The Social Network Show

The Social Network Show welcomes the second episode of The +SocialGood Series with Co-host, Aaron Sherinian, Chief Communications and Marketing Officer for the UN Foundation. Aaron brings guests, Corrie Frasier, Founder of Uncommon, Inc. and Noa Gafni, co-Managing Director of Global Tolerance.

Mr. Sherinian brings on two inspiring guests to this episode to talk about the worldwide digital connected and value driven generations that are making a difference. Corrie Frasier, who has helped manage the +SocialGood community since its conception discusses how social media is removing barriers and creating worldwide alliances that result in collaboration on crucial issues. Listen to the show to hear about how and where this is being done. If you are interested in getting involved, Corrie suggests that you join the +SocialGood community and Global Citizen.

Noa Gafni, who has worked across five continents on the globalization of information discusses a report that was released by her company. Noa shares with us the results of "The Values Revolution" report and how people increasingly want values integrated in their lifestyle choices. Listen to hear more about this interesting report.

Corrie is the founder of Uncommon, Inc., a consultancy dedicated to helping NGOs, non-profits, and socially-minded clients to develop transformative engagement programs, and bring them to life on the ground.

Prior to starting Uncommon, Corrie served as the communications innovation lead for The Bill & Melinda Gates Foundation. She has designed high-level public engagement programs with partners including TED, Sundance, and the World Economic Forum’s Young Global Leaders, and launched the team’s venture fund for early-stage innovations in partnership with the Cannes Lions International Festival of Creativity. Before joining the foundation, Corrie developed and launched new programs for Fortune 500 corporations, non-profits, and start-ups alike.

​Noa Gafni is co-Managing Director of Global Tolerance, a social change consultancy that has worked with Westpac, TED and the Dalai Lama.Noa began her career as an entrepreneur, founding a social network for women in 2005. She then joined the founding digital team at Hearst Magazines as Head of Social Media. Noa then spent several years as an independent digital strategist with a client roster that included Real Madrid, Xiaomi and Lloyd's of London.During her MBA at London Business School, Noa became deeply interested in social enterprise as a driver for change. After completing her MBA, Noa joined the World Economic Forum as a Global Leadership Fellow and the Head of Communications for the Global Shapers Community, which brings exceptional young people together to impact their local communities and shape the global agenda.

Noa has spoken on issues of social impact at the World Economic Forum, Financial Times Future of Sustainability Summit and Harvard Social Enterprise Conference. She is a UN Foundation Plus Social Good Connector, a WEF Global Shaper and a Cambridge University Fellow of Social Innovation.

The Social Network Show welcomes back Yumi Wilson, Manager, Corporate Communications at LinkedIn and Associate Professor of Journalism at San Francisco State University for another episode of "The Yumi Wilson Series".

Yumi Wilson returns to the show to give us another lesson on using LinkedIn. So many of us use LinkedIn but do not take advantage of all they have to offer. In this episode, you will learn about the publishing platform on LinkedIn; personal status updates; "people you may know" section on your home page; sending a message to someone you share a group or network with; and, the "Do's and Dont's" on Linkedin.

Yumi Wilson is the Manager of Corporate Communications at LinkedIn, the former Community Manager for LinkedIn for Journalists and Friends of LinkedIn, an Associate Professor of Journalism at San Francisco State University and the Board President of Exceptional Women in Publishing

As the manager in Corporate Communications, she trains journalists to leverage LinkedIn for research, reporting and sourcing and moderate the LinkedIn for Journalists group, which has grown from 16,000 one year ago to nearly 52,000+ members. She is uniquely positioned to do this job because she has experience as a general assignment reporter, op-ed writer and deputy readers' representative. She has also worked as a blogger and curator at several publications and is very familiar working on various content management systems.

In addition, she is devising and leading a training program for Corporate Communications teams and public relations professionals around the world on how they can leverage LinkedIn to enhance their company's brand and professional identity. Her career began many years ago in Los Angeles, where she was hired as a news woman by the Associated Press right after graduating from USC in 1990. She eventually left Los Angeles and headed up to the Bay Area, where she worked as a reporter and editor for the San Francisco Chronicle for 11 years before becoming a tenure-track professor at San Francisco State. She received tenure in 2011.

The Social Network Show welcomes back Nina Burleigh to the March 2, 2015 episode.

Nina Burleigh recently hired as the National Political Correspondent at Newsweek, an award-winning investigative journalist and author of five books, tells us about two recent articles that she has featured in Newsweek. The first article is about the trial of Ross Ulbricht who started the website, Silk Road, a website often referred to as the "Amazon of Drugs". This website on the Dark Web, connected customers with narcotics vendors and was taken down by the FBI:  The Rise and Fall of Silk Road, the Dark Web's Amazon. The second article is about the domestic violence, gender bias, and sexual harassment in Silicon Valley: What Silicon Valley Thinks of Women. Nina gives us a brief summary and comments on both of these incredibly interesting stories.

Nina Burleigh is an award-winning investigative journalist and the author of five books. Her last book, The Fatal Gift of Beauty, was a New York Times bestseller. In the last several years, she has covered a wide array of subjects, from American politics to the Arab Spring. She is National Politics Correspondent at Newsweek and has written for numerous publications including Rolling Stone, Businessweek, The New Yorker, Time, New York and The New York Times. She has appeared on Good Morning America, Nightline, The Today Show, 48 Hours, MSNBC, CNN and C-Span, on NPR and numerous radio programs.

Nina was born and educated in the Midwest, has traveled extensively in the Middle East and lived in Italy and France. She covered the Clinton White House for Time and reported and wrote human interest stories at People Magazine from New York.

She is a an adjunct professor at Columbia Graduate School of Journalism and has lectured around the United States, in Italy, and in Mexico. Her book, Mirage, published in 2008 by Harper Collins, was selected by The New York Times as an editors' choice and won the Society of Women Educators' Award in 2008.

The Social Network Show welcomes a new series to our show, "+SocialGood Series" with Guest and Co-host, Aaron Sherinian, Chief Communications and Marketing Officer for the UN Foundation.

If you are interested in learning about the positive things that are happening in the world, this is a good episode to listen to. Aaron Sherinian shares how the UN Foundation and other partners helped start +SocialGood; their goal; their partners; how people and technology can work together for social change around the world's most pressing problems; and what we can expect in future episodes of this series.To learn more about +SocialGood, you can visit their website, and connect with them on Twitter (#SocialGood) and Facebook.

Aaron Sherinian serves as the Chief Communications and Marketing Officer for the UN Foundation. He leads the Foundation’s public relations efforts, media relationships, strategic outreach, and online presence.

Before joining the UN Foundation, Aaron Sherinian served as Managing Director of Public Affairs for the Millennium Challenge Corporation, a U.S. government development assistance agency administering poverty reduction grants totaling over $7 billion in 40 partner countries. In this capacity, he oversaw the agency’s strategic communications portfolio, media relationships, and public relations agenda.

His professional background includes a decade of service as a Foreign Service Officer for the U.S. Department of State. Before returning to Washington, he was Press Attaché at the U.S. Embassy in Quito, Ecuador, where he was responsible for Embassy relations with media outlets and acted as the Ambassador’s communications advisor.

His diplomatic experience includes a tour as Deputy Political and Economic Chief at the U.S. Embassy in Yerevan, Armenia, where he managed programmatic coordination and outreach for the U.S. government’s annual assistance budget of $90 million.

He served in the Political and Consular Sections of the U.S. Embassy in Costa Rica and in the Office of Policy Planning under two Assistant Secretaries of State for the Western Hemisphere. His experience also includes service at U.S. Missions in Colombia and the Holy See (Vatican).

Before joining the Department of State, Mr. Sherinian worked at the Washington International Trade Association (WITA). He also held positions as a marketing consultant for the Italian distributors for Apple Computer and as a freelance interpreter and writer in Italy.  He is a member of the Public Relations Society of America (PRSA) and the National Association of Government Communicators (NAGC).

Mr. Sherinian holds degrees from the Johns Hopkins University (School of Advanced International Studies – SAIS) and Brigham Young University. In addition to Spanish, he speaks Italian, Armenian, and French.

The Social Network Show welcomes the Co-host of The Anything Digital Series, Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and his guest, Rob "Spider" Graham to the February 21, 2015 episode.

Rob "Spider" Graham, Founder and CEO of Trainingcraft LLC and co-author of Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power, talks about the reality of digital marketing strategies in today's world. Rob starts out explaining the difference between digital and traditional marketing, the struggle with building an audience given the number of marketing channels there are; how social media has leveled the playing field; advantages and disadvantages of email marketing; and the top three things that small marketing companies need to do.

Rob ‘Spider’ Graham is a 20 year veteran of the digital media buying, selling and production industries and is currently the CEO of Trainingcraft, LLC, a company providing digital advertising strategies, marketing and sales consulting and training solutions to publishers and advertisers. They provide industry leading training specifically for publisher sales teams through their CertifiedSalesTraining.com site and have just recently rolled out a training and education community for digital marketers and advertisers at spidergraham.com.

Spider is an expert on many areas of digital advertising and marketing including interactive marketing, digital media sales, audience targeting and programmatic media selling and buying.

Rob has over 20 years of experience designing and creating digital advertising and marketing materials-education and training products; he has spent 18 years as an adjunct University professor teaching over 100 digital media development, online marketing, media buying and ecommerce business courses at the University of Massachusetts, Harvard University and Emerson College; Rob has over 12 years online course development; he has been a speaker at over 100 different digital marketing conferences and venues ; he is experienced in Rich Media advertising and audience targeting; he is the Author of Advertising Interactively, Fishing From A Barrel, Going Native and Co-author of Taking Down Goliath. He has over 8 years as a monthly columnist for ClickZ.com covering Streaming and Rich Media technologies, Behavioral Targeting strategies and technologies and targeted media buying; and Rob is presently a columnist for BizJournals.com covering online business and digital marketing best practices for small businesses.

The Social Network Show welcomes Michael Theodore, Co-host of The Anything Digital Series to the kickoff of this new series on February 19, 2015.

Have you ever wondered about the ads you see on websites? Why are there so many? Who makes the decision about what to show you? Are the advertisers spying on us? Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation answers these questions and shares some fascinating information about advertising on the internet.

Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little’s Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and is responsible for the Digital Media Sales Certification program and professional development workshops.

The Social Network Show welcomes the National Crime Prevention Council Series with Co-host Michelle Boykins, Senior Director of Communications and her guest, Wendy Melillo to the February 16, 2015 episode.

Have you ever noticed at the end of a Public Service Announcement, the announcer says, "A message from the Ad Council"? Have you ever wondered who the Ad Council is and their purpose? Wendy Melillo, Associate Professor of Public Communication, Pulitzer Prize nominated reporter, and author of How McGruff and the Crying Indian Changed America tells us who the Ad Council is, what agencies and corporations create the ads and how McGruff The Crime Dog, Smokey Bear and Keep America Beautiful became embedded in American society. Hear Wendy talk about how these campaigns changed our society and the challenges faced in doing campaigns in today's digital age.

Wendy Melillo is an Associate Professor of Public Communication at American University. She teaches in the School of Communication's Strategic Communication division. Her research is focused on public service advertising. Melillo was a reporter for The Washington Post, earning a Pulitzer Prize nomination and an award from the White House Correspondents' Association for her coverage of the United Way scandal. She spent nearly a decade covering political advertising and strategic communication planning for the business publication Adweek before joining SOC.

Her first book was recently published, How McGruff and the Crying Indian Changed America. The book discusses the compelling - and sometimes controversial - story of the Ad Council and the campaigns that have become part of the nation’s collective memory.

The Social Network Show welcomes the National Crime Prevention Council Series with Co-host Michelle Boykins, Senior Director of Communications and her guest, Stephen Parker to the February 12, 2015 episode.

Stephen Parker, a retired Sergeant from the Des Moines County Sheriff's Department and costume portrayer and voice of the well known, McGruff the Crime Dog, tells some wonderful stories about portraying McGruff at schools, parades, and other events including ringing the closing bell at Nasdaq. Mr. Parker tells us why we all need to be involved with crime prevention and McGruff makes a short appearance on the show to give us some important safety tips.

Stephen Parker became a voice of McGruff in 2006 after a nationwide contest. Since then he has voiced the iconic character in a number of public service advertising spots for the National Crime Prevention Council. Steve retired a few years ago from his full-time job with the at Des Moines County Sheriff's Department where he served for more than 35 years. Steve has made more than 6,000 appearances over the course of 33 years, at parades, festivals, schools, nursing homes, safety events and even does shows on Internet Safety. Steve has received many over the years such as the State of Iowa Crime Prevention Practitioner of the Year, the George Sutherland Award, the “Honorary Kentucky Colonel” award, and the National Enrique and the Camerena Drug Education award. In addition, he is a conductor for the FT. Madison Farmington Western railroad, part-owner/operator of Mr. Frostee, and comedian/ ventriloquist.

Learn more about McGruff The Crime Dog at his website, the National Crime Prevention Council

The Social Network Show welcomes Dr. Robert McChesney to the February 10, 2015 episode.

Robert McChesney, PhD, Professor in the Communications Department at the University of Illinois, Urbana-Champaign, talks about democracy and capitalism and his new book, Blowing the Roof off the Twenty-First Century: Media, Politics, and the Struggle for Post-Capitalist Democracy. Hear what Dr. McChesney has to say about what is happening in the world today, the media and social media's reporting of world events and the populations lack of awareness.

Robert W. McChesney, PhD  is the Gutgsell Endowed Professor in the Department of Communication professor at the University of Illinois at Urbana–Champaign. His work concentrates on the history and political economy of communication, emphasizing the role media play in democratic and capitalist societies. Dr. McChesney has a particular interest in the state of journalism, and the relationship of media systems and structures to effective self-governance. He is the co-founder of Free Press, a national media reform organization. From 2002–2012 Dr.  McChesney hosted the “Media Matters” weekly radio program every Sunday afternoon on WILL-AM

Dr. McChesney is among the most widely read and honored communication scholars in the world today. His work has been professionally translated into 31 languages. Utne Reader in 2008 listed him as one of their "50 visionaries who are changing the world." Since launching his academic career in the late 1980s, McChesney has made some 800 conference presentations and visiting guest lectures as well as more than 1,000 radio and television guest appearances. He has been the subject of more than 130 published profiles and interviews.

Learn more about Dr. Robert McChesney on Wikipedia, and check out his books on Amazon.

The Social Network Show welcomes David Ryan Polgar to the February 9, 2015 episode.

David Ryan Polgar, attorney, educator, Communication Director at Copilot Family, contributing writer to The Good Men Project and TechEthicist talks about what it means to be "human" in this digital age. In this episode, David tells us about the businesses her is working with: Copilot Family, a tool to help parents and educators guide, protect and secure their kids mobile devices; and The Good Men Project, a community of thought leaders. David brings up very interesting topics in this show to ponder such as, being human in this digital age; being mindful about how we craft our technology; false sense of immortality; drones; and cyber civics.

David Ryan Polgar is not your regular tech guy. With a background as an attorney and educator, he digs below the surface to examine our tech use from an ethical, legal, emotional, and sociological perspective.

A frequent speaker and featured in major media publications (Boston Globe, Financial Times, SiriusXM, Forbes), Polgar has given two TEDx talks—the most recent was an exploration of post-death communication. He is also a contributing writer to The Good Men Project and the Communications Director at Copilot Family (www.CopilotFamily.com), a startup aimed at helping parents and educators with guiding children’s tech use. He commonly discusses issues surrounding digital citizenship and ways to positively use tech to improve the human experience.

Here are a few more places you can check out David:

Positive Digital Footprint: http://youtu.be/DeoB6rzwcDU

How to be Human (The Good Men Project): http://goodmenproject.com/ethics-values/human/

Mental Obesity (TEDx): http://youtu.be/g2pre2xnA1M

Are We Overplugged?: http://www.forbes.com/sites/francesbooth/2014/10/15/are-you-overplugged-interview-with-david-ryan-polgar/

Digital Diet TV interview (from Mad Life with Andrew Shue [CafeMom; Times Square]: http://bcove.me/ti398j8z