This week, we are joined by the lovely Kandice Guice, a brand influencer, serial entrepreneur, and advocate for women's empowerment.

Kandice Guice is best known as a lifestyle and beauty writer who doubles as an attorney and entrepreneur. She prides herself on helping multidimensional women discover personal and professional fulfillment by encouraging them to live with ambition, sass, and pizzazz. When Kandice isn't closing corporate transactions or writing blog posts, she usually cheers on her husband as a football coach or looks for new travel adventures with friends and family.

Kandice is also the creator of the "More Than Pretty Campaign." Listeners can hashtag #morethanprettycampaign or email [email protected] to nominate noteworthy women doing amazing things in their given industry or with an encouraging story that deserves showcasing.

✨ Connect with Kandice Online At:

Website // Instagram

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

What is user-generated content, and how can you start utilizing UGC's to continue expanding your content while creating community and brand advocacy?

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

A well-rounded and diverse marketing mix is important. The same can be said for your content marketing efforts. The more diverse your content, the more consumable it will be by your audience members. No client or customer is the same, and how they consume your content may differ. Therefore, you must see your content in the same way. In this episode, we will show you how.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

Are you still struggling with creating content for your small business? You're not the only one. There are a lot of small business owners who are still posting day to day with no content schedule and no real alignment with their marketing objectives. Today's episode covers the basics of working with a content calendar to eliminate the guessing game between several platforms.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

We get it; IGTV is this fun and exciting new platform that you are ready to jump in and start trying! Well, not so fast. There are technical aspects that you need to consider as well. In today's episode, we are covering our top technical tips for utilizing the platform.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

Creating content for your video marketing strategy does not need to be a huge mystery or even hard. However, there are a few things that you need to take into consideration. Your objective is not only to create content but to create massive value for your audience.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

It is about time to stop being scared of video, and it's time to consider it a heavyweight contender in your marketing mix! First, let's discuss why you are scared and get some real answers to the reasoning behind why you are scared in the first place.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

Everyone is talking about IGTV, but the real question is, should you use it and why? As a platform, Instagram has been growing by leaps and bounds. As a small business owner, it is at this very moment when you should be utilizing new tools like these to broaden your reach on social media.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].

Every successful business has the backing of an incredible brand. A successful brand understands the importance of a clear brand vision, the brand's purpose, the brand's future goals and objectives, and the brand's values. Mix all three, then you have what you need to succeed on a platform like Instagram.

🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneurs by following the show and leaving a rating on ⁠Spotify⁠ or a review on ⁠Apple Podcasts⁠.

🔗 Mentions & Affiliates:

⁠Affiliate Disclaimer⁠

📌 Important Links:

-- Subscribe to ⁠The SoVerve Way Newsletter⁠⁠, our monthly email newsletter list.

-- Enjoyed this episode? Read ⁠The SoVerve Annex⁠⁠, a blog for local small business owners.

-- ⁠Learn more about our podcast⁠⁠ or learn more ⁠for information about becoming a guest⁠.

-- For marketing and business tools and resources, visit our ⁠Preferred Vendors⁠⁠ page.

💻 Let’s Get Social:

⁠⁠Website⁠⁠ // ⁠⁠Instagram⁠⁠ // ⁠⁠Facebook⁠⁠ // ⁠LinkedIn⁠⁠

⚙️ Feedback & Questions: Would you like me to cover a specific topic on the show? Please email me at [email protected].