Epictetus said, “First say to yourself what you would be; and then do what you have to do.”

In this episode of The S.O.B.E.R. Method Podcast, Massimo Rigotti covers Steps 3 and 4: Behavior and Execute.

You’ll redesign your automatic responses with Behavior Chain Analysis, install a new judgment and action, and test it in the real world through the 7-Day High-Performance Execute Challenge.

Built on Dr. W. Edwards Deming’s continuous improvement cycle, this episode shows you how to turn raw insight into unstoppable action — and treat every result as data for faster optimization.

No motivation fluff. Just precise, repeatable steps that build real confidence and lasting sobriety.

Key Topics:

• Designing your new Behavior Chain
• The 3 high-performer questions
• The 7-Day Execute Challenge with nightly measurement
• Why setbacks are just feedback
• Role-playing your new response

Next Episode: Step Five: Restore — seeking genuine forgiveness and closing the loop.

Resources & Links:

• Start the 7-Day Challenge in your S.O.B.E.R. Journal
• Apply to be coached on show: sobermethod.com/podcast
• Full book: Flavors of Confidence – S.O.B.E.R. Method

Connect:

• Tag @sobermethod on socials and share your 7-Day Challenge results

Drop the phone. Pick up the pen. Execute who you said you would be. Your future is S.O.B.E.R.™

“It is not things themselves that disturb men, but their judgments about these things.” – Epictetus

Building on last week’s powerful Stoic reflection, Massimo guides you through Step Two: Observe of the S.O.B.E.R. Method. Learn how to turn your honest self-awareness into real data by catching life’s triggers, judgments, and automatic behaviors the moment they fire.

Using Epictetus’ 2,000-year-old wisdom and the game-changing Behavior Chain Analysis (BCA) tool, you’ll finally make the invisible visible and start weakening the old patterns that have been holding you back.

This is the step where awareness becomes power.

• Why your judgments (not the events) are what disturb you
• How to distill your Stoic answers into one powerful “North Star” core idea
• The exact goal of the Observe step and why it’s worth your time
• A live, guided Behavior Chain Analysis (BCA) walkthrough

Every day this week, catch one trigger moment, run it through a full BCA in your journal (or the free worksheet), and date each entry. 10 minutes max.

You’re not fixing anything yet. You’re simply observing. Clarity is the beginning of freedom.

• Free BCA Worksheet → https://bit.ly/4dozInC
• SOBER Journal tip: Use physical paper (Ampad 22-157s recommended) for deeper impact
• sobermethod.com

Follow Massimo @sobermethod

If this episode fired you up, share it with someone who needs it. Tag @sobermethod if you do the BCA challenge, I want to hear what patterns you’re seeing clearly for the first time.

Drop the phone. Pick up the pen. Start observing.

Your future is S.O.B.E.R. See you next week for Behavior & Execute.

“Depression is the intersection of who we know we are and who we present ourselves to be.”

In this raw and practical episode, Massimo Rigotti explores the exhausting gap between our private truth and public mask — the very place he lived for twenty years as a high-functioning alcoholic. Drawing from his own crash into depression after Samantha’s murder trial and the writing of the S.O.B.E.R. Method book, Massimo breaks down why Stoicism is the foundation of real change.

You’ll learn what genuine Stoic reflection actually looks like. Massimo guides you through a live 3-question exercise you can do right now with pen and paper.

If you’re tired of performing while quietly falling apart, this episode gives you the first step of the S.O.B.E.R. Method to start closing that gap...one honest reflection at a time.

Challenge: Do the 3-question Stoic reflection every morning for the next 7 days and tag @sobermethod with what shows up.

Find me on X, Tiktok, YouTube, Reddit, Facebook, and Instagram @sobermethod. Grab the book/journal/tools at sobermethod.com.

Ten years sober today, March 23, 2026. From homeless relapses and scraping for vodka to choosing life on March 23, 2016, this is my raw origin story. Meet Samantha, the 19-year-old who saw me when no one else did, and how her legacy became the S.O.B.E.R. Method: a framework for high-performance individuals to finally become free from addiction and gain real confidence without masks or numbing.

Why I’m podcasting now & what Season 1 delivers: guest stories every Wednesdays, serialized real BTS coaching every Mondays/Fridays, so you can finally learn a framework that works.

First full guest episode drops April 22. Until then: quick 15-min actionable tips every Wednesday starting this week.

Subscribe/follow and let’s build your Flavor of Confidence™.

Find me on X, Tiktok, Facebook, and Instagram @sobermethod. Grab the book/journal/tools at sobermethod.com. Talk soon!

– Massimo Rigotti