As the publisher of Forbes, Rich also writes a column called "Innovation Rules," known for its witty assessment of business and leadership issues. He has been a regular panelist on Forbes on FOX since the show's inception in 2001. Rich is also a serial entrepreneur, having co-founded Upside magazine, Garage Technology Partners and Silicon Valley's premier public business forum, the 7,500-member Churchill Club. He is a past winner of Ernst & Young's "Entrepreneur of the Year" award. Rich's book Life 2.0 was a Wall Street Journal best-seller.