The Smart Connector

In this episode, Jane and James discuss achieving a frictionless customer experience and what gets in the way of achieving this, the important of hypnotic language in digital marketing and the importance of staying ahead of the curve in the ever changing industry of content marketing. 

James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale.

As an Entrepreneur-featured copywriter, James led inbound marketing teams in Vancouver, Canada before going remote as Director of Editorial, and now VP of Growth, with Codeless, where he focuses on internal brand growth as well as managing client strategy.

Through his work with Codeless, he’s helped companies such as monday.com, AdEspresso, Kinsta, Chargify, Freshworks, PandaDoc, HotJar, and dozens more SERP-topping SaaS & affiliate brands to dominate their page one positions through content and backlink profiles.

Now, James wants to share his experience with others on how to approach content marketing strategy in 2022 and beyond.

Do you produce content for your business? If not, what is stopping you?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

In this episode, Jane and Ashley discuss how you can become an industry thought leader by repurposing your content as well as the importance of systems in marketing and how you must understand your audience, where they are based and what they care about in order to create the best content.

Ashley McManus is a tech marketing lead and Director of Global Marketing for Smart Eye, which specialises in eye tracking software solutions. Ashley drives impactful programs to get results, finding innovative ways to repurpose content, and create a multiplier effect of thought leadership.

With over 10 years of B2B tech marketing experience, she is a startup marketing lead with deep expertise in inbound marketing, being part of the brand team that led to a successful exit of startup Affectiva for $76.5 million in 2021.

Would you like to repurpose your content to be seen as a thought leader and innovator in your space? Listen to this episode to find out how!

Oliver Oguz is one of Lord Alan Sugar’s most recent business partners. In this podcast episode, Jane and Oliver discuss why trademarking and IP protection is such an important thing for any business today and how Oliver took over Trade Mark Wizards, which within its first year became the UK’s number one trademark filer. They also discuss Oliver’s relationship with Lord Alan Sugar and how it didn’t get off to a flying start! 

Oliver has worked as part of the in-house legal team of a US multi-national internet corporation that is globally known for its web portal, search engine and related services. Before founding Trade Mark Wizards, he worked as a trade mark lawyer and senior consultant at an established IP consultancy firm, dealing with trade mark related issues.

Oliver believes that a company's brand and reputation is one of the most important assets afforded to a business. He enjoys the responsibility of protecting such important IP assets for his clients; the existence of which he believes are 'crucial to the survival of a business'.

Have you protected your IP assets? And if not, are you going to start?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

In this interview with Jane, originally recorded for the Hands On Business with Podcast with Hakeem Adebiyi, Jane talks about how the pandemic accelerated the rate of change in consumer behaviour, and caused saturation across the expert space. As a flood of new people enter the market, succeeding online has become more challenging than before. Today, standing out for your difference is the only way to thrive. 

The appetite for learning and development is strong as businesses and individuals try to stay on the front foot of new trends, developments and informations. 

Veteran marketers like Jane know that the only way to survive in this increasingly saturated market place is to separate from ‘the market’ to create your own market. 

Jane also shares her story of growing and selling a brand identify agency to a US communications group, and how she strategically led that business to get chosen first by the premium clients in their market. 

Hakeem Adebiyi is the founder of Sales Acceleration Formula - a software that helps companies who struggle to get sales people to follow a systematic process which impacts significantly the time it takes to move from opportunity to sale. 

Has your business changed because of the pandemic? And what did you put in place to meet those challenges? 

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

In this heartwarming and inspiring story, Jason and Jane talk about how Jason went to hell and back in a physically and emotionally violent marriage. After escaping, he rebuilt his life and business to achieve enormous wealth and success as a values and relationship driven ‘smart connector’. 

A hard working, honest business owner, Jason Kehoe is the founder of Eterna Consultancy, which is a “one stop shop” for financial advice.

Jason is an accomplished financial expert who has demonstrated his ability to evaluate opportunities and risks and deliver innovative solutions that lead to success. He has experience across a range of roles in finance, investment and sales.

Do you use your lowest moments as motivation to drive your success?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

In this interview, Kevin and Jane discuss how to build wealth through recurring 'passive' income and the different methods of achieving it. Kevin’s seven pillars of wealth, the fear of the unknown when investing, and other things that hold people back from creating lasting wealth.

I decided to bring Kevin onto the Smart Connector podcast as he is one of the UK’s leading experts and authorities on wealth creation. An economist, author and the founder of WealthBuilders, Kevin has created an easy to follow step by step system to help build multiple streams of recurring income independently of your business – making you truly financially independent.

Kevin helps business owners seeking to create wealth independently of their company assets, as well as helping property experts tap into undiscovered sources of funds for their projects.

Do you have recurring income in your business? If so, how did you achieve it?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

Henri Ghijben is a property investor and business owner who owns a successful tree surgery business in Southampton. Henri built his first business from a one man band, starting with a £10,000 loan and operating from from a rented garage. This transformed to a company employing over 47 staff with a 2 million pound turnover per year.

In 2019, the worst happened and Henri lost his first business - losing his family home in the process. He hit rock bottom and it tested his resilience to nearly breaking point. The business failed, largely due to not understanding the importance of knowing the numbers and having the right systems in place.

Since then, Henri has started 2 other businesses, Edify SA Ltd which runs serviced accommodation units and Edify Properties Ltd to buy and refurbish houses and flats. Finding the best deals and helping people get great returns on their investments. Henri has invested a significant amount of time on self learning and is starting to get traction on all of his businesses. 

In this episode he passionately shares his story and the lessons he’s learnt, hoping that in doing so, he can prevent others from hitting rock bottom like he did in 2019. 

Have you had a moment where he felt like you hit rock bottom? What did you do to recover? 

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

Founder and CEO of Kansaltancy Ventures, Tushar is an accomplished professional with expertise of financial and business advisory, fund raising & creation of docs/collaterals for venture capital funding. 

Tushar is also a venture advisor with Loyal VC, the INSEAD-led Canadian VC Fund, having a core portfolio of over 200+ investments in more than 60+ countries.

Over the years, Tushar has arranged Funding for startups & growth-stage companies in diverse sectors like, EdTech, FinTech, Consumer B2C, B2B & D2C, AgriTech, Disruptive & DeepTech as well as non-Tech sectors. 

His expert opinion is often sought by leading business news channels and publications, with over 200 talks in total, including CNN-News18, VCTV, Business World, Business & Economy, Qrius and Digital Market Asia. 

Would you like to have your business ready for funding?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

Vandana is a Venture Capital expert, and CEO of Convanto, a renowned boutique investment bank in India. She was recently awarded the accolade of Woman Entrepreneur Of The Year 2021, and was also named as one of the Top 10 Women Leaders in Wealth Management 2021.

She is also a Venture Advisor with Loyal VC, the INSEAD-led Canadian VC Fund, having a core portfolio of over 160 investments in more than 35 countries.

Her expert opinion is often sought by leading business news channels and publications like VCTV, and Business World, and she has participated in 160+ talks which can be seen on YouTube.

Vandana has over 25 years of rich experience in International and Domestic Business Advisory & Fund Raising. An adept strategic planner with proven history of mentoring start-ups, she identifies new growth avenues, develops innovative strategies and builds high-performing teams.

She also fund raises for early stage start-ups across sectors and industry sub-verticals.

In this episode Jane and Vandana discuss the challenges as well as opportunities of being a high achieving female founder in a man's world, and what it is like to be a global VC (Venture Capital) Expert based out of India.

Have you ever been a 'woman in a man's world'? And if so, what was your experience of this?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

For the past 30 years, Tim has designed advocacy, incentive and loyalty programmes to drive up sales for some of the world’s leading brands, including: BMW, Compaq, Coty, Honda, GE, Microsoft, Orange, Procter & Gamble, and Wella to name but a few.

His company, Orangutan, typically delivers returns of 20-40x on the initial client investment. 

Tim talks about how it isn’t the reward that actually motivates the customer, but rather the social and feel good factor they get from telling their friends and family about the benefits of it, as well as the meaning it lends to their perceived status in life. 

This is why you can’t take a cookie cutter approach to Incentive and loyalty programmes. They need to be approached strategically, be clear about the problem they solve and work to the psychology of the audience.

Have you ever rewarded your clients or customers for their loyalty? And if so, how?

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Join Jane’s free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass