The Solution a Real Estate Podcast

Welcome back to part two of our five-part series on how to kick-off (or grow) your real estate business. Back with us is special guest, Elite Agent Sharon Wisniewski, a 17-year Real Estate veteran on the Sibbach Team at eXp Realty.

Did you miss last week's episode where we share the number one thing you can do to kick off your career in real estate? Catch up here 👉️ https://youtu.be/Wx8exYXpElo

The second most important thing you need as a real estate agent is FLEXIBILITY. Everyone thinks they might be flexible, but the life of an agent isn’t just working 9-5. On one hand, you set your own schedule. However, in order to be successful in real estate, you need to be flexible. When a client calls, you have to be ready to go.

What does being flexible look like?

It means answering your phone (all the time) so that you’re there for your clients. Yes, this means answering the phone early Sunday morning or while cooking dinner.

It also means having an understanding that your leads may initially inquire on a million-dollar property, but then close on a $300k home. So have a flexible mindset on showing homes that may be higher or lower.

You might also need to be flexible in scheduling open houses or previewing homes in a new neighborhood. Remember who it is that you serve… your leads (and soon-to-be clients).

We’re sharing this information to help give you realistic expectations of being a real estate agent. It can be hard if you’re juggling another full-time job or you’re not prepared when the phone rings.

Be sure to join us next week as we share another strategy to help you kick off your real estate career.

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: [email protected]

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▶ Subscribe 👉https://bit.ly/AgentTruth

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Every day people like you reach out to us looking for help with their real estate business. Whether you are wanting to get your real estate license, looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

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🏠 REAL ESTATE AGENTS! 📈 WE ARE HIRING! 

Schedule time with us to chat more 👉 https://calendly.com/philsexton

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#realestatecoaching #arizonarealtor #realestate #realestateagent #realestatetips #realestatenews #realestatepodcast #realestateteam #realtor #coaching #agenttruth

Today we have a special guest, Elite Agent Sharon Wisniewski, a 17-year Real Estate veteran on the Sibbach Team at eXp Realty.

This episode is for you if…

• You are looking to get into the business.
• You are burnt out with your current job.
• You’re an agent that’s been in business less than a year.

To start this series, we’re talking about the number one thing to do in 2022 to have your best year ever.

The most important thing for new agents to be successful in 2022 is to get a good mentor that’s in the business.

The characteristics of a good mentor are…

1. Experienced and knowledgeable (such as knowing all about the local market). They should be able to answer any question you might have about real estate.
2. They have a local brand with a strong internet presence (such as Google reviews).
3. Supportive, reliable, and available when needed. 
4. Provides leads.

Be sure to join us next week as we share another strategy to help you kick off your real estate career.

Welcome back to part 2 of the 2 part series, how to convert your sphere of influence into business. Last week we covered what a sphere of influence is and how to keep track of them. Today we'll be covering communications and methods of delivery to your sphere of influence.

It's never too early to start building your reputation with the people you know. Oftentimes new agents focus on trying to build relationships with people they don't know (leads). However, it's much easier to build rapport with the people that already know you. 

You don't need to be in constant contact with your sphere. Consider touching bases twice a quarter or eight times a year. The goal is to stay top of mind. The best way to keep in front of your sphere is to talk to them. If you're struggling with what to talk to them about, think about FORD:

F = Family: How is the family?

O = Occupation: How is business? How is work?

R = Recreation: Do you have anything planned for spring break? Are you going on any trips this summer?

D = Dreams: This question may be tied to family, or what's next in their life (what does the future hold).

The second part to communicating with your sphere of influence will take you beyond the phone. It's important to know and try all of the methods of communication such as texting, email, mail, face-to-face, and even social media messaging including engaging with others (commenting on social media posts). Then find the one method your sphere prefers.

When you reach out to your sphere using the different methods, pay attention to how they respond. Are they rejecting you or do they simply not use that communication method? Meet them where they're at and cater to their preferred form of talking to you.

During the last episode, we discussed keeping track of your sphere of influence. You might want to add a column to your Google Sheet or Excel document to take note of your sphere's preferred, best, fastest, or most effective communication method.

Everyone is striving to be a "magnet" to business, trying to attract others to them in order to do business. What we've hinted at over this podcast and the last is that you describing what you do, and how you do it differently, is what determines whether people are going to ask you questions about real estate or not. If all you want to do is be general, such as saying you just got your real estate license, you're not likely going to get a conversation going. 

However, if you're out seeing houses every week, you're actively studying the market, or you know exactly how many houses are for sale in your neighborhood, and you integrate this into the conversations you have with people, then that immediately sets you apart from other agents who are talking generically about real estate. It doesn't take years to develop, it simply takes discipline. 

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: [email protected]

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First time here and want to know everything about getting into real estate, growing your real estate business, or eXp Realty? Then subscribe ▶ and tap the bell 🔔 for notifications so you can be the first to know about the latest real estate strategies and tips.😁

Every day people like you reach out to us looking for help with their real estate business. Whether you are wanting to get your real estate license, looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

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🏠 REAL ESTATE AGENTS! 📈 WE ARE HIRING! 

Schedule time with us to chat more 👉 https://bit.ly/ChatWithPhilSexton

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#realestatecoaching #arizonarealtor #realestate #realestateagent #realestatetips #realestatenews #realestatepodcast #realestateteam #realtor #coaching #agenttruth

This podcast episode is for you if…

• You are wanting to get more business from the people you know. 
• You’re wondering why the people you know that are buying or selling real estate are not talking to you or asking you any questions.
• You just moved to a new town and you don’t know where to start to create a sphere of influence.
• You work at a job you can’t stand anymore and you’re ready to work for yourself.
• You’ve been thinking about getting into real estate and you’re wondering how it works.
• You’re going through classes to get your real estate license but you don’t know how you’re going to transition from learning about real estate to growing your bank account.
• You have a job, but you want to make more cash on the side and are looking for a side hustle.

In this 2-part series, we’ll define what a sphere of influence is and how to track, communicate, and grow your sphere of influence.

Here is your real estate marketing plan to convert your sphere of influence business:

How to Define Your Sphere of Influence

Your sphere of influence is the people you know. Who you go out to dinner with, watch or play sports with, or go to church with. It could even be an acquaintance such as a friend of the family, your hairdresser/barber, or the barista at the coffee shop you frequent. Even consider agents out of town who may be visiting that you can get referral business from.

With your sphere of influence, even if the person doesn’t want to talk to you you’re already halfway there from where you were being unknown on both sides.

So where do you start? Look at the list of people you send a holiday or birthday card to, or the people in your (or even your kids) yearbook. Consider your neighbor or even someone you see at the dog park on a regular basis.

We help influence real estate agents’ businesses to grow. We’ve taken one agent from $2.7M in production after being in real estate for 10 years to over $30M. We even had an agent on our team that was brand new to real estate who followed these practices and the coaching we offer and ended up selling over 48 houses in their first year.

The Simplest Way to Track Your Sphere of Influence

Agents create hurdles or roadblocks by not doing things they need to do. The reality is you need a little bit of success first before you believe something. To help you overcome that block, start simple, such as using Excel or Google Sheets to track your sphere of influence.

Most people think their cell phone is the best way to track their contacts. However, it doesn’t allow you to extend or remember conversations. When you’re first getting started in real estate, there’s no need to spend money on a CRM right away. Take baby steps and start easy with something that won’t intimidate you. Once you’ve built a list in Excel or Google Docs, and you start seeing success, you can then import it into a more complex CRM.

Join us next week as we talk about communications and methods of delivery to your sphere of influence.

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: [email protected]

⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️

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▶ Subscribe 👉https://bit.ly/AgentTruth

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First time here and want to know everything about getting into real estate, growing your real estate business, or eXp Realty? Then subscribe ▶ and tap the bell 🔔 for notifications so you can be the first to know about the latest real estate strategies and tips.😁

Every day people like you reach out to us looking for help with their real estate business. Whether you are wanting to get your real estate license, looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

============

🏠 REAL ESTATE AGENTS! 📈 WE ARE HIRING! 

Schedule time with us to chat more 👉 https://bit.ly/ChatWithPhilSexton

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#realestatecoaching #arizonarealtor #realestate #realestateagent #realestatetips #realestatenews #realestatepodcast #realestateteam #realtor #coaching #agenttruth

In today’s podcast, we have special guest Elise Fay joining us. Elise has been a REALTOR® since 2003 and is a member of the Sibbach Team (learn more about the team 👉️ https://bit.ly/SibbachTeamYouTube). Last year Elise closed $30M in transactions and is a dominant force in the West Valley of Phoenix.

In last week’s episode (listen here 👉️ https://youtu.be/N8tagrZJm8Y) we had Cami Beckley on as a guest. This week we’re picking up where we left off with Elise as we continue the discussion around Abraham Maslow’s four stages of learning. We’ll be taking a deeper look into the 3 remaining stages of learning: conscious incompetence, unconscious competence, and conscious competence.

Elise shares how she went from not knowing (and not growing) to knowing (and flourishing). She walks through a timeline of her business and the different learning stages she’s been through throughout the years. 

Elise saw the gaps that existed in business, specifically with her marketing. She went from sending 200 letters to sending 8,500 mailers quarterly. She increased her online presence with a website (and blog) and built up her online reviews. Elise also learned through failing to fine-tune her listing process.

After 40-50 appointments (3-4 a month), Elise finally got comfortable with her listing strategy. This took practice, persistence, failing forward, and continuously learning. It’s a process that never ends in business.

Listen to the full episode to see how you gain experience by losing (and then winning) and how that catapults you through the stages of learning. You’ll also hear Elise’s entire listing process, step-by-step, and how it’s changed over the years as she gained more confidence and experience.

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#realestatecoaching #arizonarealtor #realestate #realestateagent #realestatetips #realestatenews #realestatepodcast #realestateteam #realtor #coaching #agenttruth

This new season is about going back to basics and helping agents improve to deliver a better experience for the consumer.

In today’s podcast, we have special guest Cami Beckley joining us. Cami has been a REALTOR® since 1989 and is a member of the Sibbach Team (learn more about the team 👉️ https://bit.ly/SibbachTeamYouTube). Cami is joining us to share her experience as an active member of the real estate industry and to help YOU sell more houses.

We’re putting a real estate spin on Abraham Maslow’s four stages of learning. But first, there are roughly six major categories that you can’t avoid if you want to sell houses. If you want to sell 100+ houses a year, you have to be good at all of these.

1. Use videos for marketing.
2. Be good at finding houses outside of the MLS (off-market properties). “If you’re not a house-finder you’re lazy.” It’s easy to go to the MLS to find properties. But any agent can do that. You need to bring value and show your clients properties no one else can find.
3. Be good at selling houses. This goes beyond posting the property to the MLS. Your marketing should include social media platforms that align with where your clients spend their time.
4. Farm to dominate a neighborhood.
5. Leverage open houses.
6. Invest time into your database. You can’t build your real estate business without using (and actively updating) your database. It’s the only way you’re going to stay organized and on top of your clients.

So how do these six things tie into the four stages of learning? When you understand the four stages of learning you’ll be able to transform your business as it provides a model for learning. As you recognize you’re incompetent (instead of making excuses as to why you lost the deal), you’re able to develop that skill set.

The four stages of learning are:

1. Unconscious incompetence: You don’t know what you don’t know.
2. Conscious incompetence: You’re aware of the areas you need to improve upon and learn.
3. Conscious competence: You don’t know how to do something, but you’re aware of the gap in your knowledge. In this stage, there’s usually a lot of trial and error.
4. Unconscious competence: You’re competent at something and do it unconsciously. This is something you can do in your sleep.

What is your stimulus to learn? In Cami’s case, her phone stopped ringing. Fear set in and she knew she needed to make adjustments in her business and bridge the gap in her skills. She had to be more realistic with her goals, knowing that something needed to change. Prior to joining the Sibbach Team, Cami says she was “winging it”. She didn’t know the trends that were shaping the industry let alone new sales and marketing strategies. She was overwhelmed and didn’t know where to start. Cami knew she couldn’t do it without another successful REALTOR® by her side.

Listen to the full episode for examples on the four levels of learning and how they apply to real estate and to hear more of Cami’s story.

#realestatecoaching #realestateagent #realestatetips #realestatenews #realestatepodcast #realestateteam #realestate #realtor #coaching #agenttruth

We have a HUGE ANNOUNCEMENT! 

Today marks the evolution of our podcast. It’s the conclusion of season 4 as we transition from LEOPARD - Real Estate Agents for Consumers, a cross-brokerage movement that’s raising the level of service in the real estate industry (learn more about LEOPARD 👉 https://youtu.be/DQLUgH_x2fo). 

Last season was about taking good agents and making them great. This new season (season five) is going in reverse. We’ll be talking to agents getting into real estate as well as learning how to do real estate.

In this episode, we're discussing the three main stages of a REALTOR:

1. The “up to speed” (learning) phase. You’ve learned the skill but you don’t quite know enough to be successful. You see others succeed in Real Estate and you want to do the same.
2. The professional (working) phase. You’ve made it as a real estate agent.
3. The “exit strategy” (next level) phase. What are you doing to get out of the business without quitting?

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🤔Thinking of getting into real estate or wanting to grow your existing real estate business? Let us help!🤝

📱 Call or Text: 480-500-1738

📨 Email: [email protected]

⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️⬆️

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▶ Subscribe 👉https://bit.ly/AgentTruth

============

First time here and want to know everything about getting into real estate, growing your real estate business, or eXp Realty? Then subscribe ▶ and tap the bell 🔔 for notifications so you can be the first to know about the latest real estate strategies and tips.😁

We get calls and emails every day from people just like you looking for help with their real estate business and we love it.😍 Whether you are wanting to get your real estate license, looking to expand your sales and marketing skills, or need one-on-one coaching and support, give us a call 📞, shoot us a text 📝, or send us an email 📩 so we can help!

#realestatecoaching #realestateagent #realestatetips #realestatenews #realestatepodcast #realestateteam #realestate #realtor #coaching #agenttruth

Today’s episode is a bigger examination of why agents join eXp.

Two weeks ago eXp celebrated 67,000 agents and within two weeks that increased to 69,000. That’s a growth of 1000 agents a week.

So why exactly are agents joining eXp? In this episode, Jeff and Phil discuss eXp’s broker model, their stock and revenue share program, and how you can retire with eXp.

The Solution is a Real Estate Podcast sponsored by Agent Truth. Jeff Sibbach and Phil Sexton share what they see happening in the industry, ways to put the consumer first, and how we can collectively change the industry for the better.

Learn more about Agent Truth 👉️ https://agenttruth.com/

#exprealty #realestatenews #realestatepodcast #realestatetips #realestateteam #realestate #realtor #realestateagent #realestatecoaching #coaching #realestateleopard #agenttruth

How do Realtor tours exist in today’s market?

Let's face it, Realtor tours need improvement. They're behind the times and not integrated into the MLS system.

We want to know, are you in a city that does Realtor tours successfully? If so, let us know 👉️ https://www.facebook.com/realestateleopard

The Solution is a Real Estate Podcast by LEOPARD - Real Estate Agents for Consumers. Jeff Sibbach and Phil Sexton share what they see happening in the industry, ways to put the consumer first, and how we can collectively change the industry for the better.

Learn more about Real Estate Agents for Consumers 👉️ https://realestateleopard.com/

#realestatenews #realestatepodcast #realestatetips #realestateteam #realestate #realtor #realestateagent #realestatecoaching #coaching #realestateleopard

After two weeks of conferences and presenting on stage at both Inman and eXpCon, we learned this topic was one that people were lining up at the door to hear!

We implemented this listing process to not only help the consumer but to also make it easier for them. When you have a process, you are then able to not only scale your business but provide a consistent level of service to your clientele.

Listen in as Jeff and Phil break down the step-by-step listing process from lead to close including:

• Pre-MLS
• Coming Soon
• Active
• Under Contract

The Solution is a Real Estate Podcast by LEOPARD - Real Estate Agents for Consumers. Jeff Sibbach and Phil Sexton share what they see happening in the industry, ways to put the consumer first, and how we can collectively change the industry for the better.

Learn more about Real Estate Agents for Consumers 👉️ https://realestateleopard.com/

#listing #selling #realestatetips #realestatecoaching #realestatenews #realestatepodcast #realestateteam #realestate #realtor #realestateagent #coaching #realestateleopard