The Social In 10 Podcast

Drop us a message!

In this episode, Savanna Simmank, Marketing Specialist at Cisco, explores how marketers can transform raw data and analytics into narratives that actually influence behaviour, not just dashboards that get glanced at and forgotten.

Plus, we’re talking to Nikki Saltarius, Social Media Specialist at Giraffe Social, to get her thoughts on how marketing success is becoming more nonlinear as audiences engage across multiple platforms and formats.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

In this episode, Marisa Scullion, Head of Marketing at Angel Investment Network, explains how marketing can bridge the gap between founders and investors. We explore how storytelling, positioning, and brand visibility help both sides recognise the value in each other’s ideas and opportunities.

Plus, we also speak to Elena Nikiforova, Social Media Manager at Giraffe Social, to get her thoughts on why social media success is shifting from reach to conversation and community.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

In this episode, Rob Bartlett, Head of Marketing at YTL Developments, explains how to cut through overwhelming digital marketing metrics and focus on the KPIs that truly align with campaign objectives.

We explore the most common mismatch between campaign goals and reported metrics, and why many teams still measure everything instead of what matters. Rob shares how objective-led KPIs reshape a team’s understanding of the marketing funnel, customer journey, and commercial impact.

Plus, we’re also speaking to Phil Treagus-Evans, CEO at Giraffe Social, as he breaks down what human-first marketing actually means in practice. As audiences grow more sceptical, how can brands design experiences that feel considerate rather than extractive?

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

In this episode, Omer Nisar, Founder of Between Spaces, shares what it really takes to scale DTC brands beyond short-term wins. We explore how to balance cultural relevance and performance marketing, turning brand ideas into scalable revenue engines.

Omer reflects on lessons from building and scaling his own direct-to-consumer brands, and how full-funnel growth marketing has evolved as paid social moved from experimentation to a core acquisition channel. We also discuss how brands can look beyond ROAS and identify the real signals of long-term customer value and sustainable growth.

Plus, we’re also speaking to Holly Fairhall, Social Media Executive at Giraffe Social, to discuss why consistency beats virality when building a personal brand or company audience.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

In this episode, Emily Mitchell, Strategic Marketing Architect, explains why so many organisations struggle to move from channel-led activity to true integrated marketing strategy. We unpack the structural and behavioural blockers that keep teams stuck in silos.

Emily shares how to balance human-first marketing with short-term performance pressure, especially when acquisition metrics dominate decision-making. We also explore common disconnects between brand strategy, CRM execution, and full-funnel demand generation — and what it really takes to align them.

If you’re transforming a marketing operating model, Emily outlines the signals that show a team has genuinely shifted to customer-first thinking, not just adopted new language.

Plus, we’re speaking to Kane Lodge, CFO at Giraffe Social, to get his thoughts on the financial realities behind agency growth. Beyond revenue, we explore the importance of profit margins, utilisation rates, and cost control, and why these metrics matter more than many leaders realise.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

In this episode, Steve Wilcockson, Technical Product Marketing Manager at Quantexa, shares lessons from 30 years in enterprise tech marketing. We explore how to translate abstract, data-heavy technology into clear real-world value that resonates with buyers.

Steve reflects on how digital marketing and social media have evolved in B2B tech, and how they now co-exist with (and sometimes replace) traditional enterprise sales models.

Plus, we’re speaking to Lucy Torrance, Paid Media Manager at Giraffe Social, to get her thoughts on why having a clear point of view is essential in crowded digital spaces.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a range of other industry experts.

In this episode, James Story, Content Marketing Manager at Ten10 Group, shares how to market complex topics like agentic AI, intelligent automation, and enterprise tech without overwhelming your audience. We explore how to judge the right level of technical depth so content actually drives understanding, trust, and action.

James breaks down how to maintain a consistent B2B content narrative across SEO, LinkedIn, webinars, and sales enablement, and why coherence matters more than channel tactics when moving from awareness to lead generation. We also discuss what really drives successful B2B LinkedIn growth, beyond posting frequency or chasing trends.

Plus, we’re also speaking to Lizzie Linford, Paid Media Manager at Giraffe Social, to get her thoughts on why empathy-led content performs better long-term, and how marketers can intentionally build audience understanding into content planning and strategy from day one.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a range of other industry experts.

In this episode, we’re joined by Giles Tongue, Vice President of Marketing at Bango, to break down why subscription bundles outperform single-product offers for both acquisition and retention, and where brands most often get bundling wrong.

Giles explores how partnership-led growth reshapes the role of marketing, especially when distribution, ecosystems, and platforms matter as much as demand creation. We dig into what it really takes to define a new category like Super Bundling, from product clarity to narrative and commercial proof.

Plus, we’re also speaking to Brianna Norman from Giraffe Social to get her thoughts on personal branding for in-house marketers. Learn how to build a visible, credible point of view online—without crossing professional boundaries or clashing with your employer.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

In this episode, we’re joined by Sharon Gwati, Demand Generation Manager at Agilio Software, to explore how data storytelling can transform the way marketers design and optimise customer journeys. Drawing on insights from her BrightonSEO talk, Sharon explains how principles from hip hop, rhythm, and flow can help marketers rethink how owned data is structured and used.

We unpack the most common mistakes brands make with owned data, why dashboards alone don’t create clarity, and how narrative thinking leads to smoother, higher-converting SaaS customer journeys. Sharon also shares lessons from working with global brands and fast-moving SaaS teams, revealing how data can genuinely shape customer behaviour when used with intent.

Plus, we’re also speaking to Michelle Jay, Head of Social at Giraffe Social, to get her thoughts on why trust remains one of the most powerful (and hardest to measure) drivers of engagement, conversion, and long-term loyalty. We explore how marketers can build and protect trust in social-first, highly visible environments.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!

Drop us a message!

In this episode, we’re joined by Emma Gordon, Director at Bydand Strategic Communications, to explore how ambitious brands turn big ideas into clear, actionable communication strategies.

Emma shares how strong internal communications help teams stay aligned during growth and change, and what bringing colleagues along the journey unlocks for trust, culture, and reputation.

We also discuss how leaders are rethinking AI training, where it fits into day-to-day work, and how advisors decide where to focus first across growth marketing, reputation management, and strategy.

In the news segment, Phil Treagus-Evans, CEO at Giraffe Social, breaks down the rise of personal branding. Learn how marketers can support founders and employees to build credibility on platforms like LinkedIn and TikTok, without losing individuality or brand alignment.

Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

About Giraffe Social’s Social in 10 Podcast

Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.

Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.

Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!