Have you ever wondered how to figure out if your social media content is actually working? What are the metrics that you need to be paying attention to? Of those metrics, how do you even determine if your numbers are good or not?

In this episode, Marc Scott breaks down a few considerations for tracking your social media strategy including defining the difference between some of the key metrics, highlighting which metric he believes matters most and sharing some tips on how to grow that particular metric.

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* Thanks to "Uncle Roy" for production assistance!

* Thanks to Christy Harst for VO contributions!

* Thanks to Krysta Wallrauch for VO contributions!

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• Impressions and reach are two distinct metrics on social media. Reach refers to the total number of unique users exposed to content, while impressions represent the total number of times content is displayed.