The Social Focus

Wow! Can you believe it is almost 2022! We are so incredibly grateful to everyone who has been tuning into Instagram for Business - with The Social Focus!

Like you, we're managing our businesses, life, family and #allthethings and decided that we're going to take the month of December off to enjoy a well needed break and to enjoy the holiday season with our families and friends!

Thank you to everyone for your continued support of the podcast! We cannot wait to be back in January 2022 with more education and entertainment!

As we mentioned in this episode, if you'd like a chance to win FIVE MONTH ACCESS to our online course and community, Instagram for Business this is what you gotta do:

From now until December 31, 2021 - any ratings and reviews left on apple podcasts from you will be entered into a draw to WIN! Tell us what you think of the show and we hope to see YOU inside our community!

Happy Holidays! Thank you all for an incredible 2021. Bring on 2022!!

xoxo
Nat & Ang


Check us out on Instagram @thesocial.focus

@angela.s.doyon and @natcaronphoto

We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!) 

This site contains affiliate links to products. We may receive a commission for purchases made through these links. 

Now is your chance to join Instagram for Business - the online course and community in one that will help you scroll less and sell more your products and services on Instagram!

Take advantage of this amazing deal to join for $37 USD for your first month! OR... join us for six months for only $282 USD! This is the best pricing we have ever offered!

Click here for details!

Follow @thesocial.focus on Instagram for more tips for using Instagram for your business!

So you're getting your ideal audience to click on your content, but are they engaging? Have you given them any direction on how you would like them to engage with you? The point of using CTAs (Call To Action) is to get more people to engage with you and your content. Here are four ways to maximize the use of CTAs and increase your engagement on Instagram.

To start, take note of how you engage with other people’s content on Instagram. What type of CTAs do you engage with? If they work for you, they will most likely work for your audience as well. 

A Call To Action is a gentle reminder to your audience. We are all busy, distracted people so adding those extra words for your Call To Action will remind your audience to take ACTION. 

Some good CTAs are: 

“Save this for later” (*then add a reason why they should save it)

“Share with your audience”

“Click the link in bio”

On the flip side, we recommend avoiding asking an open ended or heavy question as a Call To Action (such as “what is your why?”). This will discourage engagement since it requires a longer response time. Make it easy for your audience to engage with you by using quick actionable CTAs.

CTAs are not  just for your feed post. Use them in stories, IG LIVE, and reels.

IG LIVEs are a great way to engage with your audience in a new way. Leading up to your LIVE, create a post and story with the details. It’s important you let your audience know what they will be getting. What information they will walk away with. Let them know you’ll be asking questions so submit questions via the questions sticker ahead of time. Another great way to engage prior to your IG LIVE is with the countdown sticker. Encourage your audience to turn on the notification so they can be reminded when you go LIVE.

Then, when you go LIVE recap why your audience is there and what they will be getting out of the conversation. To keep engagement high, remind them to drop questions in the question box and tap the heart to show some LOVE. Finally, before you wrap up, let your audience know you will be saving the replay to your feed so they can rewatch it and let you know what they think. All these actions show Instagram your audience is engaging with you and show your content to more people.

For reels, try adding a CTA as the last thing your audience sees before the reel ends. One idea is: “Click the caption for tip number three”. This gets them to stay with your content longer. Then give them another clear Call To Action in the caption so they know what to do next. Like “DM me for one more tip”.

If these four tips on “Maximizing Your CTAs” were helpful please leave a five star review! See what we did there:) 

Check us out on Instagram @thesocial.focus

@angela.s.doyon and @natcaronphoto

JOIN INSTAGRAM FOR BUSINESS NOW!

(the online course and community where you learn to scroll less and sell more!)

We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!) 

This site contains affiliate links to products. We may receive a commission for purchases made through these links. 

Today we’re answering one of the questions that was asked from one of our followers on Instagram. And the question was, “can you use Instagram stories to sell?” 

Do you have a question you'd like us to answer in an upcoming episode? Submit yours to [email protected] and include your Name, Instagram Handle and your Question! 

Check us out on Instagram @thesocial.focus  

@angela.s.doyon and @natcaronphoto  

JOIN INSTAGRAM FOR BUSINESS NOW!  

(the online course and community where you learn to scroll less and sell more!) 

We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!) 

This site contains affiliate links to products. We may receive a commission for purchases made through these links. 

In this episode, @natcaronphoto is on the mic solo and sharing how to give yourself permission. Reflecting on a conversation with an Instagram for Business client, Nat gives a real life example of how giving yourself permission to let go of “what you think” you should be doing, frees you up to do what you want to be doing. And giving yourself permission is how you’re going to love being on Instagram again.

Giving yourself permission for more, especially when it comes to creating content, means you can show up for yourself, your clients, and your family. When you are creating loads of content on a consistent basis that’s when burnout happens. Being proactive, and intentional, starts with giving yourself permission to: hire out, take a break, walk away from Instagram for a day or two, do what lights you up & outsource what doesn’t, and make things easier by creating systems.

Some simple strategies you can start to implement are outsourcing tasks that are taking up your time and energy. Some examples being a photographer for stock photos, VA, OBM, copywriter, or an assistant. Take a break from social media. Take two or three days away so you can come back refreshed and excited to engage. Make things easier on yourself by putting systems in place. Such as using an online platform to create better social media captions, using stock images, scheduling content, and creating saved replies in your Instagram DMs. Systems give you a sense of calm that you have things covered and will make your day easier.

Check out episode 83 with Jordan Gill from @systemssavedme The conversation opened up a whole thought process for @angela.s.doyon and @natcaronphoto and how they should be putting more systems in place. In fact, Ang & Nat batched out content for the entire summer, saving a ton of time and energy. 

What do you think? What systems can implement that would give you a sense of calm and focus?

Snap a pic while you're tuning in and tag us @thesocial.focus on Instagram and let us know what you think!

Check us out on Instagram @thesocial.focus

@angela.s.doyon and @natcaronphoto

JOIN INSTAGRAM FOR BUSINESS NOW!

(the online course and community where you learn to scroll less and sell more!)

We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)

This site contains affiliate links to products. We may receive a commission for purchases made through these links.

Today we’re answering one of the questions that was asked from one of our followers on Instagram, @theyellowlamb.  And the question was, “how do I have an employee work on my social media without allowing them to have full access to my Instagram account?” 

Do you have a question you'd like us to answer in an upcoming episode? Submit yours to [email protected] and include your Name, Instagram Handle and your Question! 

Check us out on Instagram @thesocial.focus  

@angela.s.doyon and @natcaronphoto  

JOIN INSTAGRAM FOR BUSINESS NOW!  

(the online course and community where you learn to scroll less and sell more!) 

We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!) 

This site contains affiliate links to products. We may receive a commission for purchases made through these links. 

How’s your energy? More importantly, how often are you checking in with your energy? Are you self-aware or are you ignoring warning signs that could be triggering lack of creativity, low motivation and low energy? Is it time for a break?

We’re chatting with Emily K. Thomas - girl mama, world traveler, Business Energetics Advisor (Aligned Energetics), lifestyle blogger, self-care activist, and owner and designer of Sundari Swim...to name a few!

Emily specialized in reading energy and one of the first things she dives into is taking inventory on how we’re feeling and what vibration we’re operating at. 

Some of the questions and things we discuss are her suggestions to stepping into our own originality (without competing, comparing and copying others), is social media a platform to be unique and why do many businesses try to emulate others instead of owning their truth?

Emily is also offering a discount for all listeners who send her a dm on Instagram to receive 30% off for a reading. Just mention Nat & Ang of The Social Focus!

To connect with Emily check her out on:

Instagram + www.emilykthomas.com

Check us out on Instagram @thesocial.focus  

@angela.s.doyon and @natcaronphoto  

JOIN INSTAGRAM FOR BUSINESS NOW!  

(the online course and community where you learn to scroll less and sell more!) 

We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!) 

This site contains affiliate links to products. We may receive a commission for purchases made through these links. 

Today we’re answering one of the questions that was asked from one of our followers on Instagram.  And the question was, “should I add text to my reels?” 

Do you have a question you'd like us to answer in an upcoming episode? Submit yours to [email protected] and include your Name, Instagram Handle and your Question! 

Check us out on Instagram @thesocial.focus  

@angela.s.doyon and @natcaronphoto  

JOIN INSTAGRAM FOR BUSINESS NOW!  

(the online course and community where you learn to scroll less and sell more!) 

We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!) 

This site contains affiliate links to products. We may receive a commission for purchases made through these links. 

Bells will be ringing! The most wonderful time of year is around the corner (OK OK... by the date of this episode we are still weeks and weeks away) but this is the crucial time to start planning in order to sell out your products and services during the busiest shopping season of the year.

From planning your posts, creating templates, updating your bio and crafting content pieces for your email newsletter, we chat about all of our favourite tips and suggestions to maximize our time and effort so that by the time the holidays are in full swing, we can sit back and relax over a cup of eggnog.

Love the episode? We'd love for you to leave us a rating and review on Apple Podcasts! Click HERE to leave your and we may just give you a shout out on an upcoming episode!


Check us out on Instagram @thesocial.focus  

@angela.s.doyon and @natcaronphoto  

JOIN INSTAGRAM FOR BUSINESS NOW!  

(the online course and community where you learn to scroll less and sell more!) 

We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!) 

This site contains affiliate links to products. We may receive a commission for purchases made through these links. 

Today we’re answering one of the questions that was asked from one of our followers on Instagram.  And the question was, “Why is the Music on my Reels Gone?” 

Do you have a question you'd like us to answer in an upcoming episode? Submit yours to [email protected] and include your Name, Instagram Handle and your Question! 

Check us out on Instagram @thesocial.focus  

@angela.s.doyon and @natcaronphoto  

JOIN INSTAGRAM FOR BUSINESS NOW!  

(the online course and community where you learn to scroll less and sell more!) 

We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!) 

This site contains affiliate links to products. We may receive a commission for purchases made through these links.