Discover the challenges and strategies of leading brands such as Diageo and Indeed in navigating marketing spend and efficiency. Explore the rise and fall of BrewDog within the competitive beer category. Celebrate the unexpected but impactful engagement of Taylor Swift and Kansas City Chiefs' Travis Kelce, and the buzz around Gordon Ramsay's new Wagyu burger collaboration with Burger King. With expert analysis from Tracksuit this episode is packed with valuable insights for marketers navigating a rapidly changing landscape. Don't miss out on these compelling stories rooted in brand data and strategy!

02:43 Marketing Strategies of Major Brands

04:40 Balancing Efficiency and Brand Building

06:13 The Role of AI and Organic Channels

06:32 Case Study: Indeed's Marketing Approach

08:42 Historical Evidence on Marketing Cuts

17:11 BrewDog's Market Performance

20:07 BrewDog's Brand Health and Challenges

20:35 BrewDog's Rebranding and Market Position

21:12 Cultural Impact on BrewDog's Brand

23:24 BrewDog's Competition and Strategic Moves

25:46 Taylor Swift and Kansas City Chiefs: A Brand Collaboration

32:50 Gordon Ramsey and Burger King Collaboration

Find the hosts:

• Jasper: https://www.linkedin.com/in/jasperskinner/
• Dan:https://www.linkedin.com/in/dan-fleming-a15854118/
• Conor: https://www.linkedin.com/in/conorbyrne/

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