This podcast of today’s Revelation concerns a topic that ought to be of interest to all consumers: Price. How much, exactly, should you expect to pay for your next pair of skis? While the vast majority of the Alpine adult ski market runs from $399 to $1200, the actual price spread in any given category is far less, as I shall soon illuminate.

While this podcast is brief, its message is both pithy and important. Just give me 5 minutes of your time, and I’ll explain the ins and outs of the U.S. ski price matrix.