In this episode of Ecotextile Talks, we go inside the development of Lenzing's newest TENCEL™ Lyocell innovation - HV100 - a fibre engineered to deliver the texture, drape and authentic wash-down character of cotton which was created in record-breaking time!

Johnny Truong and Julia Ulrich, from Lenzing, walk host Philip Berman through the market signals that they say sparked the idea, the technical hurdles of getting it into production, and why this fibre is opening doors for lyocell in denim's most coveted position - the warp.

This podcast is brought to you in a paid partnership with Lenzing.