Having influence, whether on one person or one million people, comes with rules & responsibilities. Some are unspoken, but some are actual laws- You need to know about both! Your online presence & actions represent both you & your brand so, in this episode, I share my biggest influencer "icks" to avoid that, in my opinion &/or by law, cross the line of ethics.
In this episode, we cover:
- MRR (Master Re-sell Rights): What is it & is it EVER ethical?
- FTC guidelines: It's catching up to influencers, fast.
- Intellectual property: The line between stealing vs drawing inspiration.
- Performative posts: The spread of misinformation.
- TikTok Shop: The wrong way to use it.
Tune in to ensure your online presence is as ethical as it is influential!
Resources & Links:
- Grow your TikTok - 10K in 30 Days Challenge
- 120 content ideas - download for free
- Become a UGC creator - UGC: A to Z course
- UGC Cheat Sheet - download for free
Connect with Gina:
- Follow on Instagram @ginagaleoto
- Follow on TikTok @ginagaleoto
- Follow TSS on Instagram @socialspectrumpodcast
- Check out my website
Subscribe now and never miss an episode!
Find the complete show notes here: https://www.ginagaleoto.com/blog/episode32