THE SMALL BUSINESS OWNER PODCAST with Rachel Klaver

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”

This is part THREE of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first sessions, look for episode seven and episode 12. 

Julie’s now completed her lead magnet and her draft nurture sequence. In this session we walk through refining the email sequence and then talk about how to release it initially and then where she needs to be promoting it (and what to do when someone signs up)

Learn alongside Julie, and get clarity for your own lead magnet (lead generation) marketing

Join me and Julie as we work together to create a plan, get inspiration and work through the tricky bits of marketing a lead generation resource that’s going to help her attract her ideal clients, and grow her business 

In this episode we cover:

• How to optimise her email sequence


• What to do when your lead magnet is ready


• Where to promote your lead magnet

Important Links

Buy my Lead Generation Course

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

Creating reels and other short form videos (e.g. TikToks or Youtube shorts) is a common part of our small business marketing these days.

Yet I see so many small business owners still try to overcomplicate the process, or try to focus on trends that can be so hit and miss.

Yes you might need to get over the block of talking to the camera.

You might also need to get over the block of “will anyone actually want to hear from me”

And you need to remember that you’re a business owner, not an influencer so we’re not going to get stuck on video views but focus on whether we’re building trust and authority through our content. (On target comments, and messages and leads are what matter more than views)

Today I walk you through seven simple reel formats you can use to help your content stand out, and show what you know, and why people need to follow you and even work with you.

Let’s get working!

In this episode we cover:

• Why it’s a good idea to try different formats


• What formats work best for different stages of the customer journey


• How to keep your reels and short videos simple


• The simple process for each video type


• Which ones are the simplest to try right away


• How these can break through the “trend blandness” and build your authority 


• Why we’re not aiming for viral reels

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web\

See omnystudio.com/listener for privacy information.

The growth in using podcasts to help grow your personal brand and get noticed is exploding. The power of being in someone’s ear allows us to build a connection and relationship that helps build trust and confidence. 

(This feels weird saying on the show notes of MY podcast!)

Confident Content is my third podcast. I now feel like an old hand at it - and I still am astounded at the positive impact it’s given my business. Not only has it brought in clients, but it’s also given me a library of rich content, that’s all so very me because there’s something magic about talking into a microphone to an audience that allows us to relax and share our best stuff.

Our guest today is going to help you get ready to launch your own podcast. Johnelle Hosking is a  Career and Business Confidence Coach who helps women to progress to the next level with confidence. She helps you to raise the bar on your expectations for yourself in your life as you overcome limiting beliefs, pleasing people, fear of success, fear of failure and more.

Johnelle Hosking launched her podcast “Get Confident with Johnelle Hosking” within twenty four hours of deciding to! As a confidence coach and speaker, it was the perfect avenue to build authority and confidence in who she is. 

Full disclaimer - she spent seven years in radio, so fear of the microphone wasn’t a barrier! 

In this episode, Johnelle is going to walk us through all her thought processes, steps and pathway to getting her podcast off the ground and what she’s learned first (plus you’ll find out just how complicated I make it comparatively ! Ha)

Let’s learn from the simplicity of Johnelle’s journey of launching a podcast.

In this episode we cover:

• How to know you should launch a podcast


• What equipment you need 


• How much time a podcast takes


• What is easy, and not so easy in podcasting


• What the impact of podcast has been on Johnelle’s business

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

Know you need to get your email marketing sorted for 2024 but have a major block around how to make your emails with opening and not sent straight to the trash?

I’ve got you!

Email marketing is one of my very favourite marketing activities, and one I will ask my clients to prioritise over social media if they have an email list

Which is why it was so important to help my client Anj Young with her email plan

Anj is the owner of Top Notch Osteo and Massage. With two clinics in two different areas of Auckland, Anj needs to find a way to make the email marketing fit the different clinic audiences, while keeping it all manageable

In this episode we build out an email marketing plan, talk about how to use segmentation, what results she needs to be looking for and more. 

Learn alongside Anj, and find out what you can do to help improve your own email marketing and start getting those results. 

In this episode we cover:

• How to move past our own mindset about email


• What types of emails you can create that aren’t salesy


• How to make your email marketing more manageable


• Why segmentation is your friend


• How to segment your audience if you have no segments right now


• What you can do to get people more ready to buy without hard sells

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

Email marketing is so often ignored in our marketing. We take for granted the gift we get when someone gives us our email address.

I reckon it’s because of a range of reasons. We all get a pile of really bad emails which can skew how we feel about them. We might not actually think we’ve got anything relevant or useful to say. We’re not sure about email rules. We might just get really hurt if someone unsubscribes and don’t want to go through that pain?

But over it all, there’s an underlying feeling of “maybe it’s all just a big waste of time”

My clients come from all over the place. But nearly all of them convert in the end from my emails. 

And my goal for my clients is for them to be getting at least thirty percent of their sales from email. 

If they aren’t emailing at all to start, this s new growth they are tapping into!

Could you do with thirty percent growth in the next twelve months?

This podcast is answering questions from my Facebook group MAP IT Marketing. It’s a range of questions that people have that are preventing them from going all in. When I read through them, I saw so many common blocks - so this is going to be a slightly eclectic group of incredibly useful content all about email - I reckon there’s something for every one

Let’s dig in, dig deep and work out how to unblock you from email marketing and get those sales coming in. 

In this episode we cover:

• Do you need to segment your email list?


• What are the difference between lists, segments, groups and tags? (I’ll dive deeper in another podcast on this)


• How do i create a plan so I can batch write my emails? 


• What’s a good open rate to expect? 


• What to do with a tiny list?


• How often should you email your list?


• Should I be linking to blogs or videos?


• Is it just to get more sales?

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”

This is part TWO of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first session, look for episode seven. 

Julie’s gone away and planned out her lead magnet. In this session we walk through making sure it’s going to meet the needs of her ideal client, check it’s going to have the impact she needs, and talk through the structure of how to make it all live. 

Learn alongside Julie, and get clarity for your own lead magnet (lead generation) resource. 

Julie is the co-founder and director of Thinking Caps. Her main role is the onboarding of new tutors and new students. Julie is fiercely passionate about finding the right ‘study buddy’ tutor for your child. This means getting to know a bit about them and their interests… not just their learning needs. She uses this information to match your child with just the right study buddy – one who will really ‘get them’ and be a wonderful guide and mentor, as well as providing them with excellent learning.

Join me and Julie as we work together to create a plan, get inspiration and work through the tricky bits of creating a lead generation resource that’s going to help her attract her ideal clients, and grow her business 

We are doing this over a three part series - coming soon is us working through her draft follow up nurture sequence, designed to increase leads and sales, and how to promote it once it’s live. 

In this episode we cover:

• What we’re looking for in a lead magnet


• What you need to not do when writing your content


• How to get it to a publish ready state


• What else you heed to arrange including forms and landing pages


• How it all fits together with your mailing list.


• What the next steps are, including writing the follow up emails.

Important Links

Buy my Lead Generation Course

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

If there’s a weak area in my content marketing, it’s likely to include hashtags. 

I know they can still help us make an impact. I know that platforms will still use them to help us get our content in front of our ideal audience. 

And while we all need to think about the images we use, and making sure our content is captivating, hashtags can give us that extra icing on the cake when it comes to reach. 

It used to be we could use thirty hashtags per post. 

Now… it’s far less. It’s become so important to make every single one of them count.

I’m so excited to have some extra help this week with Matthew Pierce from Slay.So, who is my very favourite hashtag expert. 

Matthew is here to help us unpick and uncomplicate exactly what we need to think about when selecting our hashtags

He is a developer, marketer, and the co-founder of an Instagram marketing automation platform, Slay.so (previously known as Hashtag Slayer), which he has built and grown with his wife, Danica. 

The husband and wife team have been helping influencers and entrepreneurs take the stress out of Instagram hashtags since 2021, and have recently expanded their platform to help creators tackle content creation and social strategy, too.

I love their dedication to keeping things practical, how they’ve moved with the shifting changes of how hashtags are being used, and I know they are fully up to date with the latest of hashtag research and use.

So let’s all reduce our hashtag anxiety, listen in and learn. And get those hashtags humming for us!

In this episode we cover:

• Whether hashtags still have a place in our marketing


• What changes have happened over the last few years


• What hashtag expectations are (on Instagram)


• What we need to be doing before choosing a hashtag


• What range of hashtags work best


• How you can use tools to make this whole process easier

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

In the age of “it pays to be creative” how do you create content that helps people choose you? How do you create this sort of content and what should it look like?

In this live coaching session I work with Renee Joblin who owns Joblin Engineering with her husband (the engineer). ( check it out if you’re listening near Rolleston in Canterbury NZ. 

This small but awesome firm’s focus is being the most convenient for their often rural, and very time constrained customers. As they say “We’re here to help look after your machinery and equipment, whether it’s repairing, rebuilding, or creating you something new. We’re all about saving you stress, time and cost-per-use money. “

They also have a few of their own bespoke designs they’d like to promote further 

I personally think ALL businesses are interesting, but it is fair to say in social media, it feels easier to sell a pretty cake with a great image, than a great weld. 

Renee is not afraid to use humour, and is really good at building engagement with her witty reels, images and comments. But what she’s missing is that next step and making it all a bit more about getting clients.

Today we walk through how to build out her content so it includes these areas, and make it as easy and sustainable to do as possible. 

In this episode we cover:

•  What Renee is already doing well


• What she needs to focus on now


• How to use evergreen content to make her content simpler


• Why autolists can help her


• What she needs to do to get more conversions on her content


• What she needs to do after that’s all up and running. 

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

One of the biggest mistakes we make in our marketing is trying to get people to “get ready” to work with us, instead of talking to people who already know they need someone like us. 

While there is a time and a place for education and opening people up to new ideas and opportunities, as a small business we need to be focused and clear on our ideal client, and focus on them. 

We’re looking at twenty-five beliefs that your ideal customer could/should feel to be ready to buy from you. 

When we create content that assumes they already believe these (or others that you might come up with), we naturally attract people who are more ready to buy from us.

I recommend selecting three that you then focus on over and over again in your marketing. All you’ve got to do is choose them, decide what sort of content is going to show you’re able to meet that need, and then where you’ll share that content.

In this episode we cover:

• Why we want to talk to people at the “now” stage of the buyers journey


• What identifying these beliefs our customers hold can do for our marketing


• Why I recommend three core beliefs


• What happens to all the people not at this stage?


• What sort of content I can use to build my authority and influence in this space. 


• How this thinking is reflected in our content

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

Still thinking about Tiktok and not sure where to start? Or perhaps had a go, and can’t work out how it all works? Join me in a live coaching session as I work with business coach Alana Swain as we work out how to set up her account up right, what she’s got to do before she starts, how to make it an account that’s working for her business, what sort of content she needs to make, and generally as much as we can squeeze into a session!

Learn alongside Alana and create your own plan for how you’d start up your Tiktok account

Alana is the Co-Founder of Your Success Team - making the boring bits in business not so boring so you build a strong business right from the get go. 

She’s been explaining things simply to folks from all walks of life for over 25 years - starting with instructions on how to get to Hot Water Beach & currently help start-up business owners create a business that works for their unique life - on their terms, with zero formulas and 100% practical real world support.

Join me and Alana as we work together to create a plan, get inspiration and work through the tricky bits of starting a Tiktok account that’s going to attract her ideal customers

This is part one of a two part series (next one is in a few weeks time after Alana does her homework!)

In this episode we cover:

• When is it a good time to start a Tiktok account


• How it can help with your other marketing


• What needs to go into your bio


• How to write your bio on Tiktok


• What research you need to do before you start


• Why SEO matters on Tiktok and how to do SEO research


• How to talk to three different audiences


• How to stay specific for the algorithm when you begin. 

In this episode we cover:

• When is it a good time to start a Tiktok account


• How it can help with your other marketing


• What needs to go into your bio


• How to write your bio on Tiktok


• What research you need to do before you start


• Why SEO matters on Tiktok and how to do SEO research


• How to talk to three different audiences


• How to stay specific for the algorithm when you begin.  

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.