"If all of us could choose just 1 sustainable swap and stick to it, the collective efforts of all of us would already make a larger impact that we expect." -Erin Lukas

In this episode, we take a deep dive into the changes we can all make for a more sustainable future.  Erin Lukas, a beauty editor at the forefront of the beauty industry, shares what she gets to see long before it makes its way to market, and how we can be proactive to do the same. 

Join us as we speak to Daniela Woerner, a spa marketing and retail sales strategist for aestheticians.  She is also the host of the iTunes top 100 podcast, Spa Marketing Made Easy. In the 13 years she has spent in the industry, she has worked with some of the top dermatologists in the field; consulted with global physician dispensed skincare brands; contributed her expertise to the branding and positioning of major product launches; spoken to and trained hundreds of spa employees on retail sales; and developed educational training programs for aestheticians in 82 countries worldwide.

Join us as we interview the expert of all experts, Melanie Rud, as we dig deep on the superpower your indie beauty brand should have, as well as what sustainability really means in beauty. Melanie is a freelance beauty editor who has worked for major magazines including Good Housekeeping. She is an international expert that appears on TV, and is often consulted as a thought leader for the beauty industry.   Stick with us as we find our "why", define our superpowers, and discuss the truth behind what you can do today to improve sustainability tomorrow.  To make sure you are always connected to Melanie's expertise, most recent work, and the latest on trends, go give her a follow on IG: @melrud_ 

In this episode we go deep with April Franzino, and discuss all things business of beauty from a Beauty Director's point of view! Hear about the secret sauce that helps give beauty brands their staying power, and the importance of sustainable choices not only for the environment, but also for your business model.  April works very closely The Good Housekeeping Beauty Institute, a research body that is instrumental in looking at products, as well as sustainability initiatives.  When asked what sustainability for a beauty brand really means, she responded:   "We look at the strides the brands make to make production and shipping as sustainable as possible, from sourcing to where all of the individual components end up".  Be sure to listen in to hear all of her incredible insights!

We are so happy to have you here! Welcome to the Skintellectual Podcast, where you can meet your host, Nicole Simpson, beauty industry veteran and creator of Amethyst Skincare. This episode details the "why" behind creating the podcast, how sustainability in beauty will become one of the most important business drivers for our industry, and what to expect in upcoming episodes!