Year Yet! Are you ready to take your business to the next level? We're not accepting applications for more fabulous women like you to join our Mastermind Programs in 2018! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis and the application deadline is November 1, 2017. Don't put your success on the back burner! Apply today!

Have you ever thought about what your life would be like if you were a millionaire? What kind of impact would you have on the world? How would a million dollars transform your life? Earning a million dollars may seem like an unrealistic dream for some, but achieving this milestone is well within our ability.

Three years ago, I had zero revenue. Now, this year alone, my projected revenue is $1-million dollars. In this episode, I share how I did it, how I plan to reach my 7-figure revenue goal, and why achieving this milestone is important to me. I'll also explain why I believe not having enough role models is the number one thing that holds most women back from achieving their revenue goals.

"You need to have a million-dollar strategy." - Sigrun

In This Episode of The Sigrun Show:

• How learning to ask for the sale has impacted my business
• The importance of having a clear revenue goal for your business
• Why the right foundation is critical to creating a 7-figure business
• The importance of upgrading your vision and mindset while growing your business
• How expanding and upgrading your team can impact your success
• Developing new products and services based on your clients needs

Key Takeaways:

1. If you want to build a million-dollar business - you've gotta start at Stage 0 and figure out what people want.
2. Think about how you can scale your business.
3. Develop your signature program.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Let's Make 2018 Your Best Year Yet!

Are you ready to take your business to the next level? We're not accepting applications for more fabulous women like you to join our Mastermind Programs in 2018! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis and the application deadline is November 1, 2017.

Don't put your success on the back burner! Apply today!

Have you ever wondered what makes some people more successful in business than others? Some believe it's due to how each person markets their products or services while others may simply attribute their success to having a lot of luck. The truth is that luck has very little to do with your success and although hard work, proper planning, and a great marketing strategy can help you achieve your goals, these are not the only factors that lead to your success. After running over 20 mastermind programs in the last two years, I have learned that the secret to success is participating in mastermind programs.

In this episode, I share why joining a mastermind program is critical to the success of your business. I also explain what each of my mastermind groups have to offer, what's included in each of my groups and programs, and how you can apply make your 2018 your best year yet!

"If you are not in a mastermind for 2018, then make sure you join one now!" - Sigrun

In This Episode of The Sigrun Show:

• How the Momentum Mastermind group was born
• Number of spots currently available for Momentum Mastermind 2018
• Who the Momentum Mastermind group is for, what to expect, and what's included
• What is the Accelerator Mastermind group, who it is for, and what to expect from the program
• Who typically joins the VIP Mastermind program and what to expect from the program
• What to expect from the Mastermind Retreat: Zurich event
• How Mastermind Day Zurich began
• What to expect, what's included, and who can join Mastermind Day Zurich 2018 and Mastermind Day San Diego 2018

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Let's Make 2018 Your Best Year Yet!

Are you ready to take your business to the next level? We're not accepting applications for more fabulous women like you to join our Mastermind Programs in 2018! Visit the website to learn more about each of the amazing mastermind programs we have to offer and apply today! Applications are reviewed and approved on a first come, first serve basis and the application deadline is November 1, 2017.

Don't put your success on the back burner! Apply today!

It's true: some passions are easier to monetize than others and some may be better expressed as a hobby. Often, your true passion is destined for greatness - destined to become a great, successful business that can be monetized in several ways.

In this episode, I share three ways you can monetize your passion. I also explain the benefits and challenges you can expect from each of these strategies and how you can decide which strategy is right for you, your business, and your lifestyle.

"Not all passions are created equal." - Sigrun

In This Episode of The Sigrun Show:

• Trading hours for dollars
• Selling your passion based on your brand's value
• Creating passive income

Key Takeaway:

• Choose a business model that works for you and your lifestyle.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Grab Your Free Training!

Want to turn your passion into profits? Grab my free video training course that includes my 7-step formula to finding your true passion and identify the business idea that's right for you!

Click here to start turning your passions into profits today!

For many of us, blog writing and copywriting do not come easy. In fact, many new entrepreneurs put these tasks on the back burner because they aren't sure how they want to write their copy. They may spend months - or even years - reading books and blog posts on copywriting or purchasing courses to try to learn how to write the perfect post.

In this episode, I share my experience with copywriting and blog writing for my business. I go over some of the lessons I have learned throughout this journey and how a debate inspired me to write my best copy. I also explain why it's critical to stay true to who you are in your copy in order to attract your ideal client.

"Trying to be everything to everybody will not attract your ideal clients." - Sigrun

In This Episode of The Sigrun Show:

• Why your ideal clients need to know what you stand for
• Overcoming the fear of sharing your opinion
• The importance of being authentic when writing your copy

Key Takeaway:

• Stay true to who you are - in your copy, your business, and your life.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.