The SIGRUN Show

Chris Lema is the Vice President of the Products and Innovation Division of a hundred million dollar managed hosting company called Liquid Web. Chris has been speaking to audiences for 30 years and is a popular in the WordPress community as a blogger, advisor, and public speaker. He is also the creator of the famous CaboPress, a conference for business masterminds that happens at the five-star resort Cabo San Lucas.

In this episode, Chris and I discuss the connection between selling and storytelling. He explains each of the three core skills you should learn as you start figuring out how to tell a story and shares how insecurity affects your ability to craft your own story. He also gives some practical advice on how you can discover and tell your own story even if you think you don't have one.

"At the end of the day, we tell stories because we're developing trust." - Chris Lema

In This Episode of The Sigrun Show:

• How Chris discovered that storytelling is part of the selling process
• Selling strategy: "I" statements versus telling stories
• Opening loops and how they affect the tension in your presentation
• Being indirect through soap operas
• How to create an interesting opening for your story
• What can make your story different
• Why you should learn to tell your story in different ways and from different perspectives
• Why you should know what motivates you and makes you different

Key Takeaways:

1. Compelling stories are vehicles in which your audience could and should find themselves.
2. Stories break down the barriers between you and your audience.
3. Engage your audience by being a little indirect in connecting your story to your bottom line.
4. Develop the ability to act in the midst of fear.

Connect with Chris Lema:

• ChrisLema.com
• Chris Lema's Course on Storytelling
• Twitter

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Lorraine Dallmeier is a biologist who bought an online business four years ago as a hobby business. Today, she finds herself the Director of the accredited Formula Botanica, an organic cosmetic science school that accommodates almost 4,000 enrollees and offers award-winning programs that equip others who want to start their organic skincare and haircare business.

Lorraine explains how her background as a biologist and program manager helped her pursue and grow her eLearning business and how she grew her business from 5 to 7 figures. She also shares the challenges she and her team face in operating the business, how overcoming these hurdles made them better and stronger, and the direction she wants her company to go.

"You have to find a small pond, and you have to be a big fish in it." - Lorraine Dallmeier

In This Episode of The Sigrun Show:

• The hats Lorraine wears in the business
• Buying the business and building it from scratch
• Changes she made to expand the business
• Contributing factors that led to her success
• Tools she uses to run the business
• How the company got accredited and became award-winning

Key Takeaways:

1. You need a plan.
2. Find the right people and the right remote team and get them in the right mindset.
3. Create the tech systems that allow you to scale.

Resources Mentioned:

• Jeff Walker
• MailChimp
• Ontraport
• Infusionsoft
• Moodle
• Wordpress
• Slack

Connect with Lorraine Dallmeier:

• Formula Botanica Website
• Formula Botanica Sample Class

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Sarah Leather is a former intensive care nurse who pivoted her career to become a business coach. Today, her business focuses exclusively on high-end offers such as VIP Days, Masterminds, retreats, and what she calls "wholehearted sales." She is a TEDx speaker and the facilitator of the annual Healthy Wealthy Woman Retreat and has become widely known as the "Nurturing Butt-Kicker" for the way she helps her clients get out of their own way and create a life of abundance and success.

Sarah tells us her secrets on how to sell and run a VIP Day event. She explains how she sells her high-end programs from a place of authenticity, how she identifies which clients are ideal for a VIP Day event as well as why it's important to manage your clients' expectations following the event.

"Once you know how to sell, you can sell anything." - Sarah Leather

In This Episode of The Sigrun Show:

• What a VIP Day is and how you sell it
• Identifying the ideal clients for your VIP Day
• The "wholehearted yes"
• Pricing strategies for your first VIP Day
• In-person vs remote VIP Days
• Picking the right venue for your live VIP Day
• Managing client expectations
• Using VIP Day events to launch other high-end programs

Sarah Leather's Free Gift

• VIP Day Masterclass Course

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

John Kapos, a.k.a. Chocolate Johnny, is the owner of Perfection Chocolates. He enjoys making people laugh, is a good storyteller and a world-renowned chocolate maker from Australia. He calls himself an early adapter as he uses social media to build a brand for himself and connect to others. His long desire to be an international speaker has become a reality as he visited four countries this year to speak as a guest or keynote speaker.

Chocolate Johnny shares how he became known as "Chocolate Johnny". He also shares how he took advantage of social media to build a brand for himself and his products, how he involves the community in acquiring new ideas for new products, and the significance of getting your story out there before selling your product or service.

"Any button that makes you tell your story, push the button." - Chocolate Johnny

In This Episode of The Sigrun Show:

• Steps Johnny took after registering his business name
• Why he sends hundreds of thousands of chocolates around the world for free
• How he sells a product
• A different approach to connecting with people
• Inspiring and helping people in his second business

Key Takeaways:

1. Talk about your life so that you and your audience can share that. That way, they can feel connected to you.
2. For people online, do a live stream. Broadcast your progress and ask your audience for their ideas.

Connect with Chocolate Johnny:

• PerfectionChocolates.com.au
• Perfection Chocolates on Facebook
• Perfection Chocolates on Instagram
• Perfection Chocolates on Twitter
• ChocolateJohnny.com
• Chocolate Johnny on Periscope
• Chocolate Johnny on Facebook
• Chocolate Johnny on Instagram
• Chocolate Johnny on Snapchat
• Chocolate Johnny on Twitter

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

If you're thinking about starting a mastermind program, there are many things you need to consider to ensure you have a successful launch. Starting a mastermind is not something you create and then sell out after a week. You have to seed for a long period of time.

Over the last two years, I have hosted over 20 different mastermind programs - each of various sizes and structures. In this episode, I share what I've learned about launching and selling out a mastermind program, why it's important to determine if your audience wants your program before you launch, and the steps you need to take to ensure your program sells out.

"Be willing to go all in and follow up." - Sigrun

In This Episode of The Sigrun Show:

• How to determine if your audience is interested in a mastermind program
• Why you shouldn't call your first program a "mastermind"
• Identifying how long your first program should last
• Identifying your target for your first mastermind program
• Strategies to qualify your mastermind leads
• How to get your audience involved and invested in your program before you create it
• The importance of incentivizing sign-ups
• Determining when to grow your group size
• How to get testimonials for your first program
• The benefit of offering a free Q&A call leading up to your launch
• The benefit of combining one-on-one coaching with masterminds - at first
• Strategies for building relationships with people who are interested in your program, but hesitant to buy

How to Ensure You Sell Out Your Mastermind Program:

1. Have a plan.
2. Start early.
3. Seed a lot.
4. Reach out to all potential clients directly.
5. Keep momentum as you go along.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Create Your Best Year Yet!

It's never time, money or skills that stop you from achieving your dreams. It's your excuses. It's the stories you tell yourself. Now is your chance to create a new story.

Are you ready to create your best year yet in business? Are you ready to ramp up your business, take it to the next level, and achieve your business goals and dreams? Join one of my mastermind groups now!

Lisa Corduff has a background in television, video production, and communication. When her family was trying to settle in a new city, Lisa decided to start a hobby using all her experience. By the end of 2012, Lisa began her wholefoods blog, Keepin' Food Real, that eventually led her to create an 8-week course that is now her signature program called Small Steps to Wholefoods. Lisa shares what inspired her to choose wholefoods for her and her family. She tells us how her hobby turned into something profitable and how she manages to stay consistent and authentic in her blogging, business, and relationship with her followers. "If I show up as myself, I'll attract the right crowd." - Lisa Corduff In This Episode of The Sigrun Show: Where to find the silver bullet for your business How Lisa set the tone of her blog Japanese theory about cause and approach to behaviour change How she launched her first event The game-changer for her business Content and marketing strategies Key Takeaways: People know when you really care and are invested in them. Connect with your followers and create content consistently. Momentum is the key to business. Keep the wheels turning. Be okay with imperfection. Connect with Lisa Corduff: SmallStepstoWholefoods.com LisaCorduff.com Lisa Corduff on Facebook Please share, subscribe and review on iTunes Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram! Get Your Free Training Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Hosting a live event is a dream that many entrepreneurs have, but this dream often comes with a lot of questions and concerns. How do you start? Where do you find event attendees? Where should you host your event and how much should you expect to pay upfront to host the live event before you begin selling tickets?

Hosting a live event can be a great way to grow your community, reach your audience, and connect with like-minded people. It can also be the stepping stone you need to pave the path to success for your business. In this episode, I share some of the tips, tricks, and strategies I used when I planned my first live event. I'll also share the simple strategy I used to completely sell out my first event.

"Nothing is perfect - especially when you're doing it for the first time." - Sigrun

In This Episode of The Sigrun Show:

• Starting small by planning a one-day event
• Leveraging small live event audiences to launch a bigger event
• Picking the right venue for your event
• Strategies to fill - and sell out - your event

Tips for Hosting Your First Live Event:

1. Begin with the end in mind.
2. Budget it.
3. Create strategies to get sign ups.
4. Plan the structure of your day.
5. Mix input and interaction into your event.
6. Think about the logistics, food and drinks, and gifts.
7. Be sure to follow-up.

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Join Me at Sigrun Live 2018!

January 26 and 27 for MastermindersJoin one of my mastermind groupsJanuary 27 for SOMBAGet on the waitlist for SOMBA

Download My Live Event Checklist

A comprehensive checklist to create a successful live event

This is the checklist that my teams uses when planning and running SIGRUN LIVE.

This checklist will make sure you don't forget anything to make your live event successful.Download for free now

Melonie Dodaro is the owner of Top Dog Social Media, a marketing agency specializing in social media marketing and social selling. She is the author of the #1 international bestselling book, The LinkedIn Code and a highly sought-after speaker and trainer specializing in social selling, LinkedIn, and building trust online. Melonie has helped thousands of brands, professionals, and sales teams use social media effectively to build trust and increase authority, credibility, and revenue.

Melonie joins me to share how entrepreneurs can get more leads from LinkedIn, the big changes we can expect to see on the platform in the near future, and how to strategically promote your products or services on the platform. She also shares valuable tips on how to use LinkedIn's Publisher feature and why it is often a more effective content marketing strategy than posting blog posts on your own website.

"LinkedIn is the premier platform for social selling." - Melonie Dodaro

In This Episode of The Sigrun Show:

• Benefits of investing in a premium LinkedIn account
• Benefits of republishing company blog posts on LinkedIn
• The difference between Facebook and LinkedIn
• Efficient and effective lead generation and networking strategies
• The importance of following up with your connections
• Creating a LinkedIn outreach strategy
• Streamlining your outreach strategy
• Using LinkedIn groups
• How writing articles is more effective than status updates
• Strategies for using LinkedIn Publisher
• Facebook ads vs LinkedIn ads
• Incorporating native videos into your LinkedIn marketing strategy

Connect with Melonie Dodaro:

• Top Dog Social Media

• The LinkedIn Code

• LinkedIn Domination Program

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Cynthia Renee is the owner of Cynthia Renee, Inc, a company she founded in 1990 from her love of beautiful gemstones and her passion for adventure. Her company originally began as a supplier to retail jewelers with fine colored gemstones, branching out into jewelry design, and evolving into the company it is today - working directly with collectors and creating high-end, unique heirloom jewelry.

Cynthia joins me in this On Air Coaching session to learn why storytelling is one of her assets and how to incorporate more storytelling into her business and marketing to increase sales, connect with her audience, and grow her business authentically.

"People want to listen to stories. We are hardwired to listen to stories." - Sigrun

In This On Air Coaching on The Sigrun Show:

• How stories around your products can impact your sales
• How storytelling of building a business is more important than the business itself
• How storytelling strategies can lead to speaking engagements and business growth
• Creating time and space by outsourcing tasks
• How personal stories help you connect with your audience on a deeper level
• Tying your personal stories into your business and products - when it makes sense
• Incorporating Facebook Lives into your marketing mix with storytelling and cross-promotion

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.

Audrey S. Arnold is the owner of Lotus Power Health, an online health coaching company focused on helping women naturally achieve their health and fitness goals through her online courses and coaching programs. She has been recognized as a Hubba Health and Wellness Influencer numerous times and has been featured in several publications, including World Changing Warriors Magazine, Daily Mail, and Integrative Women's Health Institute.

Audrey wants to pivot her business to begin focusing more on helping female entrepreneurs with small children. She joins me in this On Air Coaching episode to learn strategies to pivot her business, leverage the knowledge and experience of her first business to make her new venture a success, and begin creating group coaching programs for her new target market.

"The pivot comes from communicating with your list, tagging them, and creating new content." - Sigrun

In This On Air Coaching on The Sigrun Show:

• Leveraging your previous experience to pivot your business
• Creating clarity around your new business direction
• Ways to evaluate your audience's interests and challenges
• Segmenting your email list when pivoting your business
• Following up with your email subscribers
• Creating fresh content during a business pivot
• Identifying your audience's challenges in a face-to-face or telephone conversation before launching new programs

Resources Mentioned:

• Mailchimp
• ConvertKit
• GetResponse
• Active Campaign
• MailerLite
• Zoom

Please share, subscribe and review on iTunes

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode please share, subscribe and review on iTunes or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Get Your Free Training

Through my own entrepreneurial journey and by training thousands of online entrepreneurs I've identified 7 STAGES of a Profitable Online Business. Get free access to the 7 Stages training videos and take your online business to the next stage.