Keyword: Opportunities. I discuss the importance of personal branding, starting with its six components. I emphasize why having a personal brand is crucial even for those in stable jobs or non-entrepreneurial roles. Build trust, create opportunities, and stay top-of-mind. Nuances of maintaining personal brand visuals e.g. headshots.

Chapters

Part 1

(0:20) 1- Identity and values

(0:32) 2 - Expertise and skills

(0:45) 3- Reputation and trust. Related: You Need All Three: Ethos, Pathos, and Logos in Marketing

(1:13) 4- Communication style

(1:22) 5- Network and influence

(1:30) 6- Visual presentation

(1:41) Why everyone needs to invest in personal brand

(4:40) Personal brand allows access to more opportunities

(4:46) Let people leave

(5:10) Bet on the jockey not the horse

(5:54) Story: Gaby Migoya's golfwear startup, Foreplay Golf

(7:26) Human Design strategy: wait for the invitation (Projector)

(8:05) When it's time to update your LinkedIn profile pic

Part 2: Your headshot, LinkedIn, + website is a must

(8:40) Announce a new headshot?

(9:36) Napoleon theatre quote - Robert Greene

(12:00) Your likeness or testimonial is not free

(12:39) Recap + takeaways

(13:09) Bonus tip: your website

(13:38) TLD or dot com: replyall.limo (Reply All Podcast)

(14:00) Personal brand SEO tip for photos - Google Image

Related links:

Ethos, Pathos, and Logos in Marketing

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