The Social Brain Podcast

Episode 11: Stand Out on Socials with a Personal Brand with Ella Orr

Do you know what a small business owner's secret weapon is??

Personal. Branding.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Ella Orr to uncover what personal branding actually is and the simple ways that you can inject your personality into your content.

Ella Orr is a Social Media Marketer and Founder of Much More Social. After teaching for 30 years, Ella retrained in social media marketing and now specialises in helping business owners build a personal brand that makes them stand out on socials and attract their ideal clients on autopilot.

Questions we answer for you in this episode:

🧠 What does 'personal branding' actually mean?

🧠 Why is personal branding a secret weapon for business owners?

🧠 How do you build a personal brand as a product based business?

🧠 Why you need to know your ideal clients to build a personal brand

🧠 What's the easiest way to start building your personal brand?

🧠 What's the difference between building a personal brand for a product business VS a service based business?

🧠 How you can grow your personal brand outside of social media marketing

🧠 How to get comfortable going live on social media

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who want to work on their personal brand so they can build a community of raving fans who can't wait to buy from them.

Follow Ella on Instagram, LinkedIn, Twitter and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full epsiode transcript here.

Episode 10: How to Network Effectively with Katy Davies

Networking gets a bit of a bad rap sometimes but more than ever, we're craving CONNECTION.

Simply attending networking events on a regular basis isn't enough to get your business in front of the right people.

There's an art to networking effectively and in this episode, of The Social Brain Podcast, Head Brain Frances Barrett chats with Katy Davies to learn her top tips on growing your business by effectively using networking as part of your marketing strategy.

Katy is the Founder of Piece of Cake Coaching and a Strategy Coach for Solopreneurs who want to find the missing piece between where they are and where they want to be in their business. Katy helps her clients work ON their business so they can move forward in their business and spend more time doing what they love.

Questions we answer for you in this episode:

🧠 Where should networking fall in your overall business strategy?

🧠 How many networking events should you attend to grow your business?

🧠 What are the different types of networking for businesses?

🧠 Should you go to lots of different types of networking events or stick to your favourites?

🧠 How do you prepare for networking events?

🧠 What's the one thing you MUST include in your pitch?

🧠 What's better - online networking or offline networking events?

🧠 Why do you need to create multiple 'pitches'?

🧠 How can you stand out from everyone else at networking events?

🧠 How do you follow up with people after networking events?

🧠 What mistakes do most people make when it comes to networking?

🧠 How do you start your own networking event?

🧠 What do you do if you mess up your pitch when you're networking?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who want to incorporate networking into their marketing strategy so they can create more connections and generate more business.

Follow Katy on Instagram, join her free Facebook group and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 9: How to Feel Confident In Front of The Camera with Julian Knopf

Do you struggle showing your face on socials?

Lack confidence in front of the camera?

Do you feel self conscious showing the world the real you?

You're not alone, my friend.

But when a photo of your face can see a 33% increase in engagement on your posts, it's time to face your fears and feel confident on camera.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with professional photographer Julian Knopf to find out how you can go from feeling too shy to share to posting yourself with pride.

Julian is a Portrait, Fine Art & Boudoir Photographer, on a mission to empower people around the world to love themselves for who they are and feel confident in their own skin. He helps his clients shed their self-consciousness and skyrocket their confidence from a 3 to an 8 in a single session.

Topics we cover in this episode:

🧠 Why you need to set an intention for your photoshoot

🧠 The importance of building a relationship with your photographer before your shoot

🧠 How creating a mood board before the shoot can change the photos you end up with

🧠 Why you need to think about what you're going to do with your photos afterwards

🧠 How posture plays a huge part in your self confidence

🧠 Why you need a hair and makeup artist at your photoshoot

🧠 What happens when you feel the fear and do it anyway

🧠 The importance of reflecting on your confidence levels before and after a photoshoot

🧠 Should you use filters on Instagram?

🧠 Can you photoshop your professional photos?

🧠 How can you justify the cost of a boudoir photoshoot?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your bestie who feels uncomfortable sharing photos of themselves online and wants to feel confident in front of the camera.

For sensual, boudoir photography: Instagram / Facebook / Website

For corporate, headshots & brand photography: Instagram / Website

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 8: Everything You Need to Know About Email Marketing Sequences with Brittany Long

How does email marketing really compliment your social media marketing efforts?

Are email marketing sequences that important?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Brittany Long about email marketing and why it's so important to start NOW!

Brittany is the Queen of Evergreen and Co-Founder of Win With System. Brittany's worked with everyone from course creators and coaches to pet psychics and dog trainers, to help them make more money from the offers they already have through automated emails.

Questions we've answered for you in this episode:

🧠 What's the difference between emails in an automated sequence VS on the spot emails?

🧠 How can email automation help with launches?

🧠 What are the first steps to take when planning your automated email sequences?

🧠 What tools can you use to research what your audience want from you?

🧠 How does email marketing and social media marketing work together?

🧠 What are the best types of emails to write to increase sales conversions?

🧠 What's the process like when it comes to creating automated emails?

🧠 How long should the average email sequence be?

🧠 How often is too often when it comes to sending emails?

🧠 When is the best time to get started with automated email sequences?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends so they can improve their email marketing and make more sales!

Follow Brittany on Instagram or visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 7: Create a Winning Content Strategy to Boost Your Sales on Socials

Does content strategy leave your head in a spin?!

So many business owners post on social media without having a content strategy which can lead to you not getting the results you want (and deserve!).

When you've got a well thought out content strategy in place, you're likely to see an increase in followers, engagement and most importantly, SALES!

In this episode of The Social Brain Podcast, Head Brain Frances Barrett shares the following:

🧠 The first thing to do before you create your content strategy

🧠 How to choose your content pillars

🧠 Why your content type depends on your selling phase

🧠 5 Different content types you can use on Instagram

🧠 Why you should use just 3 content types

🧠 Why you need to be consistent with your content

🧠 The easiest way to stay consistent with your social media marketing

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friend who wants to boost their sales on socials!

DM @thesocialbrain.uk to join our close friends list so you can ask me anything.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 6: The Pros and Cons of Going Viral on Social Media with Laura Jane*

Have you ever googled "how to go viral on social media"?

Would you love your reels to hit millions of views?

Do you dream of social media fame?

After listening to this episode of The Social Brain Podcast, you might just change your mind….

Join Head Brain Frances Barrett as she chats with Laura Jane, one of the most well known audio creators online.

Laura Jane is a Fairy Godmother for Creative Businesses, Founder of The Creative Business Association® and creator of world famous jingles including 'It Costs That Much' and 'We Don't Owe You Affordability'.

Questions we've answered for you in this episode:

🧠 What does it feel like to know your audios have been heard by millions of people?

🧠 What was the intention behind creating the viral audios?

🧠 What are the benefits of going viral on social media?

🧠 Do you make more sales in your business if you go viral?

🧠 How do you capitalise on sales when you go viral?

🧠 Does going viral affect the offers you sell in your business?

🧠 What are the downsides of going viral online?

🧠 How do you cope with trolling and hateful comments online?

🧠 What's the best piece of advice for someone who goes viral?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who have 'go viral' on their goals list so they can decide whether that's something they really want to work towards.

Follow Laura Jane on Instagram, TikTok and Facebook.

*Please note: The dog barking in the background doesn't last for the entire episode! #workingfromhomelife 🙃

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 5: "I'm scared to go live!" Learn My Top Tips for Going Live on Social Media

Do you struggle when it comes to going live on social media?

You're not alone.

In fact, most of our clients actively avoid going live on social media but utilising the live feature is a fantastic way to nurture your audience and turn your community into customers.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett answers 3 of your questions about going live:

🧠 Why can't I go live on Facebook and Instagram at the same time?

🧠 I'm worried about going live - what are your top tips?

🧠 Why are you going live so much right now?

DM @thesocialbrain.uk to join our close friends list so you can ask me anything.

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friend who needs a little encouragement to get on a live video.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 4: Understanding the Relationship Between Social Media Marketing & Sales Funnels with Rebecca Wise

Funnels, sales funnels, marketing funnels: it's enough to make your head spin!

But combining your social media marketing with strategic, well thought out funnels can help to build brand awareness and skyrocket your sales whilst you sleep.

And who doesn't want more sales on autopilot?

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Rebecca Wise to understand the relationship between social media marketing and sales funnels.

Rebecca is a fuss-free funnel expert who helps course creators, coaches and service providers to create customer journeys that take their potential clients from stranger to super fan.

Questions we've answered for you in this episode:

🧠 What is a sales funnel?

🧠 How do you build a sales funnel?

🧠 How can you automate the sales process in your business?

🧠 How do you map out your first sales funnel?

🧠 Where does social media marketing fit into the sales process?

🧠 Why is it beneficial to have people on your email list?

🧠 What steps should you take when building a funnel?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends so they can start building a sales funnel that sells whilst they sleep!

Follow Rebecca Wise on Instagram and visit her website to book your free funnel-mapping call.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 3: Maximise Your Visibility without Spending All Day on Social Media with Rebecca Hawkes

What do you do when you want to keep your business visible but don't want to dedicate all of your time to being on social media?

Short answer: YOU DIVERSIFY YOUR MARKETING STREAMS.

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Rebecca Hawkes about her top tips for keeping your business visible everyday but decreasing your social media time.

Rebecca Hawkes is a Vibrant Visibility Coach who helps entrepreneurs maximise their online presence without having to spend all day every day on social media. She also supports her clients & community in creating more self confidence so they can eliminate their visibility fears and attract more customers on autopilot.

Questions we've answered for you in this episode:

🧠 How do you overcome the fear of being visible online?

🧠 How can you be visible every day without using social media?

🧠 Why should you include offline marketing strategies too?

🧠 How many marketing streams should you use in your business?

🧠 How long should you implement a strategy for to know whether it works?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who want to maximise their visibility without spending everyday on social media.

Follow Rebecca on Instagram, listen to The Confidence Show podcast and read her blog post: 7 Ways to Be Visible Everyday without Being on Social Media.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here

Episode 2: The Pros & Cons of Changing Your Niche with Jade Foster-Jerrett

What on EARTH is niching and HOW do you do it?

What happens if you change your mind and want to focus somewhere else?!

In this episode of The Social Brain Podcast, Head Brain Frances Barrett chats with Jade Foster-Jerrett about how she changed niches within her businesses and how that impacted her social media marketing strategy.

Jade is a children's entertainer and Founder of The Party Marketeers where she helps people in the party industry go from party pooper to party pro on social media, so they can attract more bookings for their services.

Questions we've answered for you in this episode:

🧠 What does the term 'niche' mean?

🧠 What are some of the different ways you can niche down in business?

🧠 Do you have to have a niche when you first start your business?

🧠 What are the biggest positives that come from niching in business?

🧠 How can you make more sales when you niche down?

🧠 How does niching down make it easier to create content?

🧠 How does niching down help you become an expert?

🧠 What are the biggest challenges that come from niching in business?

🧠 Is changing your niche really worth the effort?

🧠 Do the pros outweigh the cons of changing your niche?

🧠 Can you still accept clients from outside of your new niche?

If you enjoyed this episode, please take a moment to rate + review us on iTunes and share it with your business friends who feel uncertain about how to niche in their business so they can decide what their best move is.

You can follow Jade on Instagram, listen to her podcast The Party Pod and visit her website here.

CONNECT WITH THE SOCIAL BRAIN

Follow The Social Brain on Instagram 📲

Maximise your time + learn how to create 8-12 weeks of content in a DAY 🤳🏼

Learn the 7 steps of creating a social media marketing strategy 📹

Grow your business + make more sales with the Sales Strategy Planner 📈

Find out more about self paced InstaBrains course 🧠

Get 8 weeks of content created FOR YOU in just 1 day! ✅

Read the full episode transcript here