Twenty Thousand Hertz

The Sonic Brand Makeover We Didn’t Know We Needed


Listen Later

After 10 years and 400 episodes, our friends at Switched on Pop decided it was finally time to revamp their outdated theme song. In this episode, they take us inside the chaotic, hilarious, and surprisingly emotional process of making a new one. Along the way, they get brutally honest feedback from top music critics, craft over a hundred layers of swirling synths and cinematic sound effects, and even get some sonic strategy from our very own Dallas Taylor.


Enter the “Sound Off” Story Contest at 20k.org/soundoff. Submissions close on May 7th, 2025.

Explore the all new Defacto Sound website, and click the Contact Form to get in touch.

Follow Switched on Pop wherever you get your podcasts.

If you know what this week's mystery sound is, tell us at mystery.20k.org.

Follow Dallas on Instagram, TikTok, YouTube and LinkedIn.

Join our community on Reddit and follow us on Facebook.

Claim your $75 sponsored job credit at indeed.com/hertz.

Download the CFO's Guide to AI and Machine Learning at netsuite.com/20k.

Sign up for a one-dollar-per-month trial at shopify.com/20k.


Episode transcript, music, and credits can be found here: https://www.20k.org/episodes/sonic-brand-makeover

Learn more about your ad choices. Visit megaphone.fm/adchoices

...more
View all episodesView all episodes
Download on the App Store

Twenty Thousand HertzBy Dallas Taylor

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

3,857 ratings


More shows like Twenty Thousand Hertz

View all
Radiolab by WNYC Studios

Radiolab

43,909 Listeners

the memory palace by Nate DiMeo

the memory palace

6,839 Listeners

99% Invisible by Roman Mars

99% Invisible

26,137 Listeners

Song Exploder by Hrishikesh Hirway

Song Exploder

5,918 Listeners

Imaginary Worlds by Eric Molinsky | QCODE

Imaginary Worlds

1,989 Listeners

Gastropod by Cynthia Graber and Nicola Twilley

Gastropod

3,604 Listeners

The Allusionist by Helen Zaltzman

The Allusionist

3,011 Listeners

Sidedoor by Smithsonian Institution

Sidedoor

2,189 Listeners

What Trump Can Teach Us About Con Law by Roman Mars

What Trump Can Teach Us About Con Law

3,968 Listeners

Endless Thread by WBUR

Endless Thread

2,660 Listeners

Decoder Ring by Slate Podcasts

Decoder Ring

2,074 Listeners

Unexplainable by Vox

Unexplainable

2,192 Listeners

The Atlas Obscura Podcast by SiriusXM and Atlas Obscura

The Atlas Obscura Podcast

1,645 Listeners

Search Engine by PJ Vogt

Search Engine

4,318 Listeners

Hyperfixed by Hyperfixed & Radiotopia

Hyperfixed

594 Listeners