The Social Complex

Celebrity culture has been around for a long time - from royals to movie stars, gossip magazines and red carpets have been filled with mystery and intrigue into the lives of those that society put on a pedestal.

But Bennifer walked so Alix Earle could run - thanks to new generations, evolved technology, and a rapidly shifting social environment, the celebrities of our modern world are changing.

In this episode, I'm joined by Affiliate Marketing Extraordinaire Andy Hohl, who managed Brand Partnerships and Sales with MagicLinks. His experience with talent agencies in LA to affiliate and influencer marketing in Miami gives Andy a unique view into how influencer marketing has been inspired by celebrity partnerships, as well as where the two differ.

He provides his perspective on the future of social media celebrities, and how this digital medium gives audiences an exclusive look into the lives of those admired by society. We explore celebrities-turned-influencer and influencers-turned-celebrity, and how these worlds continue to collide and shape the future of both industries - all fueled by social media.

To connect with Andy, click here. 

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.

Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton.

She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”

In this episode, we discuss what it means to be a super fan, how organizations can get more of them, and how social media has amplified the ability to foster communities of fans that are excited to share, promote and buy from your brand.

This episode is jam-packed with advice, stories, and perspectives to challenge the easy way of marketing and operating a business. Tune in to learn from Brittany here.

To connect with Brittany, click here. 

To get your copy of Creating Superfans, click here. 

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.

Are you familiar with the potato filter that captured the hearts of millions across the world? Well, the mastermind behind that and many of your other favorite Snapchat filters is here on the Social Complex Pod today to talk all about the wild world of AR - Phil Walton.

Phil Walton is Snap AR Creator Ambassador, whose work was featured on the Super Bowl, Saturday Night Live, Nickelodeon, Late Night Talk Shows, Viral Tweets, and Japanese Music Videos. His creations have been enjoyed around the world, with over 6.8 billion views. His distinctive style has become the favorite of Twitch streams, Zoom calls and social media content around the globe, with users spending 1,470 years of time using his Lenses in Snap Camera alone. He’s the author of two books, The Ultimate Guide to Snapchat and Creator’s Guide to Snap Inc,’s Lens Studio. Phil is also the owner of his own Social Augmented Reality development company, The Augury.

In this episode, we dive into the world of AR on social media, and how this creative outlet took Phil down a new career path, how creators of AR build a portfolio and monetize their creations. We discuss the state of copyright on creators in this growing space, as well as opportunities for how brands can elevate their customer experience with AR anytime, anywhere. 

To connect with Phil, click here. 

To see the iconic potato filter, click here.

To view the custom Snapchat filter from Phil for this episode (The Social Butterfly), click here.

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.

We are joined by all-star entrepreneur Bridgett Price to discuss the unsteady path of entrepreneurship, how to harness your unique gift and why mentorship matters. 

Bridgett Price is a Cleaning Guru and Co-Owner of Maideasy, a maid service company based in Phoenix, Arizona. She holds a Master of Management from the University of Phoenix, specializing in digital and traditional marketing, and made the pivot into Maid Easy after years in Corporate America. She is also the podcast co-host for Entrepreneurs in Progress, a show born out of bringing entrepreneurs together to share stories of triumph, failure, and lessons along the way. 

Our conversation gets into the power of learning and connecting with leaders on LinkedIn, how to cut through the sales bro clutter online, and navigate hustle culture messages to avoid burning yourself into the ground. Tune in now.

To connect with Bridgett, click here.

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.

If you're not using social media as a pillar of your recruitment strategy, you're missing out. Not only are your applicants online - they are looking for the opportunities your company is providing!

Here's what the data shows:

• 96% of job seekers use social media when conducting a job search (CareerArc)
• 49% of professionals follow companies on social media to stay aware of job opportunities (LinkedIn)
• 81% of jobseekers want to see job opportunities posted to Facebook (Link Humans)
• 78% of recruiters expect social media recruiting activities to increase (Jobvite)
• 46% of companies said social media recruiting investments are a focus in 2020 and beyond (Jobvite)
• Instagram recruiting more than doubled between 2017 and 2020 (Jobvite)
• Nearly 40 million people search for jobs on LinkedIn each week (LinkedIn)
• 71% of U.S. hiring decision-makers feel that looking at candidate's social media profiles is an effective way to screen applicants (Express)

Today, we're going to be discussing how to leverage the power of social media to take your recruitment efforts to the next level. We'll be chatting about the distinct difference between using social to keep great employees engaged while drawing the attention of key networks to open positions at your company. Take a listen now.

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.

Dr. Anna Lembke is a Professor in the Department of Psychiatry and Behavioral Sciences at Stanford University School of Medicine. She is Medical Director of Stanford Addiction Medicine, Program Director for the Stanford Addiction Medicine Fellowship, and Chief of the Stanford Addiction Medicine Dual Diagnosis Clinic. 

She is the author of the New York Times Best Selling book, “Dopamine Nation: Finding Balance in the Age of Indulgence” where she explores the problem of compulsive overconsumption, including digital products, and how to achieve balance in a dopamine-overloaded world. She also previously published “Drug Dealer, MD – How Doctors Were Duped, Patients Got Hooked, and Why It’s So Hard to Stop” which explored the impact and implication of prescribers contributing to the opioid epidemic (Zuger, 2018). 

Dr. Lembke appeared on the Netflix documentary “The Social Dilemma”, an unvarnished look at the impact of social media on our lives. Dr. Lembke has testified before Congress and consulted with governors and senators from Kentucky to Missouri to Nevada. She has been a featured guest on Fresh Air with Terry Gross, MSNBC with Chris Hayes, and numerous other media broadcasts. She continues to educate policymakers and the public about causes of and solutions for the problem of addiction.

In this episode, we explore the impact of dopamine on the addiction of social media. Dr. Lembke provides examples of how access to social media has opened up opportunities for negative behavioral side effects, how users can protect themselves to engage in social media wisely, and what precautions apps should take to lessen the risk of addiction among their users. Let’s get into it. 

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.

The cannabis industry is a nuanced one. With regulations that differ country by country, state by state, and even county by county, businesses bringing cannabis products to market are faced with uncertainty that changes by the day. But with legalization growing in popularity, more companies are opening up with the prospect of bringing their products to market.

What are the rules and regulations they need to know? How can influencers protect themselves when partnering with cannabinoid products? Is there a risk in posting about CBD? We're answering all these questions and more in today's episode.

Today we’re joined by attorney Amanda Conley, founder of Conley Law Firm in Oakland, CA. Amanda R. Conley is a co-founder of the International Cannabis Bar Association. She helps creative entrepreneurs across a variety of industries protect, leverage, and enforce their intellectual property. She specializes in helping clients navigate highly-regulated industries such as cannabis, hemp, dietary supplements, and emerging technologies. She also advises on advertising, marketing, website, and labeling compliance.

Amanda brought so much insightful information to this episode and shared tons of data on the reality of the industry along with predictions for what’s to come. Let’s get into it. 

To connect with Amanda, click here. 

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.

We're reviewing the top 3 social media stories circulating the news cycle for August 2022. These stories include:

• Facebook and Doordash partnering up to make Facebook Marketplace local deliveries accessible across the country.
• Facebook losing steam on its long-standing place in the US Apple Store Top 10 Apps.
• YouTube Shorts entering the short form video content race with the addition of watermarks on downloaded videos.

We're discussing each story, its impact on apps today, and what implications this will have on the future of social media. Let's get into it.

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.

Sarah Boland is the founder of the content app Life Lapse, a stop motion app that makes creating stop motion videos simple & easy. With more than 10,000 five-star reviews, it’s a must-have app for all creators.

Sarah is a serial entrepreneur, creating businesses to solve problems she runs into in her real life. This includes the business Famtography, which delivers prompts and tips to families that notoriously forget to get pictures of each other in a way that captures more memories and less unflattering angles. 

In this episode, we discuss the grind of entrepreneurship, mental health highs & lows, as well as how Sarah went on a social media break to give her time to recover, realign and recenter herself. There’s so much to discuss. Let’s get into it. 

To check out Life Lapse App Stop Motion, click here.

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.

Ready or not, the 2022 holiday season is coming up fast. Today we're discussing the buyer behavior experts are expecting to see this winter. With a recession looming, inflation rising and the last two holidays uprooted from the pandemic, buyers are shopping earlier for the holidays this year compared to previous years.

In this episode, Hillary will share some expert insights on what to expect for the holiday season and how brands can get ahead of the seasonal madness. We'll be exploring various timelines and tips for your organization to reach your customers where they're at and when they're there.

Plus, it's so dang hot outside. You can't blame us for wanting to bring on some snow dreams.

To connect with Hillary, click here. 

Read more about Digital HQ here.

For more episodes, go to SOCIALCOMPLEXPOD.COM

Produced by You Lucky Dog Productions.