In this episode, Melinda Emerson delves into the potential of TikTok for business growth. She discusses the future of marketing with short form videos, the use of TikTok University, hashtag strategies, and the power of trending sounds. She also shares tips on driving engagement, recording videos for multi-platform sharing, and the importance of TikTok for business growth.

(0:00) Sponsor: Amazon and podcast introduction

(0:48) Embracing TikTok for Business Growth

(1:50) The Future of Marketing: Short Form Video

(2:51) Leveraging TikTok University for Business

(4:32) Hashtag Strategies and TikTok Marketing Ecosystem

(6:07) The Power of Trending Sounds and Going Viral on TikTok

(7:17) Driving Engagement: Call to Action and Email Lists

(8:24) Recording Videos for Multi-Platform Sharing

(9:08) Recap: The Importance of TikTok for Business Growth

(9:32) Podcast closing remarks and outro

In this episode, Melinda Emerson chats with Liz J. Simpson about the Big Money Movement and effective LinkedIn strategies for B2B sales. They discuss common LinkedIn mistakes, the importance of clear positioning, and how to utilize marketing assistance on the platform. They also share business advice, favorite apps, and recommended books.

(0:00) Sponsor: Amazon and Introduction

(1:16) Mission and Goals of The SmallBizChat Podcast

(2:48) Guest Introduction: Liz J. Simpson and the Big Money Movement

(5:30) Effective LinkedIn Strategies for B2B Sales

(10:39) Sponsor: Small Biz Lady University

(11:54) Common LinkedIn Mistakes and the Importance of Clear Positioning

(14:35) Utilizing Marketing Assistance on LinkedIn

(16:25) Best Business Advice, Favorite Business App and Old School Marketing Tip

(18:12) Best Business Book: Scaling Up by Vern Harnish

(18:39) Conclusion and New Course Announcement: Social Media Selling at Small Business Lady University

In this episode, Melinda Emerson discusses micro marketing strategies for small businesses, setting specific business goals, and the relationship between profit margins and micro marketing. She explores sales as a customer solution, understanding your worth, and setting rates. The episode concludes with a focus on visualization, goal setting, and minimizing distractions to achieve goals, emphasizing the power of physical manifestations of goals.

(0:00) Sponsor: Amazon

(0:27) Micro Marketing Strategies for Success

(1:46) Setting Specific Business Goals

(2:42) The Intersection of Profit Margin and Micro Marketing

(3:41) Sales as a Customer Solution

(4:22) Understanding Your Worth and Setting Rates

(5:30) Visualization and Goal Setting

(7:49) Minimizing Distractions to Achieve Goals

(10:26) The Power of Physical Manifestations of Goals

(11:21) Episode Wrap-up and Closing Remarks

In this episode, Melinda Emerson welcomes Kirsten Franklin to discuss the importance of mindset in business success. They delve into taking personal responsibility, reframing negative self-talk, and learning from failures. Kirsten shares her best business advice and a favorite book recommendation. Melinda concludes with her wisdom on the absence of losing in business.

(0:00) Sponsor: Amazon

(0:25) Introduction of Melinda Emerson and SmallBizChat podcast

(1:35) Guest Introduction: Kirsten Franklin

(3:25) The Role of Mindset in Business Success

(6:14) Taking Responsibility for Your Own Reality

(8:55) Reframing Negative Self-Talk

(10:07) Embracing and Learning from Failures

(11:12) Kirsten's Best Business Advice

(13:02) Favorite Business Books: A Recommendation from Kirsten Franklin

(13:36) Melinda's Business Wisdom: You Never Lose in Business

In this episode, Melinda Emerson talks with guest Ramon Ray about the rise of solo entrepreneurship and the gig economy. They discuss strategies for building a million-dollar solo business and offer financing tips for scaling. Ramon introduces his book "Grow Your Solo" and they share common mistakes and time management advice for solo business owners. Recommended reading is 'Profit First' by Mike McCallert.

(0:00) Introduction and discussion with guest Ramon Ray

(1:22) Brief overview of SmallBizChat podcast

(2:50) Discussion on the rise of solo entrepreneurship and gig economy

(6:08) Introduction to Ramon Ray's book "Grow Your Solo" and tips for growing a solo business

(8:56) Strategies for building a $1,000,000 solo business

(11:54) Financing strategies for scaling your business

(13:24) Strategies for building a business to sell

(16:02) Sponsor: Melinda Emerson's offer - 'Become Your Own Boss in 12 Months'

(16:54) Common mistakes and time management tips for solo business owners

(18:23) Favorite podcast, business app, and old school marketing tips

(19:00) Recommended reading: 'Profit First' by Mike McCallert

(19:30) Closing remarks: The mission of the Small Biz Chat podcast

In this episode, Melinda Emerson and Julie Hansen discuss the role of video in small business marketing. They compare various platforms, address the awkwardness of video relationships, and offer tips for improving video presence. They also cover embedding videos in emails, essential equipment for recording, and emphasize that "done" is better than "perfect".

(0:00) Introduction and discussion on self-criticism in video recording with Julie Hansen

(3:52) The importance of video in marketing and sales

(5:30) Comparison of different video platforms

(7:23) Overcoming awkwardness of video relationships

(9:10) Tips to improve video presence

(12:42) Embedding videos in emails for better engagement

(14:30) Sponsor: Boss Quiz by Melinda Emerson

(15:31) Essential equipment for recording high-quality videos

(18:51) Business advice: Imperfect and done is better than perfect and undone

(21:26) Mission of the Small Biz Chat podcast: Ending small business failure

In this episode, Melinda Emerson talks with Dr. Chloe Carmichael about handling stress during the pandemic. They explore the concept of "high functioning people", anxiety tools including an emotional to-do list, and the idea of "worry time". They also discuss Dr. Carmichael's book, Nervous Energy.

(0:00) Introduction and Book Giveaway

(1:19) Guest Introduction: Dr. Chloe Carmichael

(2:16) Coping with Stress During the Pandemic

(3:54) Understanding "High Functioning People"

(4:44) Anxiety Tools: To-Do List with Emotions

(6:31) Concept of "Mental Shortlist"

(8:13) Explanation of "Worry Time"

(9:37) Where to Find Dr. Carmichael's Book, Nervous Energy

(10:20) Closing Remarks

In this episode, Melinda Emerson chats with Mary Fran Bontempo about managing uncertainties in business. They discuss Mary's 3-step approach to resilience, the value of recalling better times, and various stress management techniques. The conversation also covers tools for business growth, maintaining motivation in tough times, and the role of a personal mission in driving purpose.

(0:00) Introduction and welcome to guest Mary Fran Fontempo

(2:09) Coping with uncertainties and challenges in business

(5:25) Mary Fran's 3-step approach to resilience: Reset, Rise, Reveal

(9:55) Sponsor: Promotion of Melinda's book "Fix Your Business"

(10:47) Coping mechanisms and importance of recalling better times

(13:18) The role of faith, physical activity, and meditation in stress management

(15:06) Tools for business growth: Favorite podcasts and apps

(15:28) Staying motivated and maintaining productivity in challenging times

(16:12) Importance of personal mission in driving motivation and purpose

(17:35) Wrap-up: Favorite business books and final thoughts

(18:01) Closing encouragement for small business owners

In this episode, Melinda Emerson chats with Ross Kimbarovsky, the founder of Crowdspring. They delve into the significance of understanding brand building, the steps to create a brand strategy, and the role of SWAT analysis in identifying brand types. They also discuss the importance of a unique selling proposition and staying updated on branding trends.

(0:00) Introduction to the SmallBizChat podcast with Melinda Emerson

(2:12) Guest Introduction: Ross Kimbarovsky, founder and CEO of Crowdspring

(2:46) Importance of Understanding Brand Building

(3:45) The Six Steps to Build a Brand Strategy

(5:25) Different Brand Types and the Role of SWAT Analysis

(7:03) The Importance of a Unique Selling Proposition and Brand Voice

(10:08) Staying Updated on the Latest Branding Trends

(11:32) Conclusion of the Interview with Ross Kimbarovsky

(11:54) Melinda Emerson's Closing Remarks and Podcast Mission Statement

In this episode, Melinda Emerson and guest Phil Gerbyshak discuss strategies for making online connections, leveraging LinkedIn for sales leads, and the importance of interaction in content distribution. They delve into the concept of capital 'C' connections and share insights on content strategy, including the role of video and 'hunting'.

(0:00) Introduction to the SmallBizChat podcast and guest Phil Gerbyshak

(1:39) Strategies for making online connections: The three I's and common mistakes

(5:41) Leveraging LinkedIn for sales leads and building relationships

(10:17) The difference between a connection and a capital C connection and when to ask for business

(13:58) Wrap up, final thoughts, and the content formula to drive leads

(14:30) The importance of video, commenting, and 'hunting' in content strategy

(15:07) Analysis of LinkedIn feed, content distribution, and the importance of interaction

(15:57) Closing remarks by Melinda Emerson and Phil's content strategy insights

(16:16) Melinda's final advice and podcast outro