The Simplifiers Podcast

Let's talk about how to form new habits that stick. Okay, okay, I'm curious… raise your hand if you were totally fired up at the beginning of this month to start afresh, change your life, or maybe flip one or two bad habits into better ones? Yup, me too. Now, keep your hand raised if you stuck with it all?

Energetically, I just felt a ton of hands went down all around the world… woof, me too! I think if we step back and zoom out a bit, we'd see that there is so much more at play here then what we thought at first glance.

First off, let's look at the data. Many studies have been done on New Year's resolutions but let's take a look at this one. John Norcross of the National Library of Medicine states that people typically have an 81% failure rate when it comes to their New Year's resolutions.

81%!! That's basically saying, 4 out of 5 people who set one don't stick with them, but rather fall back into their old habits and patterns before they know it. But why is that?

Author James Clear (of Atomic Habits) has some ideas here… he believes there are 5 common mistakes that cause new habits to fail:

1. Trying to change everything at once

   1. Instead, try to pick one thing and do it well.

2. Starting with a habit that is too big

   1. It's better to make this new habit super small and easy where you just can't say no.

3. Seeking a result, not a ritual

   1. …meaning it's better to focus on changing the behavior, not the outcome. So, to translate… if you've got a goal to read 20 books this year, you focus on the fact that you are now someone who reads a book for the last 10 minutes of your day, right before bed. Make sense?

4. Not changing your environment

   1. Rather, consider building an environment that promotes good habits. As James puts it… "it is nearly impossible to remain positive all of the time if you are constantly surrounded by negative people."

5. Assuming small changes don't add up.

   1. James suggests just trying to "get one percent better each day." That's it, simple.

Teeny tiny incremental behavior changes each and every day are the true way to get to where you want to go.

You can do this, I believe in you.

It's time to SIMPLIFY. Show notes available with all links mentioned here: https://www.thesimplifiers.com/posts/b154-how-to-form-new-habits-that-stick-all-star

Time for a guided visualization exercise: How to spring clean your mind. Ahh yes, it's that time of year when the daffodils are blooming once again, the winter ice is melting, and there's an overwhelming urge (in my world, at least) to declutter my entire home. But what if we could do the same with our minds, releasing the things we no longer need anymore and making space, peace and creating a little bit of breathing room? Doesn't that sound nice?

So, how does it work? Simple! Let my voice be a guide for you as you focus inward to help you tap into your inner wisdom and Intuition for answers.

I hope this visualization sticks with you the entire week through. Do it again and again if you need clarity or fresh ideas to help your spirit feel refreshed once again… because when you tap into your deep inner knowing, you're accessing the deep inner wisdom. That electric energy that can be found inside all of us that connects us all together. It knows. You know. We all know if we are brave and we open ourselves to it.

You can do this, I believe in you.

It's time to SIMPLIFY.

Show notes available with all links mentioned here: https://www.thesimplifiers.com/posts/b153-how-to-spring-clean-your-mind-guided-visualization

Okay, okay - raise your hand if you've heard us talking about how to create an effective sales funnel for YEARS now, but still haven't made one that actually works for your business? Or maybe you've got a funnel, but you've never formally written it down and shared it with your team? No problem - this one is especially for you!

My special guest today is Dr J.J. Peterson of StoryBrand and he's simplifying how to create a simple, effective sales funnel that drives sales. If this has been on your proverbial to-do list for like, ever and you never seem to get it done, my friend, everything you need is just ahead as J.J. breaks it all down for us. Bottomline, it's simpler than you think to take immediate action and hit your sales numbers this month.

Here's how.

We tackle and simplify all aspects of it, including:

• Why every small business (big or small) needs to create a sales funnel and what stops most from doing it

• What the 5 components to an effective sales funnel are, built the StoryBrand way:

• Creating a one liner

• Launching a simple website

• Inviting people in with a lead generator

• Crafting an email sales campaign

• Crafting an email nurture campaign

• How to create a one-liner that catches your prospective client's attention and intrigues them to want more information and take action - there are 3 parts:

• The problem

• The solution

• The results

• What the 7-step Story Grid is and how it plays into your sales funnel and email campaigns

• spoiler alert: you are NOT the hero of the story… your customers are

• …and ultimately, I asked him what he means by "not using bowling balls in your email campaigns" - why so many do this and what's better to help convert prospects into paying clients.

Oh man, this episode is definitely one of my favorite conversations so far this season… I've loved StoryBrand and followed their work for years now. J.J., Donald Miller, and the team are whip-smart, funny, kind, and they truly know their stuff when it comes to sales and marketing. So, grab your journal and a pen… we cover a lot of ground on this one and I know it'll help you make a sales breakthrough instantly if you follow the steps.

It's time to #DoTheThing!

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Show notes available with all links mentioned here: https://www.thesimplifiers.com/posts/378-how-to-create-a-simple-effective-sales-funnel---with-dr-j-j-peterson-all-star

Have you ever stepped back and thought about how similar the process is, of finding a job to buying a house? Like in nearly every single way - the parallels are eerie! So let's talk about it…

My special guest today is global talent acquisition leader, Shannon Taylor and he's simplifying why you should treat your job search like buying a house. Because if this simple (yet profound!) reframe helps you feel more empowered and better equipped, then I'm calling that a WIN.

Here's how.

• His take on what's going on in the job market right now and why it seems so different this year.

• He breaks down all the reasons why he draws comparisons between buying a house and finding your next job…

• Turnover low, job supply low, demand high and getting the timing just right.

• Using this house buyer analogy, he talks about where job seekers can go to find the "hidden job market," as in, the roles that are rarely publicized or have less competition

• These are called "off-market pocket listings" in real estate or jobs that might be outside of what you typically go for.

• How job seekers can make their "offer" the most compelling when applying for roles, so they land the interview.

• In job seeking (as also in buying a house), there's a bit of serendipity and magic to it… How a job seeker can increase their chances of getting the stars to align in their job search.

It's time to #DoTheThing!

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Show notes available with all links mentioned here:https://www.thesimplifiers.com/posts/377-why-you-should-treat-your-job-search-like-buying-a-house---with-shannon-taylor-all-star

Are you trying to figure out how to deal with menopause or curious if you're on the brink of it all? Welp, friends… this one is for you!

My special guest today is author Laurie Lewis and she's simplifying how to deal with menopause. No matter if you're at the beginning of it all and you're starting to notice your period is getting irregular. Or your midsection resembles more of a rectangle than an hourglass (um, like me). Or maybe, you're already knee deep in it all with hot flashes and more… we're simplifying it all down for you, so you can make sense of it all.

Here's how.

My all-star special guest today is Laurie Lewis and she's simplifying how to deal with menopause.

We tackle and simplify all aspects of it, including:

• What the first signs of perimenopause and menopause are that you need to be looking out for

• Your hormones will start to shift in your 40s and 50s… what are the basics you need to know and why working out longer and harder in the gym is NOT the answer to losing weight

• What intermittent fasting is and why it might be the right solution for those looking to recalibrate their hormones

• How does intermittent fasting work, is it safe and what the three phases of fasting are:

• Fast foundation

• Fast forward

• Fast forever

• …and ultimately, how to make sense of all the changes your body is going through without losing your mind along the way.

Disclaimer: speak to your primary care physician or doctor first.

There is so much mystery and confusion surrounding menopause and what's (actually) happening in our bodies. As Dr. Jen Gunter says, "it's like puberty, but in reverse!" I hope today's conversation sheds some light on this subject that'll help you prepare for menopause, start to recalibrate your hormones, and feel more in control of what your body and brain is needing the most during this stage of your life.

It's time to #DoTheThing!

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Show notes available with all links mentioned here: https://www.thesimplifiers.com/posts/376-how-to-deal-with-menopause---with-laurie-lewis-all-star

Time for a guided visualization exercise: How to snap out of a funk. If you're feeling beaten down, worn out, or like your energy vibration is hitting an all-time low, my hope is that today's episode will help you stop, pause, hit the reset button, gain clarity, and come back to center once again.

How does it work? Simple! Let my voice be a guide for you as you focus inward to help you tap into your inner wisdom and Intuition for answers.

Remember to control what you can and release the rest. Persistence is a muscle that you're training every single day when you pause, listen, grow… and then take positive action.

I hope this visualization sticks with you the entire week through. Do it again and again if you need clarity or fresh ideas to help your spirit feel refreshed once again… because when you tap into your deep inner knowing, you're accessing the deep inner wisdom. That electric energy that can be found inside all of us that connects us all together. It knows. You know. We all know if we are brave and we open ourselves to it.

You can do this, I believe in you.

It's time to SIMPLIFY.

Show notes available with all links mentioned here: https://www.thesimplifiers.com/posts/b152-how-to-snap-out-of-a-funk-guided-visualization

Today, we are talking all about how to improve your digestion. Are you feeling a bit bloated, and well, clogged up? Aha, this one's for you!

My all-star special guest today is Cool Beans co-founder Tyler Mayoras and he's simplifying how to improve your digestion. There's nothing worse than having tummy aches and feeling like your body isn't working right. Tyler believes that with a few simple shifts in what you eat, all of this could improve fairly quickly.

Here's how.

We tackle and simplify all aspects of it, including:

• Why focusing on your gut health and digestion is so (darn) important these days for whole body health and wellness

• What the big secret is behind beans as a superfood… and how to incorporate more beans into your meals, in a simple way

• How to have more food diversity in what you eat weekly and why so many people are going plant-based nowadays

• With new food innovation these days, there seem to be more plant-based choices in our grocery stores than ever before. How to avoid the "vegan junk food" craze and make better choices when grocery shopping

• …and ultimately, I asked him about his take on "The Carnivore Diet" (aka. only eating meat) that seems to be the latest fad and is it good for your body or not?

If you've been contemplating making a shift towards a plant-based diet or going vegetarian, you'll definitely enjoy this conversation. And it might start small like doing "Meatless Monday" or taking the time to read the labels when you shop for groceries. Remember, you're looking for items made from whole food, minimally processed ingredients. Less packaging and added chemicals/preservatives, more plants is best. You'll find your brain fog disappears, the bloating melts away, and your skin is clearer. Yes, yes, and YES!

It's time to #DoTheThing!

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Show notes available with all links mentioned here: https://www.thesimplifiers.com/posts/375-how-to-improve-your-digestion---with-tyler-mayoras-all-star

When was the last time you felt like you were in flow state? You know, that feeling you get when time seems limitless, your creative juices and ideas are free flowing, and your energy is buzzing at a higher vibration. Has it felt like forever? Well if so, you're going to love today's conversation.

My special guest today is The Brain Guy - Scott Robinson and he's simplifying how to get into the flow. He believes in one simple truth: whatever you are looking to achieve in life, it's your brain and your nervous system working together that control your life's outcomes.

Therefore, when you tap into your subconscious mind (which accounts for 95% of your total brain processing), you unlock a higher intelligence that'll help you quickly and easily transform stress, resolve trauma faster, and get back to thriving. So, more joy, satiated contentment, pleasure, and abundance on a deeper level… These are all the things you can experience when you get in the flow.

Here's how.

My all-star special guest today is Scott Robinson and he's simplifying how to get into the flow.

We tackle and simplify all aspects of it, including:

• How he defines "flow state" and what's actually happening in your brain when you're "in the flow"

• What effect stress has on the brain and the body and how to spot it

• Athletes train to achieve "high performance" - he shares what he has learned whilst working with them, specifically with understanding the brain as the "control center" in conjunction with the nervous system

…and ultimately, he talks about the subconscious mind: what it is, how it works, and (finally) understanding that it is governing your actions and (in my words) your "1000 daily choices." When you do, you can change your life for the better.

Bottomline, when we achieve flow state, our life is buzzing with possibility. I'm thrilled to share this conversation with you and look forward to hearing what you think about it all soon!

Q: Are you ready to get into the flow? If yes, this one is for you.

It's time to #DoTheThing!

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Show notes available with all links mentioned here:https://www.thesimplifiers.com/posts/374-how-to-get-into-the-flow---with-scott-robinson-all-star

Are you ready to step up and be the CEO of your well-being? If last year taught us anything at all, it reminded us of how incredibly important it is to take good care of our body, mind, and spirit in order to stay grounded through big change. Self-care is no longer a "should" but a "must-have" priority to maintain your well-being as an entrepreneur.

My all-star special guest today is author Naz Beheshti and she's simplifying how to be the CEO of your well-being. Like a CEO, you're setting the vision for the year ahead, making calculated predictions that will hopefully pay off in the months to come and equally, making cuts where necessary. All of this requires a whole new vantage point on how you live your life and a possible shift in your mindset to level up.

Here's how.

We tackle and simplify all aspects of it, including:

• What she learned while working as Steve Jobs' executive assistant, inside the pressure cooker of Silicon Valley… how this brilliant person took great care of himself and equally grew the Apple brand simultaneously

• Her book is called "Pause. Breathe. Choose." - we take a deep dive into all three sections and she defines what mindfulness could look like through a pandemic

• How to make better choices that will help us manage our stress and build resilience, using the ACE Method: acute, chronic, eustress

• …and ultimately, what the "3 P's to well-being" are - pain, prana and purpose, understanding how we can tap into all three areas to our advantage, through our work. We also do a breathwork exercise together to build that prana life-force energy.

It was fascinating to hear her stories of working with Steve Jobs early on in her career, to really get an insider's peek into that world when Apple was booming.

And it certainly rings true for me… when I take good care of myself, get enough sleep, drink more water than coffee, move my body, take time to focus in on my breath, rest, reflect and prioritize it into my daily schedule, I become a better CEO for The Simplifiers. Opportunities (magically) open up and I achieve flow state for longer periods of time.

This is truly living a simplified, joy-filled life. And I hope today's conversation sparks something new for you, as well.

It's time to #DoTheThing!

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Show notes available with all links mentioned here: https://www.thesimplifiers.com/posts/373-how-to-be-the-ceo-of-your-well-being---with-naz-beheshti-all-star

Time for a guided visualization exercise: How to let yourself rest when you're sick. How does it work? Simple! Let my voice be a guide for you as you focus inward to help you tap into your inner wisdom and Intuition for answers.

Show notes available with all links mentioned here: https://www.thesimplifiers.com/posts/b151-how-to-let-yourself-rest-when-youre-sick-guided-visualization