Whether you’re a business owner, marketer, or just curious about how influencer marketing works, I’m here to guide you through the untapped opportunities, including cross-selling, engagement, and so much more.

We’ve all seen the usual product endorsements, but there’s so much more that can be done. I’m here to share my insights on how to look beyond the standard promotions and uncover those hidden opportunities for cross-selling and deeper engagement.

I’ll walk you through why it's important to rethink how we approach influencer collaborations and how tapping into this untapped power can really boost your marketing strategy.

So grab a coffee, get comfy, and let’s explore how we can take our influencer marketing game to the next level. Let’s get started!

In this podcast, we’ll dive into how social media is transforming everything about the way we shop and consume content in 2024. Social media platforms like Instagram, TikTok, and YouTube are no longer just places to connect with friends or watch funny videos—they’re shaping our buying habits, influencing what we purchase, and even how we experience products.

We’ll explore how shopping through social media has become seamless, with in-app purchases, one-click buying, and personalized ads that know what we want before we do. Influencers and even AI-generated personalities are the new faces of marketing, helping brands connect with consumers in more personal and creative ways.

On the very first episode of The AI & Marketing Show we have Parth Shah CEO and founder of Layers Digital a creative marketing agency based in Mumbai Parth who is a professional in digital and marketing space and who has years of experience is here on this show.

The topics discussed in this podcast are:

1. The Rise of AI: Are Human Jobs in Jeopardy?

2. Power of AI in Marketing and Skyrocket Your Business!

3. AI's Transformation

4. The Secret to Thriving in Digital Marketing

5. Unlock Your Business Success: The Key is in Your Mindset!

6. From Idea to Success: The 3 Stages of Business Growth