In this episode, Melinda Emerson and Kelvin Joseph discuss the evolution of marketing, emphasizing authenticity. They explore leveraging AI, big data, and social selling for small business growth, and effective LinkedIn strategies. They also delve into influencer and event marketing, audience development secrets, and share their best business advice, favorite podcasts, apps, and books.
(0:00) Introduction and welcome
(2:29) Discussion on the evolution of marketing and the importance of authenticity
(4:41) Leveraging AI, big data, and social selling for small business growth
(10:15) Strategies for effective use of LinkedIn in small businesses
(13:01) Sponsor: Book Promotion
(14:02) The role of influencer and event marketing in business growth
(16:06) Secrets to successful audience development in event marketing
(17:02) Best business and marketing advice, favorite podcast, business app, and books
(18:42) Closing remarks and gratitude
(19:11) End of episode