The Social Secret

The Social Secret

By Amanda MaximBusinessMarketing
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The Social Secret episodes

  • 09. Should you niche down at the beginning of your freelance journey?

    Welcome back to the podcast! Today, we're discussing a topic that often comes up when you get into the freelance social media marketing world, and that's... whether you should niche down at the beginning of your journey.


    I talk about my experience niching down and some of the pros and cons of niching down as a social media manager, so you can make the best decision for yourself!


    Got questions or want to connect? Shoot me a DM on social media!

    ⁠Instagram⁠

    ⁠LinkedIn⁠

    ⁠TikTok⁠

    8 min
  • 08. The Power of Personal Branding for Freelance Social Media Managers

    Welcome back to the podcast! Today, we'll be discussing a crucial aspect of building your freelance social media marketing business - branding yourself (aka building your personal brand). As a freelancer, your brand is your identity and sets you apart from the competition. In this episode, I’ll be sharing step-by-step tips so you can start building your personal brand, and some insights as I’ve grown my personal brand, Social With Amanda, as well as my freelance business brand, Spice Marketing!


    Resources Mentioned:

    • ChatGPT – AI chatbot that can help you with idea generation, I used it to help create Spice Marketing's brand identity!
    • Founder Brand by David Gerhardt – how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy.


      • Got questions or want to connect? Shoot me a DM on social media!

      ⁠Instagram⁠

      ⁠LinkedIn⁠

      ⁠TikTok⁠


      9 min
    • 07. Pricing Your Services: How to Charge What You're Worth

      One of the biggest challenges for freelance social media marketers is pricing their services. It can be tough to determine what to charge, especially when you're just starting out. In this episode, we'll cover some essential tips on how to price your services and charge what you're worth.


      Got questions? Shoot me a DM on social media!

      Instagram

      LinkedIn

      TikTok


      11 min
    • 06. The Ultimate New Client Onboarding Process

      Today, we're going to talk about the five essential steps for onboarding a new client in a freelance social media marketing business. Onboarding is a critical phase that sets the foundation for a successful partnership. So, let's dive into the steps to make your onboarding process a breeze.


      Resources and Tools Mentioned:

      • PayPal – how I send invoices (they charge a small fee, but I like using PayPal because you can set up recurring invoices)
      • PandaDoc – how I send invoices for clients to sign (they have a free version!)
      • Jotform – website I use to create my onboarding questionnaire (they also have a free version!)
      • Social Media Strategy Document – can be created in Google Docs, you don't need a fancy Canva template unless you really want to create it
      • Content Calendar – Asana, Trello, Notion, Monday, ClickUp, AirTable (these are all great project management tools) or you could even go as basic as a Google Doc or Spreadsheet! Totally up to you and what you prefer.
      • Social Media Schedulers – I didn't touch on this as much, but optional if you'd like to use a tool to auto-publish the content! I've used brands like Later, Loomly, Hootsuite, Buffer, HeyOrca – I recommend doing your research and finding one you like the best!


        • Got questions? Shoot me a DM on social media!

        Instagram

        LinkedIn

        TikTok


        9 min
      • 04. How to create an engaged community on social media with Kat McEachern

        Let’s chat about how to create an engaged community while showing up authentically on social media!


        I am so excited to welcome a very special guest on the podcast today! Meet Kat – a fellow social media manager and the queen of showing up authentically and building an engaged community on social media!


        In this episode, we chat about:

        • Why people and brands should want to create an engaged community instead of going viral
        • How you can create an engaged community on social media
        • And much more!


          • RESOURCES MENTIONED:

          Later Community – https://community.later.com/


          CONNECT WITH KAT:

          Instagram and TikTok – @opengymstudiollc 


          CONNECT WITH AMANDA:

          Instagram

          LinkedIn

          TikTok

          17 min
        • 03. Social Media Management vs. Strategy: What's the difference?

          Social Media Management vs. Strategy: What's the difference?


          Whether you’re a business owner trying to figure out which role to hire for or a social media marketer trying to figure out which role is a better fit for you, we’re going to cover the similarities and differences between the two!


          MY FAVORITE SOCIAL MEDIA STRATEGY RESOURCES:

          Later Blog

          Content Creator and Strategist – @a_creativeco
          Video Marketing Coach – @shinewithnatasha
          Content Creator and Coach – vanessalau.co


          CONNECT WITH AMANDA:

          Instagram

          LinkedIn

          TikTok


          6 min
        • 02. How to get started in social media marketing

          Today, we're talking about the #1 question I get asked – how to get started in social media marketing!

          No matter where you're at in your journey of becoming a social media marketer, this episode will teach you how to:

          • Educate yourself on social media platforms & best practices
          • Get hands-on experience managing social media accounts & creating content 
          • Find paying clients as a freelancer or work for an agency/in-house 

            • RESOURCES MENTIONED:

            HubSpot Social Media Marketing Certification

            CONNECT WITH AMANDA:

            Let's be friends! Let's connect on Instagram, TikTok, and LinkedIn!

            11 min
          • 01. My Story

            Welcome to the very first episode of The Social Secret Podcast! Today, I'm chatting all about my journey to becoming a social media marketer as well as tips that helped me establish my freelance social media marketing business!


            In the episode you'll learn:

            • How to make connections with other people in the industry
            • How to use social media to position yourself as an authority
            • How to create unlimited opportunities for yourself as a social media marketer


              • Let's be friends on social media! Follow me on Instagram, TikTok, or LinkedIn!

              12 min

            About The Social Secret

            From the publisher's feed

            The Social Secret is a podcast for social media marketers, content creators, and founders who want to better understand how to use social media to grow their brand. Your host, Amanda, breaks down…