The Social Secret

By Amanda Maxim

The Social Secret is a podcast for social media marketers, content creators, and founders who want to better understand how to use social media to grow their brand. Your host, Amanda, breaks down what... more

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FAQs about The Social Secret:

How many episodes does The Social Secret have?

The podcast currently has 10 episodes available.

The Social Secret episodes:

October 02, 2025 10. Mastering Social Media Marketing: Tips, Tricks, and Mistakes to Avoid with Andrea Echeverry
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19min
April 26, 2023 09. Should you niche down at the beginning of your freelance journey?
Welcome back to the podcast! Today, we're discussing a topic that often comes up when you get into the freelance social media marketing world, and that's... whether you should niche down at the beginning of your journey.

I talk about my experience niching down and some of the pros and cons of niching down as a social media manager, so you can make the best decision for yourself!

Got questions or want to connect? Shoot me a DM on social media!
⁠Instagram⁠
⁠LinkedIn⁠
⁠TikTok⁠
...more
8min
April 19, 202308. The Power of Personal Branding for Freelance Social Media Managers
Welcome back to the podcast! Today, we'll be discussing a crucial aspect of building your freelance social media marketing business - branding yourself (aka building your personal brand). As a freelancer, your brand is your identity and sets you apart from the competition. In this episode, I’ll be sharing step-by-step tips so you can start building your personal brand, and some insights as I’ve grown my personal brand, Social With Amanda, as well as my freelance business brand, Spice Marketing!

Resources Mentioned:
ChatGPT – AI chatbot that can help you with idea generation, I used it to help create Spice Marketing's brand identity!

Founder Brand by David Gerhardt – how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.

Got questions or want to connect? Shoot me a DM on social media!
⁠Instagram⁠
⁠LinkedIn⁠
⁠TikTok⁠
...more
9min
April 13, 2023 07. Pricing Your Services: How to Charge What You're Worth
One of the biggest challenges for freelance social media marketers is pricing their services. It can be tough to determine what to charge, especially when you're just starting out. In this episode, we'll cover some essential tips on how to price your services and charge what you're worth.

Got questions? Shoot me a DM on social media!
Instagram
LinkedIn
TikTok

...more
11min
April 13, 202306. The Ultimate New Client Onboarding Process
Today, we're going to talk about the five essential steps for onboarding a new client in a freelance social media marketing business. Onboarding is a critical phase that sets the foundation for a successful partnership. So, let's dive into the steps to make your onboarding process a breeze.

Resources and Tools Mentioned:
PayPal – how I send invoices (they charge a small fee, but I like using PayPal because you can set up recurring invoices)

PandaDoc – how I send invoices for clients to sign (they have a free version!)

Jotform – website I use to create my onboarding questionnaire (they also have a free version!)

Social Media Strategy Document – can be created in Google Docs, you don't need a fancy Canva template unless you really want to create it

Content Calendar – Asana, Trello, Notion, Monday, ClickUp, AirTable (these are all great project management tools) or you could even go as basic as a Google Doc or Spreadsheet! Totally up to you and what you prefer.

Social Media Schedulers – I didn't touch on this as much, but optional if you'd like to use a tool to auto-publish the content! I've used brands like Later, Loomly, Hootsuite, Buffer, HeyOrca – I recommend doing your research and finding one you like the best!

Got questions? Shoot me a DM on social media!
Instagram
LinkedIn
TikTok
...more
9min
April 13, 2023 05. If I was starting a freelance business from scratch, this is what I would do
Hey everyone, welcome back to the podcast! Today, we're going to talk about the five key steps to starting a successful freelance business from scratch. Whether you're just starting out or looking to take your business to the next level, these steps will help you build a strong foundation for success!

CONNECT WITH AMANDA:
Instagram
LinkedIn
TikTok

...more
10min
January 11, 202304. How to create an engaged community on social media with Kat McEachern
Let’s chat about how to create an engaged community while showing up authentically on social media!

I am so excited to welcome a very special guest on the podcast today! Meet Kat – a fellow social media manager and the queen of showing up authentically and building an engaged community on social media!

In this episode, we chat about:
Why people and brands should want to create an engaged community instead of going viral

How you can create an engaged community on social media

And much more!

RESOURCES MENTIONED:
Later Community – https://community.later.com/

CONNECT WITH KAT:
Instagram and TikTok – @opengymstudiollc

CONNECT WITH AMANDA:
Instagram
LinkedIn
TikTok
...more
17min
January 11, 2023 03. Social Media Management vs. Strategy: What's the difference?
Social Media Management vs. Strategy: What's the difference?

Whether you’re a business owner trying to figure out which role to hire for or a social media marketer trying to figure out which role is a better fit for you, we’re going to cover the similarities and differences between the two!

MY FAVORITE SOCIAL MEDIA STRATEGY RESOURCES:
Later Blog
Content Creator and Strategist – @a_creativeco
Video Marketing Coach – @shinewithnatasha
Content Creator and Coach – vanessalau.co

CONNECT WITH AMANDA:
Instagram
LinkedIn
TikTok

...more
6min
January 06, 202302. How to get started in social media marketing
Today, we're talking about the #1 question I get asked – how to get started in social media marketing!
No matter where you're at in your journey of becoming a social media marketer, this episode will teach you how to:
Educate yourself on social media platforms & best practices

Get hands-on experience managing social media accounts & creating content

Find paying clients as a freelancer or work for an agency/in-house
RESOURCES MENTIONED:
HubSpot Social Media Marketing Certification
CONNECT WITH AMANDA:
Let's be friends! Let's connect on Instagram, TikTok, and LinkedIn!
...more
11min
December 30, 202201. My Story
Welcome to the very first episode of The Social Secret Podcast! Today, I'm chatting all about my journey to becoming a social media marketer as well as tips that helped me establish my freelance social media marketing business!

In the episode you'll learn:
How to make connections with other people in the industry

How to use social media to position yourself as an authority

How to create unlimited opportunities for yourself as a social media marketer

Let's be friends on social media! Follow me on Instagram, TikTok, or LinkedIn!
...more
12min

FAQs about The Social Secret:

How many episodes does The Social Secret have?

The podcast currently has 10 episodes available.