The Social Network Show

The Social Network Show welcomes Rob Walch, Vice President of Podcaster Relations at Libsyn to the April 13, 2015 episode.

First, a request for our listeners. We would like to know a little more about you. Libsyn, the podcast hosting site where this show is hosted, provides a survey at the following link:  http://survey.libsyn.com/thesocialnetworkshow. Please help us out and take a minute to fill out this survey.

Rob Walch, the Vice President of Podcaster Relations at Libsyn explains what having a podcast does that other forms of communication do not provide. Podcasting can be everything from a hobby to a marketing tool for a business. There are 400 million blogs and only 200,000 active podcasts. Rob explains the advantage of having a podcast as an adjunct to your business, for example as a marketing tool. He also shares a few hints on how to grow your audience and the traits of successful podcasters.

Rob Walch is the Vice President of Podcaster Relations at Libsyn.  Prior to joining Libsyn in 2007, he was President and founder of podCast411, Inc. Rob is also the co-author of the book, Tricks of the Podcasting Masters and was the editors pick as a Top 10 Reference Book for 2006 by Amazon.com. Rob has been listed as the 5th most influential person in podcasting according to the book, Podcasting for Dummies. He has consulted on podcasting for Senator Edwards, Governor Bill Richardson and the Sacramento Kings/Monarchs to name a few. He was also a monthly columnist for Blogger and Podcaster Magazine, the first print magazine covering this new media space. Rob was also Chair of the Education and Outreach Committee for the Association of Downloadable Media.

Rob started podcasting in 2004 and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC's Kudlow and Company) and Leo Laporte (TechTV, G4TV). Additionally, Rob is the host of Today in iOS (iPhone) Podcast-the first and largest podcast about the iPhone www.todayinios.com

Since 2004, Rob has presented at over 100 events on the subject of podcasting and New Media and these events include, the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, New Media Expo, and Blogworld Expo. He is also a regular guest Lecturer at the University of Kansas School of Journalism.

In 2004, Rob received his MBA from the University of Connecticut. He also has an Engineering degree from the University of Dayton.

You can reach Rob at [email protected]

The Social Network Show welcomes our Co-host, Naibe Reynoso to another episode of The Naibe Reynoso Series. Her guest for this episode is Jose Marquez, CEO and President of Latinos in Information Sciences and Technology Association (LISTA).

Jose Marquez, a 25 year veteran of the telecommunications industry shares with us the mission of LISTA and what is has done for Latinos working in the tech industry. In this episode, you will hear about how Jose got his start in technology and his advice for others who want to work in this field; LISTA's stand on net neutrality; the Emerging Tech Leaders Summit; and the growth of Latinas in technology.

Jose A. Marquez-Leon is the National President, CEO, and Founder of Latinos in Information Sciences and Technology Association (LISTA). In this role he serves as lead advocate on state and federal issues related to the role of Latinos in the technology sector. He is also charged with coordinating organization-wide strategic planning for LISTA initiatives and is executive director of 15 LISTA TechLatino Councils nationwide.Since LISTA’s inception the organization has developed programs to take our community from the “schoolroom to the boardroom.” These programs are designed to introduce technology into classrooms, encourage information technology and science professions among young adults, facilitate technology-related professional development through certification training and job-matching programs, leverage online communications for continued collaboration, and recognize Latinos within the IT industry that are making a difference.

Given his leadership in the Latino community, Jose Marquez-Leon has received several achievement awards including Politics 360 GameChangers Award, Hispanic Trends Magazine Technology Trendsetter 2007, CCG Hispanic Engineer Magazines 100 Most Influential Hispanics in Technology and Business 2006-2014, USHCC East Coast Chamber of the Year Award representing Region 5, NYSCHCC Chamber of the Year Award 2005, Greater NY Chamber of Commerce of the Year 2005, National Hispanic Achievers Award 2004, New York State Federation of Hispanic Chambers of Commerce Member of the Year 2004, Greater NY Chamber of Commerce Advocate ofthe Year 2003, among others. In 2008 Mr. Marquez was appointed to the by President Barack Obama to serve on FCC Committee on Digital and Media Inclusion.

Before founding LISTA in 2004, Jose was Chief Architect and founder of Hispanics in Information Technology and Telecommunications (HITT) where he brought to light the lack of Latino presence in the United States IT and Telecom workforce. Prior to his role in establishing LISTA and HITT, he served as Senior Vice President of Strategic Channels for Mi8 Corporation and President of JAM III Communications Group– an ebusiness solution consulting firm assisting companies with their web strategies, security, and wireless communications.

A 25 year veteran of the telecommunications industry Jose Marquez has held various senior positions from implementation and sales engineering to channel development and internet policy, at companies such as Sprint, MCI, AT&T, Global Crossing and Mi8.

Jose graduated with an engineering degree from Rutgers University as 1981.

Naibe Reynoso

Multiple-Emmy Award winning Journalist Naibe Reynoso’'s  background includes investigative reporting, TV production and entertainment reporting.

A graduate of UCLA with a Bachelor of Arts Degree in Sociology with an emphasis on Psychology, Reynoso began her TV career at Warner Bros. where, for 2 years, she worked as a production assistant  for various sitcoms including "The Drew Carey Show." During her stint there, she was featured with the whole production staff on an episode of the Oprah Show.

In 1994, Reynoso began hosting and producing her own Children's Educational Television Show "Chiquitran" for Los Angeles' KWHY Channel 22. In 1996 , she was awarded the National Association of Broadcasters  Service to Children Certificate of Appreciation Award.

By 1997 Naibe transitioned into the position of KWHY TV'’s Entertaiment Anchor/Reporter where she interviewed high-profile celebrities, attended press junkets, awards shows and anchored a nightly entertainment segment.

In 2000 Naibe became part of a start-up team for 24-hour Spanish language cable TV station "Más Arizona" in Phoenix, AZ. While there, she created and hosted two weekly entertainment/talk shows, Más Exitos and Café ñ. Naibe went on to win a Best Talent Emmy for her work on "Más Exitos."

Naibe moved to Denver in 2002 to accept the position of Reporter/Fill-In Anchor on KWGN TV’s WB News. In Denver she covered the Kobe Bryant Scandal, Denver Crime, and Breaking News stories. She remained there until late 2003 when she was asked to audition for the position of co-host on ABC TV’s The View. The audition took place live on October 9 & 10, 2003.

In March 2004, Naibe joined Radiovisa’ Corporation, a 24-hour Spanish Talk Radio Network as co-host and news anchor for their morning radio show, as well as having her own weekly Entertainment Talk Show called "Con Nabie" where she would interview celebrities in intimate, no-holds-barred conversations. The show aired on Los Angeles radio station 830 AM KMXE and was syndicated nationwide.

She also began co-hosting "Al Filo de la Noticia" for KWHY-Channel 22 in 2006. In 2007 she moved on to work as a Freelance journalist for KTLA and Univision.

She also, filled-in as Los Angeles correspondent for Univision's National Entertainment sow "Primer Impacto," interviewing the Latin industry's biggest celebrities including Joan Sebastian and Ana Barbara.

She was a Reelz Channel Host and Correspondent from 2006-20011, where she had her own popular and highly rated weekly show "Twilight Weekly Spotlight".

Since 2009, she has also  had her own movie review segment for Miami's Caracol Radio 1260am called "Vamos al Cine con Naibe  Reynoso." In her segment she talks about movie hits and misses as well as analyzes the latest in Hollywood news.

She also, filled-in as Los Angeles correspondent for Univision's National Entertainment sow "Primer Impacto," interviewieng the biggest celebrities in Spanish language market including Joan Sebastian and Ana Barbara.

Naibe Reynoso is now a freelance correspondent for various Los Angeles outlets including Fox News Latino and CNN Español where her main duties are covering Lifestyle and Entertainment but also jumps in to do News when required.  

Recently, Naibe produced and hosted CNN Español's Golden Globes and Oscar Specials for this years 2012 ceremony. You can also read up on her exciting adventures  on her popular blog "Naibe Roams L.A."

The Social Network Show presents another episode of "The Anything Digital Series", with Co-host, Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation. Toby Trevarthen, CEO and Founder of Spatial Shift is the guest today.

The average American spends close to two hours a day in their cars commuting to and from work. Car and technology companies will want to take advantage of this captive audience. Toby Trevarthen, CEO and Founder of Spatial Shift shares with us all the services that can be offered in a "connected car". In this episode you will hear what Toby expects the connected car will offer in the near future, including everything from ordering food from a restaurant to receiving a shopping list from your refrigerator. And, you don't want to miss his comments about the "driverless" car.

Tobin Trevarthen is the CEO/Founder of Spatial Shift, a strategic business development company that excels in helping organizations to “rethink next”. Tobin is currently working with Sparkpr to co-create and productize the innovative Conversational Whitespace methodology.

Spatial Shift provides innovative solutions for a client portfolio spanning content marketing, narrative development, programmatic advertising as well as emerging connected mediums. Mr. Trevarthen also extends his innovative expertise at THE FACTORY – a SF based immersion firm, working with Fortune 100 clients to rapid prototype new product and business model outcomes.

Prior to the launch of Spatial Shift, Mr. Trevarthen held a series of executive management positions at multiple Silicon Valley start-ups – Everloop, Anchor Intelligence and AllAdvantage. He was responsible for general management, business development and innovating new products and business model schemes.

Mr. Trevarthen also has a rich corporate background, where he led sales and business development teams selling over $1B in digital advertising. His most recent role as VP Monetization at Harman, led to an industry first interactive advertising program for the connected car space. Prior to Harman, Mr. Trevarthen spent 20+ years in management roles at AOL and Time Warner, Meredith and Gannett Corporations.

The Social Network Show welcomes Michael Theodore, Co-host of "The Anything Digital Series" to another episode of this series on March 26, 2015.

SPAM, no not the food, email SPAM. It has been around a long time and the first recorded piece of Spam was in 1978. There is a lot more of it now and it has grown in danger. Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and co-host of this series talks about the problem with spam including how it has become dangerous; how to get it out of your email without getting a virus or malware; who is making money off spam; do spam filters work; do people make money off of spam; why do the spam emails sound so ridiculous and who falls for them; and what is on the horizon.

For more information on scams, check out this Microsoft research article Why do Nigerian Scammers Say They are from Nigeria?.

Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little’s Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and is responsible for the Digital Media Sales Certification program and professional development workshops.

The Social Network Show welcomes the National Crime Prevention Council Series with Co-host Michelle Boykins, Senior Director of Communications and her guest, Joye Frost, Director of the Office for Victims of Crime (OVC).

Many people who are victims of crime do not know where to turn for help. Director Frost answers this and a lot more in this episode including, information about the  National Crime Victims Rights Week (April 19-25); how to access resources for victims; how the general public can learn more about this topic; how the office addresses the inaccurate portrayal of crime and victims in the movies, television and other media; and current projects OVC is working on.

To learn more about the Office for Victims of Crime, visit the website OVC.gov and crimevictims.gov.

Joye E. Frost, Director of the Office for Victims of Crime (OVC), Office of Justice Programs U.S. Department of Justice

President Obama appointed Joye E. Frost as the Director of the Office for Victims of Crime (OVC) on June 14, 2013. During her previous tenure as OVC’s Acting Director and Principal Deputy Director, she launched the Vision 21: Transforming Victim Services initiative to expand the reach and impact of the victim assistance field. She forged closer ties with State Victims of Crime Act administrators and championed the integration of innovation with research in OVC’s efforts to build capacity in the field. She fostered a groundbreaking partnership between OVC and the Department of Defense to strengthen support to military victims of sexual assault, and greatly expanded OVC’s work to assist victims in Indian Country. She was instrumental in the development of OVC’s Sexual Assault Nurse Examiner and Sexual Assault Response Team Training and Technical Assistance initiatives and spearheaded a number of OVC projects to identify and serve victims of crime with disabilities. She also implemented and oversees a discretionary grant program to fund comprehensive services to victims of human trafficking.

Ms. Frost began her career as a Child Protective Services caseworker in South Texas and worked in the victim assistance, healthcare, and disability advocacy fields for more than 35 years in the United States and Europe. During this time she spent several years working at both the community and headquarters level for the Department of Army.

Ms. Frost earned a Bachelor of Arts in Anthropology from the University of Texas at Austin and a Master of Health Services Management from the University of Mary Hardin-Baylor. She is a member of Phi Beta Kappa.

The Social Network Show welcomes Dorie Clark, Branding Expert, Author, Marketing Strategy Consultant and Adjunct Professor to the March 23, 2015 episode.

As everyone knows, there is an enormous number of blogs, podcasts and websites on the internet. So, how can you stand out on the web as an expert in your field? How do you get a following for your breakthrough ideas?  Dorie answers these questions in this episode and in more detail in her new book, Stand Out.  Dorie interviewed 50 thought leaders in different fields for their success secrets and in this episode you will hear about how to develop your breakthrough ideas, how to promote your ideas and finally how to get a following.

Dorie Clark, is a branding expert, an author, a marketing strategy consultant, an adjunct professor, and a former presidential campaign spokeswoman. She is a contributor to the Harvard Business Review and Forbes, and is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013). Her clients include Google, Fidelity, Microsoft, Yale University, Morgan Stanley and the World Bank. Dorie is an Adjunct Professor of Business Administration at Duke University's Fuqua School of Business and has taught at the University of North Carolina's Kenan-Flagler School of Business and HEC-Paris. She has also guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University's Graduate School of Business, and the University of Pennsylvania Wharton School. Dorie has also been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking and she has appeared in the media including NPR, BBC and MSNBC.

Learn more about Dorie at her website 

The Social Network Show welcomes the National Crime Prevention Council Series with Co-host Michelle Boykins, Senior Director of Communications and her guest, Tom Wilson from the Police Executive Research Forum.

Tom Wilson tells us about the  Police Executive Research Forum (PERF) which is an independent research organization that focuses on critical issues in policing with the goal of improving police deliverance. With the increasing concern about cyber crime, agencies like PERF are needed to help law enforcement fight it. In this episode, you will hear about what PERF is accomplishing regarding this issue including the development of a cyber center for law enforcement; how police agencies around the country are dealing with the increasing incidence of cyber crime; who is behind cyber crime; and where to go for preventive tips or if you are a victim of cyber crime.

Mr. Wilson recommends looking at the following websites: StaySafeOnline and Internet Crime Complaint Center.

Tom Wilson joined PERF in February 2013 and serves as Deputy Director of the Management Services Division. Previously, Mr. Wilson served for almost 24 years with the Anne Arundel County, MD Police Deparment, retiring as a Major. As Major, Mr. Wilson served in command of both the Patrol Services and Administrative Services Bureaus. His prior commands included the Anne Arundel County Police Department's four district police stations; the community relations division; the county 911 center (PSAP); homeland security and intelligence; departmental technology and integration; development and oversight of the departmental budget; strategic planning; the training academy; police personnel; accreditation; the crime lab; evidence collection; departmental fleet; and the county animal control section.

As Captain, Mr. Wilson was appointed to serve almost three years as the Anne Arundel County Director of Emergency Management. His responsibilities included: developing and maintaining a comprehensive emergency management program for all hazards, design of the county's Emergency Operations Plan, compliance with the national Incident Management System, implementation of the Incident Command System into all aspects of county government, and oversight of federal and state homeland security funding.

Throughout his career, Mr. Wilson has served in almost all aspects of policing, including patrol, training, narcotics and major investigations. He has received extensive training in a variety of law enforcement, crisis management and emergency management matters.

Mr. Wilson holds a Master of Science in Administration and a Bachelor's Degree in Criminal Justice.

Learn more about Tom at PERF

The Social Network Show welcomes Dr. John Gavazzi to the March 16, 2015 episode.

If you are a healthcare professional or a professional in any other field, one thing you have to pay attention to is your online reputation. Something to remember, there is no difference in your professional and your personal online presence and patients, clients and customers can find you.

Dr. Gavazzi, a clinical psychologist and named Ethics Educator of the Year by the Pennsylvania Psychological Association in 2013, talks about the issues to consider when building an online presence. In this episode you will hear about what ethical issues to consider; the importance of setting boundaries; what is included in informed consent; the limitations of technology; what constitutes a violation of privacy; and what are the advantages of being online for professionals.

Dr. John Gavazzi has been licensed as psychologist in Pennsylvania since 1990.  He is Board Certified in Clinical Psychology through the American Board of Professional Psychology.  He practices psychology in central Pennsylvania.  Dr. Gavazzi consults with the State Board of Psychology, the Bureau of Disability Determination, and the Department of the Navy.  He also practices psychotherapy, focusing on the treatment of depression and anxiety.

Dr. Gavazzi has been involved in ethics education for the past 20 years.  Dr. Gavazzi has presented on ethics as it applies to the practice of psychology, ethical decision-making, ethics and social media, ethics and law, ethics and risk management, and positive ethics.  He created the Ethics and Psychology website, which highlights the intersection among ethics, morality, psychology, and health care in Pennsylvania, across the country, and around the world. Individuals reading and using the content of this site reside around the globe.  The website houses podcasts, audio files, video, articles, vignettes, and PowerPoint slides to help psychologists understand ethics, law, risk management and morality as these apply to the practice of psychology. His podcasts on ethics are approved by the American Psychological Association for professional development credit.

In 2014, the American Psychological Association named Dr. Gavazzi Ethics Educator of the Year for his work in ethics education.  In 2012, the Pennsylvania Psychological Association awarded Dr. Gavazzi as Ethics Educator of the Year and he won the Karl F. Heiser APA Presidential Award for Advocacy. He is also a past president of the Pennsylvania Psychological Association.

Learn more at Dr. Gavazzi's website

The Social Network Show welcomes Dr. Jennifer Cox to the March 10, 2015 episode.

Do you have a website or blog that you have to post to regularly? Are you expected to do a lot of online writing for your job but have no formal training on how to do this? If the answer is yes, this is an important show to listen to. Dr. Jennifer Cox, who teaches journalism and public relations at Salisbury University shares the vital points that we need to know for online writing. For example, did you know that it is important to put the most important points at the top of the article and least important at the bottom? In this show you will hear about what should be written in the first sentence; the importance of concise writing; the rules of feature writing; what we need to know about the State laws regarding collecting data; and very importantly, the rules of ethics for journalists.

To learn more about the code of ethics for journalists, Dr. Cox suggests looking at The Society of Professional Journalists.

Jennifer Brannock Cox earned a B.A. from Appalachian State University as a double major in Journalism and Public Relations. She also acquired an M.A. from the University of Alabama in Community Journalism, and a Ph.D. from the University of Florida in Mass Communication. Her specialties include New Media/Online Journalism, Newsroom Culture, and Social Media. Cox spent several years as a reporter in newsrooms throughout Florida where she gained experience covering multiple beats for print and online publications. She now teaches journalism and public relations classes at Salisbury University, where she incorporates new and social media techniques alongside traditional newswriting exercises.

The Social Network Show welcomes Dr. Simon Gottschalk to the March 9, 2015 episode.

Have you ever answered an email to later find out that you had misinterpreted it? Have you been embarrassed by a response to an email? Dr. Simon Gottschalk, professor of Sociology at the University of Nevada, Las Vegas researches how people interact over electronic communication, particularly email. Dr. Gottschalk informs us that the average American worker spends 23% of the workday dealing with emails. Listening to this show you will learn why it is so easy to miscommunicate and misinterpret an email; how ambiguous emails are often negatively interpreted; the mediums of communication that are lost when we email versus communicating face to face; and advise on how should we compensate for the loss of the communication mediums.

Simon Gottschalk is professor of Sociology at the University of Nevada, Las Vegas and Associate at the Paris-based International Research Center on Hypermodern Individuals and Societies. Combining critical symbolic interaction theory and qualitative research methods, his interests revolve around understanding the society-psyche link in phenomena as varied as youth cultures, the mass media, mental disorders, terrorism, and interactions in virtual, urban, and natural spaces. His current research projects include the social psychology of computer-mediated communication, ecopsychology, mobility studies, and sensory social science. His articles, which are on a wide variety of topics, including Terrorism, Mass Media, Virtual Relations, Qualitative Research, Critical Theory, Sensory Sociology, and Hypermodernism, have been published in peer-reviewed journals such as Symbolic Interaction, Qualitative Sociology, the Journal of Contemporary Ethnography, the Journal of Consumer Culture, Studies in Symbolic Interaction, Space and Culture, Qualitative Inquiry, and others. He also has published book chapters in Inside Social Life: Readings in Social Psychology and Microsociology, Food for Thought, Social Science and Fiction, Drugs and Popular Culture, Pathology and the Postmodern. From 1996 through 2000, he directed the interdisciplinary cultural studies program at UNLV.  After serving as editor of the journal Symbolic Interaction, he was voted president of the Society for the Study of Symbolic Interaction in 2011.