"Dry January" is evolving into something more than a 4-week virtue signal. American attitudes about drinking are changing, especially among younger generations who are drinking much less. So, what’s behind this cultural shift, and why now? Audie talks with Derek Brown, the founder of Positive Damage a newsletter about “drinking mindfully.” And Chris Marshall, the founder of Sans Bar, the first non-alcoholic bar in North America. 

For more on what alcohol does to the body, listen to Dr. Sanjay Gupta's podcast, Chasing Life. "Your Shame-Free Guide to Cutting Back on Booze.” 

Learn more about your ad choices. Visit podcastchoices.com/adchoices