The Solution a Real Estate Podcast

Welcome to season 6 of The Solution, a Real Estate Podcast sponsored by Agent Truth, where agents go to grow.

We’re kicking off this new season with a brand new format:

1️⃣ Every Wednesday a new Podcast episode is released.

2️⃣ Every Monday at 1 pm PST we’re hosting a live Q&A as a follow-up to the podcast episode.

Kickstarting this new season is Kati Spaniak, team leader of the Spaniak Team in Northbrook, Illinois. Kati sold over $38 million in volume in her first three years in the business and over $300 million in just ten years. She was awarded the 2021 ICON Instructor of the year at eXp Realty for excelling at coaching and training thousands of agents during the year. In addition, Kati serves on the board of her local real estate association and will be president of the North Shore Barrington Association of Realtors for the 2022-23 year.

In this episode, Kati shares her blueprint for starting a real estate team. She explains the mindset shift she had when she hired her first staff member, how she determined who to hire, and the tasks they were given.

Listen in and be sure to check out Kati’s book, “How to Build a Rockstar Team Without Going Crazy”, when it hits bookstands in July. 

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🏠 REAL ESTATE AGENTS!

🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝 We offer FREE training, coaching, and accountability.

📱 Learn more 👉 https://www.agenttruth.com/

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 Every day people like you reach out to us looking for help with their real estate business. Whether you want to get your real estate license, are looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

Joining us today and wrapping up this series on the Real Estate Secrets (that no one tells you) is guest Mauricio Lacerda. In Mauricio’s first 4 months as an agent he sold 12 houses and in his first full year, he did 47 deals for $14M. In his second year as an agent (2022 YTD), he’s closed 36 deals for $12M.

In case you missed the previous 8 secrets, they are:

1 - Having a database (https://www.youtube.com/watch?v=bmir3QK_W3M&t=3s)

2 - Join a team (https://www.youtube.com/watch?v=VuMm0szDts4)

3 - Have market knowledge & 4 - Use a buyer booklet (https://www.youtube.com/watch?v=wZPpjxb-p80)

5 - Be assertive & 6 - Understand your contracts (https://www.youtube.com/watch?v=9eeAVl1e-zg)

7 - Knowing when you need help & 8 - Pick up the phone! (https://youtu.be/Ow-nfWgFYTc)

Mauricio shares the final two secrets about real estate, starting first with knowing your numbers and tracking your stats as detailed and granular as possible. If you’re not tracking where you are in each pipeline stage, you’re not able to gauge what’s working (and what’s not working). There is no hiding from your numbers. When Mauricio started keeping track of his numbers, he knew exactly how many appointments he needed each week in order to meet his goal of putting one deal under contract a week. By tracking, you know exactly where the hole in the boat is.

The final secret about real estate Mauricio shared is understanding the pipeline events that need to happen to get you from a new lead to under contract. Control the flow of information. In doing so, he realized the importance of getting the appointment first and foremost. He stopped having lengthy conversations before meeting with leads, saving his questions and building rapport until after he met with them.

Listen in to the full episode as Mauricio shares the leading indicators he tracks, how he tracks his data, and the number one thing he did to increase his number of appointments which was the contributing factor to his success. He also shares the mistakes he made in getting appointments, and how he adjusted the strategies that helped him close more deals.

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: [email protected]

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▶ Subscribe 👉https://bit.ly/AgentTruth

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Every day people like you reach out to us looking for help with their real estate business. Whether you want to get your real estate license, are looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

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🏠 REAL ESTATE AGENTS! 📈 WE ARE HIRING! 

Schedule time with us to chat more 👉 https://calendly.com/philsexton

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Joining us today is guest Cami Beckley, past president of the Phoenix Association of Realtors. She’s sold over 3,000 houses during her real estate career and today she’s sharing two of her real estate secrets that no one tells you.

In case you missed the previous 6 secrets, they are:

1 - Having a database (https://www.youtube.com/watch?v=bmir3QK_W3M&t=3s)

2 - Join a team (https://www.youtube.com/watch?v=VuMm0szDts4)

3 - Have market knowledge & 4 - Use a buyer booklet (https://www.youtube.com/watch?v=wZPpjxb-p80)

5 - Be assertive & 6 - Understand your contracts (https://www.youtube.com/watch?v=9eeAVl1e-zg)

Cami’s first secret is knowing when you need help. You can only do so many deals before it’s time to hire a licensed assistant to help you. The key to growing your real estate business is outsourcing and this is where a lot of agents struggle. 

Cami recommends once you start doing 15-20 transactions a year, it’s time to let go and delegate the lower dollar activities to someone else. When you thoroughly train an assistant, they can help free up valuable time from your schedule. This allows you to cultivate new clients, preview more homes, and sell more houses.

The second Realtor secret Cami shared is having the courage to pick up the phone to make (and answer) calls. This was a mindset shift for her which included pep talks (to herself) and preparing for the call by mapping out what she wanted to say.

Listen in as Cami shares where to find a licensed assistant, the responsibilities she gives to her assistant, and how to overcome client insecurities when working with an assistant. She also goes into detail about how she hypes herself up when calling leads.

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: [email protected]

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▶ Subscribe 👉https://bit.ly/AgentTruth

============

Every day people like you reach out to us looking for help with their real estate business. Whether you want to get your real estate license, are looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

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🏠 REAL ESTATE AGENTS! 📈 WE ARE HIRING! 

Schedule time with us to chat more 👉 https://calendly.com/philsexton

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In today’s podcast, guest Jennifer Hoyle shares two real estate secrets that no one tells you. These secrets would have helped her perform better when she was just getting started and today she’s sharing them with you.

Jennifer’s first secret is to be assertive. She learned early on that in order to win, she needed to be more assertive, while maintaining tact. She realized this required a mindset shift as she was getting in the way of herself. This shows up in real estate by not hesitating to follow up with a lead not once or twice but multiple times. 

Jennifer also learned that she needed to add variety to her follow-up beyond calling. This includes texting and sending photos to stay in front of her leads and to show her market expertise.

Jennifer’s second real estate secret is to understand your contracts. When you know the contracts you’re working with you automatically build your confidence in working with buyers.

Listen in as Jennifer explains more about how these secrets have helped grow her business and her faith and abilities in herself.

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: [email protected]

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▶ Subscribe 👉https://bit.ly/AgentTruth

============

Every day people like you reach out to us looking for help with their real estate business. Whether you want to get your real estate license, are looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

============

🏠 REAL ESTATE AGENTS! 📈 WE ARE HIRING! 

Schedule time with us to chat more 👉 https://calendly.com/philsexton

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Last week we shared the second real estate secret (that no one tells you) and today we’re bringing you two more secrets.

Joining us today is 13-year real estate vet Ilene McKenna. Ilene is not only a part of the Sibbach Team, but she also leads the team’s internal new agent training program. At any given time, Ilene mentors and trains roughly 20 real estate agents.

Ilene says the one thing that helped propel her real estate business was by having market knowledge. Market knowledge means knowing your local neighborhoods, including HOA rules. You know about school parks, community pools, shopping in the area, etc. If you have a buyer coming in from out of state, you have to have a solid understanding of the local market. As a Realtor, it’s your job to know more than the consumer.

The second real estate secret is having (and using) a buyer booklet. A buyer book is a folder that includes graphs and charts of active listings, and the average price of homes sold. It shows key factors on what’s happening in the market such as supply and demand.

When you have both market knowledge and provide a buyer booklet, you are showing your credibility. You’ve become the expert your clients are looking to work with.

Listen to the full episode as Ilene shares how to gain market knowledge and shares details on all the charts and data used in a buyer booklet.

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: [email protected]

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▶ Subscribe 👉https://bit.ly/AgentTruth

============

Every day people like you reach out to us looking for help with their real estate business. Whether you are wanting to get your real estate license, looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

============

🏠 REAL ESTATE AGENTS! 📈 WE ARE HIRING! 

Schedule time with us to chat more 👉 https://calendly.com/philsexton

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Last week we shared the first real estate secret (that no one tells you) and today we’re bringing you the second secret… join a team.

Back with us is special guest Shawna Boughman. Shawna states she wouldn’t get the same level of training and education as a solo agent as she receives from being part of a team. Instead of reading from ~15 different sources, Shawna gets current industry statistics, news, and trends by way of her weekly team meeting. This saves her time doing the research on her own. Being a part of a team and attending team meetings provides her with sales training, and charts and graphs on supply/demand.

Shawna goes on to say the level of detail and support she gets helps her provide better, more relevant, and specific information to buyers and sellers.

Being part of a team also provides accountability. When you’re a solo agent you’re working alone with no one to hold you accountable for your goals. Some teams even offer challenges and competitions to encourage their agents while making the work fun.

Another benefit of being part of a team is the leads they provide. This can be especially helpful when you’re just getting started or if you don’t have a large sphere of influence.

Listen in as Shawna shares her frustrations as a solo agent and how being part of a team propelled her real estate business.

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: [email protected]

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Every day people like you reach out to us looking for help with their real estate business. Whether you are wanting to get your real estate license, looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

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🏠 REAL ESTATE AGENTS! 📈 WE ARE HIRING! 

Schedule time with us to chat more 👉 https://calendly.com/philsexton

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If you're brand new to real estate, you probably have a lot of thoughts about how your career is going to go. You hear about all the fame and glory, but rarely do you hear the honest truth about what it's really like to work in real estate.

In this new series, we'll be sharing the top 10 real estate secrets that no one tells you.

Kicking off this new series is guest Shawna Boughman. Shawna has been a licensed real estate agent for over 13 years and was a custom home builder for 5 years prior to getting into real estate. Shawna and her husband Tim do over $10M-$15M a year and serve as Sr. Partners on the Sibbach Team.

So, what’s the number one real estate secret that no one tells you? Shawna says it’s not building your database. You are probably overwhelmed with juggling showings, submitting offers, and answering client questions. However, if you don’t put the time into building your database, how are you going to know who to market to?

Your database is one of the most important assets you can have as a real estate agent. It acts as a central point for engaging leads, past clients, and your sphere. If you don’t have a way of keeping in touch and engaging with them, they will likely forget about you and will go elsewhere.

Listen in as Shawna shares a simple strategy for building your database and three reasons why having a database is imperative to your real estate success.

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: [email protected]

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Every day people like you reach out to us looking for help with their real estate business. Whether you are wanting to get your real estate license, looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

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🏠 REAL ESTATE AGENTS! 📈 WE ARE HIRING! 

Schedule time with us to chat more 👉 https://calendly.com/philsexton

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Looking to kick off your real estate career? Or maybe you’ve been licensed for a while and want to grow your real estate business? Today we’re wrapping up our series on the top 5 most important things you should do to have a successful real estate career.

Here’s a recap from our previous four episodes:

1. Have a mentor 👉️ New Real Estate Agents: How to Kick Off Your Career (Part 1)
2. Be flexible 👉️ New Real Estate Agents: How to Kick Off Your Career (Part 2)
3. PREcrastination 👉️ New Real Estate Agents: How to Kick Off Your Career (Part 3)
4. Drink the Koolaid 👉️  New Real Estate Agents: How to Kick Off Your Career (Part 4)

We’re ending this series with guest Vickie Semler, an 18-year real estate vet, who shares what’s important for her in her real estate career… Grit Marketing.

Grit marketing is marketing to your sphere of influence, holding open houses, walking the neighborhood, and asking for referrals.

Listen in to learn more about what grit marketing is and how it can help you kick off your real estate career.

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: [email protected]

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▶ Subscribe 👉https://bit.ly/AgentTruth

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Every day people like you reach out to us looking for help with their real estate business. Whether you are wanting to get your real estate license, looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

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🏠 REAL ESTATE AGENTS! 📈 WE ARE HIRING! 

Schedule time with us to chat more 👉 https://calendly.com/philsexton

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#kickoffyourrealestatecareer #successfulrealestatecareer #realestatecareer #marketingtoyoursphereofinfluence #sphereofinfluence #gritmarketing  #growyourrealestatebusiness #realestatemarketing #realestatefornewbies #howtolearnrealestate

Welcome back to part four of our five-part series on how to kick-off (or grow) your real estate business. This episode is for you if you’re a brand new agent, agents coming off a tough year, or if you relocated from a different market.

Back with us is guest Kimberly Childs. Kimberly became a Real Estate Agent in 2015 upon her transition from the active Army and is a Certified Military Residential Specialist servicing veterans across Maricopa County. She shares how (and why) she transitioned into real estate.

Continuing from the last three episodes, the 4th most important thing you need to do to kickstart your real estate career is to “drink the Koolaid”.

This means when a mentor or fellow team member informs you about something that works (or worked) for them, you need to give it a try at least once. 

Even if your business is thriving, there’s always room to grow more. The market changes or new strategies are developed, so it’s important to step out of your comfort zone and try something new.

Listen in as Kimberly shares a story on how she stopped making excuses in her business as she tried a new marketing strategy that resulted in 4 referrals. All from thanking her clients with a Thanksgiving pie!

Be sure to join us next week as we share the last strategy to help you kick off your real estate career.

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: [email protected]

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▶ Subscribe 👉https://bit.ly/AgentTruth

============

Every day people like you reach out to us looking for help with their real estate business. Whether you are wanting to get your real estate license, looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

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🏠 REAL ESTATE AGENTS! 📈 WE ARE HIRING! 

Schedule time with us to chat more 👉 https://calendly.com/philsexton

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#realestatecoaching #arizonarealtor #realestate #realestateagent #realestatetips #realestatenews #realestatepodcast #realestateteam #realtor #coaching #agenttruth

Welcome back to part three of our five-part series on how to kick off (or grow) your real estate business. This episode is for you if you’re a brand new agent, agents coming off a tough year, or if you relocated from a different market.

If you missed the last two episodes, catch up here:

Part 1 → New Real Estate Agents: How to Kick Off Your Career (Part 1)

Part 2 → New Real Estate Agents: How to Kick Off Your Career (Part 2)

Today’s guest is Kimberly Childs. Kimberly became a Real Estate Agent in 2015 upon her transition from the active Army and is a Certified Military Residential Specialist servicing veterans across Maricopa County. She shares how (and why) she transitioned into real estate.

Kimberly discusses the pivotal point early in her career when she realized she needed additional support. She was getting overwhelmed, thinking she could do it all herself, working 14 hour days that never ended.

Continuing from the last two episodes, the 3rd most important thing you need to have to kickstart your real estate career is “precrastinator”.

Wait, what?! Yes, a PREcrastinator (not a procrastinator). Precrastinating is the act of charging forward with the quickest action. You don’t hesitate, you just do it.

Listen in as Kimberly gives examples of precrastinating and how it’s helped her boost her business.

Be sure to join us next week as we share another strategy to help you kick off your real estate career.

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

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