The Social Barista

The Social Barista

By Joe LaberEducationHow To
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The Social Barista episodes

  • Why utilize Messenger?

    Why

    utilize Messenger?  Hello, I’m Joe Laber,
    The Social Barista and branding expert coming to you from my A Cup of Media
    home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you
    simple and easy-to-use tips for leveraging the power of social media to help
    grow your customer or donor base.  I’ve
    been helping radio stations, small businesses and nonprofits engage with their
    audiences on social since the days of MySpace back in the early 2000s.  Did you know that over 50% of all Facebook accounts
    utilize Messenger?  In my opinion,
    Messenger is as important as your phone # and email.  It’s an easy and quick way for a potential or
    current customer to reach you.  Please
    make Messenger a priority to your business and nonprofit.  Be sure to check it often and respond as
    quickly as possible.  Don’t leave them
    hanging.  No one likes to be
    ignored.  You can also utilize Messenger
    to move the conversation from the comment section.  Have FUN connecting on Messenger.  Please continue to follow me for my next
    freshly brewed blog. Have a question I’d love to hear from you.  Please email me at [email protected] OR Facebook message me at A Cup of Joe
    Media.  Thanks so much for joining me and
    be sure to have a great day on social!

    2 min
  • Social media is like your stomach; it needs to be fed

    Social

    media is like your stomach; it needs to be fed. 
    Hello, I’m Joe Laber, The Social Barista and branding expert coming to
    you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of
    Social where I aim to give you simple and easy-to-use tips for leveraging the
    power of social media to help grow your customer or donor base.  I’ve been helping radio stations, small
    businesses and nonprofits engage with their audiences on social since the days
    of MySpace back in the early 2000s.  I
    don’t know about you but I feed my stomach often throughout the day.  Once in the morning with my morning coffee
    and Atkins chocolate and peanut butter bar. 
    Again, at lunch with a salad. 
    Then there’s dinner at 5.  And
    let’s not forget a nightly snack.  Your
    social media handles need fed as well.  Maybe
    not 3 squares a day but I highly suggest you feed it with an engaging post at
    least once daily.  The more you feed,
    nurture, and engage your audience the stronger your brand will grow and
    thrive.  I encourage you to give your
    audience a healthy dose of fun, entertaining, educational, and engaging
    posts.  Please continue to follow me for
    my next freshly brewed blog. Have a question I’d love to hear from you.  Please email me at
    [email protected].  Thanks so much
    for joining me and be sure to have a great day on social!

    2 min
  • Social media is like a fun game of show and tell!

    Social

    media is like a fun game of show and tell! Hello, I’m Joe Laber, The Social
    Barista and branding expert coming to you from my A Cup of Media home studio in
    Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and
    easy-to-use tips for leveraging the power of social media to help grow your
    customer or donor base.  I’ve been
    helping radio stations, small businesses and nonprofits engage with their
    audiences on social since the days of MySpace back in the early 2000s.  I loved show and tell day in school.  Not only did I get show and tell but more
    importantly I got to learn from other students through theirs.  When posting for your brand on social think
    of it like a fun game of show and tell. 
    On a consistent basis simply show and tell your brand story.  What makes your brand super fun, trustworthy,
    unique, reliable, the place to be.  I
    suggest you customize your show and tell pics on social by designing custom
    branded graphics.  Take pics of products
    and happy customers.  Be sure to use your
    logo and brand colors.  If you’re not currently
    creating custom content and are lost on where or how to start, I suggest a free
    account on canva.com.  It’s an easy to
    learn and use web based design platform. 
    And remember to always keep your post fun and positive.  Please continue to follow me for my next
    freshly brewed blog. Have a question I’d love to hear from you.  Please email me at
    [email protected].  Thanks so much
    for joining me and be sure to have a great day on social!

    2 min
  • Does a first impression really matter?

    Does a first
    impression really matter? Hello, I’m Joe Laber, The Social Barista and branding
    expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome
    to A Cup of Social where I aim to give you simple and easy-to-use tips for
    leveraging the power of social media to help grow your customer or donor
    base.  I’ve been helping radio stations,
    small businesses and nonprofits engage with their audiences on social since the
    days of MySpace back in the early 2000s. 
    Did you know that most of your potential consumers, donors, and or
    volunteers will search for your brand on Facebook first?  And what they see or do not see really
    matters to them taking the next step with your brand.  Is your content really outdated?  Not fun? 
    Not professional?  Not
    engaging?  Not interesting? One if not all
    these things will quickly turn away potential consumers.  I highly encourage your brand to post at the
    very minimum of once a week to keep your brand alive on social.  And to keep growing a stronger brand you can post
    more.  First impressions can only happen
    once.  Please continue to follow me for
    my next freshly brewed blog. Have a question I’d love to hear from you.  Please email me at
    [email protected].  Thanks so much
    for joining me and be sure to have a great day on social!

    2 min
  • Is your brand social on social?

    Is your brand social
    on social?  Hello, I’m Joe Laber, The
    Social Barista and branding expert coming to you from my A Cup of Media home
    studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple
    and easy-to-use tips for leveraging the power of social media to help grow your
    customer or donor base.  I’ve been
    helping radio stations, small businesses and nonprofits engage with their
    audiences on social since the days of MySpace back in the early 2000s.  I hear brands tell me all the time that yes,
    they have a Facebook page but aren’t actively using it.  So, are those brands really being social on
    social?  Likely not.  To be social on social, you need to start by
    posting custom and engaging content on a consistent basis.  Content that merits reactions, comments, and
    shares.  And don’t forget to join the
    conversation by reacting and responding to all the comments.  This is where the social in social really
    begins.  I encourage you to really enjoy
    and foster this process of engaging with current and potential customers and or
    donors.  Please continue to follow me for
    my next freshly brewed blog. Have a question I’d love to hear from you.  Please email me at
    [email protected].  Thanks so much
    for joining me and be sure to have a great day on social!

    2 min
  • What is social proof and why does it matter?

    What

    is social proof and why does it matter? 
    Hello, I’m Joe Laber, The Social Barista and branding expert coming to
    you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of
    Social where I aim to give you simple and easy-to-use tips for leveraging the
    power of social media to help grow your customer or donor base.  I’ve been helping radio stations, small
    businesses and nonprofits engage with their audiences on social since the days
    of MySpace back in the early 2000s.  My idea
    of social proof is relating it to a fun and engaging game of show and
    tell.  Show customer experiences and
    reviews, tell your story, share your expertise, and show how your products and
    services help solve a problem.  Did you
    know 88% of Gen Zs and Millennials use social media to research products
    they’re interested in buying?  And the
    higher the social proof, the more likely they are to buy.  Social proof builds trust and a much stronger
    connection.  I encourage you to continue
    to have an ongoing game of show and tell on social media that’s fun and
    engaging. Please continue to follow me for my next freshly brewed blog. Have a
    question I’d love to hear from you. 
    Please email me at [email protected].  Thanks so much for joining me and be sure to
    have a great day on social!

    2 min
  • What does your social media welcome mat look like?

    What does your social
    media welcome mat look like?  Hello, I’m
    Joe Laber, The Social Barista and branding expert coming to you from my A Cup
    of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to
    give you simple and easy-to-use tips for leveraging the power of social media
    to help grow your customer or donor base. 
    I’ve been helping radio stations, small businesses and nonprofits engage
    with their audiences on social since the days of MySpace back in the early
    2000s.  Social media can act as the
    welcome mat to your brand.  Are your
    social media feeds bright, fun, welcoming, engaging, and more importantly active?  Does it represent your brand’s vibe in a
    positive light?  If it’s outdated and
    dull your brand is most likely loosing potential and or current clients.  I encourage you to consistently tell your
    brands story in fun, positive, and engaging ways.  Ways that will make your current and
    potential customers feel warm, fuzzy, and welcome.  Please continue to follow me for my next
    freshly brewed blog. Have a question? 
    I’d love to hear from you.  Please
    email me at [email protected]. 
    Thanks so much for joining me and be sure to have a great day on social!

    2 min
  • My favorite social media platform is…Facebook

    My favorite social
    media platform is…Facebook.  What’s
    yours?  Hello, I’m Joe Laber, The Social
    Barista and Branding Expert coming to you from my A Cup of Media home studio in
    Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and
    easy-to-use tips for leveraging the power of Social Media to help grow your
    customer or donor base.  I’ve been
    helping radio stations, small businesses and nonprofits engage with their
    audiences on Social since the days of MySpace back in the early 2000s.  The growth of Facebook continues to blow my
    mind.  It’s still the #1 used social
    platform by a social media mile.  With
    over 3 billion monthly active users it’s still the social giant.  In my opinion if you operate a business or
    nonprofit you should take posting consistently on Facebook seriously.  It’s a platform that allows you tag, share,
    and connect the best.  From setting up
    events, to fostering engagement, and the ability to schedule posts it’s super
    flexible and fun. Plus it allows you to easily grow your followers organically.
    Please continue to follow me for my next freshly brewed blog. Have a
    question?  I’d love to hear from
    you.  Please email me at
    [email protected].  Thanks so much
    for joining me and be sure to have a great day on Social!

    2 min
  • How Does Your Brand Use Social Media?

    Hello, I’m Joe Laber,
    The Social Barista and Branding Expert coming to you from my A Cup of Media home
    studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple
    and easy-to-use tips for leveraging the power of Social Media to help grow your
    customer or donor base.  I’ve been
    helping radio stations, small businesses and nonprofits engage with their
    audiences on Social since the days of MySpace back in the early 2000s.  Is your brand active on Social Media?  If so, how do you use it?  Do you use it to inform, entertain, and
    educate?  Do you use it as a conversation
    starter?  Do you tell your brand's story
    in a compelling way?  Do you foster a
    safe and caring space? Are you promoting your brand in fun and positive ways?  There are sooo many ways to engage with your
    current customers, volunteers, and donors on Social.  Plus, you can reach new prospects as well and
    welcome them into your brand.  Social
    Media is like a nice bright, warm, and friendly welcome mat to your brand.  I encourage you to approach each post with a
    positive and thankful mindset and let the algorithm do the rest.  Please continue to follow me for my next
    freshly brewed blog. Have a question? 
    I’d love to hear from you.  Please
    email me at [email protected]. 
    Thanks so much for joining me and be sure to have a great day on Social!

    2 min
  • Please Stop Spamming Your Followers

    If you are doing this, please stop! 

    Hello, I’m Joe Laber, The Social Barista and Branding Expert coming to
    you from my A Cup of Media studio. Welcome to A Cup of Social where I aim to
    give you simple and easy-to-use tips for leveraging the power of Social Media
    to help grow your customer or donor base. 
    I’ve been helping radio stations, small businesses, and nonprofits engage
    with their audiences on Social since the days of MySpace back in the early
    2000s.  @follwers @everyone @topfans is
    annoying and most likely is received as spam. 
    You can do it on very rare and really important post occasions BUT
    please refrain from making a habit of it. 
    No one likes their notifications filled with spam from any brand.  In 2024, please be less spammy with your brand
    on social.  Please continue to follow me
    for my next freshly brewed blog  Have a
    question?  I’d love to hear from
    you.  Please email me at
    [email protected].  Thanks so much
    for joining me and be sure to have a great day on Social!

    2 min

About The Social Barista

From the publisher's feed

My aim is to give you 'a cup' of simple and easy-to-use tips for leveraging the power of Social Media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and…