The Smokin' Hot Books® Show

Thank you Margaret Williams, MS, ACC, Mr Streets, and many others for tuning into my live video with David McIlroy! Join me for my next live video in the app.

Howdy folks!

Today’s edition of Smokin’ Hot Book Funnels is here to help you visualize what an end-to-end book funnel looks like, from book, to book launch, to book funnel pages.

Watch the video to discover:

* What your business book should be about (can you also include personal stories?)

* What should be included in your book, and what should be left out?

* What can you expect in business growth (ROI) from a book launch?

* How does a reader turn into your paying customer?

* What are the 3 essential elements of a book funnel?

* What freebies should you include in your book to get someone to sign up for your email list?

You will learn about all of these things in today’s video, and more! :)

Here is the LucidChart diagram in the video of the 3 different book funnels talked about in the video.

Feel free to duplicate it for your own LucidChart account for your own book and book funnel (any requests to edit it will be denied. You must duplicate it to your own LucidChart account).

You will learn how 3 different entrepreneurs used books to amplify the growth of their business during the book launch phase, including:

* Doubling the size of the business

* Getting onto the Inc. 5000 list and achieving a multi-7 figure exit

* Bringing in $109k in the first 6 weeks of the book’s launch

* Doubling Instagram following

* Growing email list by 300%

Tired of watching your Instagram followers grow one-by-one? Well, a book launch may just enable the hockey-stick growth in your business you’ve been searching for this whole time. :)

👇🏽👇🏽 Feel free to leave any questions you have in the comments below!

Much love,

Renée

Howdy wonderful people,

I just came back from an amazing month in Palermo, Sicily with WiFi Tribe. Turns out working remotely is simultaneously fun and productive, but the time zone difference can be pretty challenging.

While in Sicily, I was obsessed with growth on Substack: I spent a fair amount of time writing articles, leaving comments on people’s articles and subscribing to strangers, and pulling my hair out over Notes. (I had a Note get 12 whole likes! We’re on to something folks!)

As I started taking sales calls from different people across social media (what I like to call conversation media, because the term “social media” gives me a mini heart attack every time I hear it), I realized that all of these people were annoyingly different.

Some people wanted me to write their book. Some people wanted me to sell their book. People from all different genres, including children’s books, business books, and fiction have come to me seeking my help. Some people thought my price was too high. Some people thought my price was too low. Some people didn’t understand what I do, or what they even wanted from themselves.

F*ck.

I realized I had committed the cardinal sin of marketing: Not prioritizing clarity, and chasing growth for growth’s sake.

I had wanted to see those little numbers on my dashboard go up for no other reason than to feed my little ego. (Yes, middle school Renee is still in there, seeking validation.)

After feeling down in the dumps after several failed sales calls, I realized that I had collected enough data about my poor marketing clarity that it was time to take a few steps back.

It was time to dial in my audience even more.

If you are building a Substack newsletter for subs and paid subs and blah blah blah, good on you. But, if you’re building a dedicated audience that you want to serve with a business, throw away all conventional Substack growth advice and listen up:

The next time you see someone’s newsletter on Substack blow up, please remember that it’s not about the subscriptions.

It’s about the right people learning the right things from you. It’s about you nurturing the right people with honesty and value so that when the time is right in their own hero’s journey, they can take the next step with you.

1,000,000 generic subscribers can mean zero dollars in sales.

1,000 perfect subscribers can mean a million dollars in sales.

It’s up to you.

So, over the next few days, I will be sharing with you my process for how I will be dialing in my audience. I have some worksheets and questions from my history in book marketing that I will be using, but I’ll also dig up other resources to share with you in the next few days on attracting the right clients.

This is also extremely relevant to book marketing (and to business marketing in general). When you are looking to sell a book to grow your business, 80% of the work is knowing the

* who

* what.

Who you’re selling to.

What they want.

That they can’t get anywhere else.

P.S. If you’re a regular reader here, you probably know that I am a big fan of Jessica Zweig and her work. She wrote and marketed her nonfiction book so well that she doubled the size of her agency in one year. In Sicily, I decided to spend $10,000 on a 30-day coaching container with her in September to work through my brand, positioning, and offers. Funny thing is, I don’t really have a brand or a position (yet). By making my first deposit, I lit a fire under my ass to get a draft brand strategy together before our coaching session to make it worth our while.

I plan to bring any nuggets I learn from her book marketing and business success to all of you.

Much love,

Renee

Thank you for reading! ❤️ Hit the heart button on your way out to help spread this message.

What’s your advice on creating customer avatars? What are some hilarious stories you have when your customer avatar wasn’t dialed in right? We’d love to know, and your story will help this community. Leave your comment below.

Also P.P.S. I find it funny how many people here think Substack is different from social media. My theory is that the people who discovered the parts of themselves they didn’t like reflected back at them on Instagram or Tiktok will find a similar result on Substack too. What do you think?