If you're a small business owner right now, you've probably asked yourself if you should post about what's happening in the world? Or should you stay quiet and keep posting about my business like nothing's wrong?

You can post. You can pause. You can do both. In this episode, we're reframing political posting as a strategy instead of a risk and giving you permission to choose what actually serves your business and your mental health. Your work still counts, no matter how you show up.

What does an acrobat aerialist know about content creation that most social media managers don't? Turns out — everything.

In this episode, I sit down with Elijah Holt, a performer and content creator who's turned aerial acrobatics into a content goldmine. We dig into how he balances the technical precision of his craft with creating content that hooks people who've never touched a silk in their lives.

But this isn't just about aerial work — it's about why YOUR unique skills, hobbies, and "weird" talents are the competitive advantage you've been overlooking.

We talk about:

How to bring unconventional skills into your content without forcing it

Why being a performer made him a better creator (and vice versa)

The role of play in serious business content

How to differentiate yourself when everyone else is following the same playbook

And why YOU are the secret sauce your content has been missing

If you've ever thought, "My niche skill is too random to work in my content," this episode will change your mind.

Follow Elijah: https://www.instagram.com/theincredibleholt/

PlayStation work: https://www.instagram.com/reel/DDP1Q_QyHSQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Viral stretching video: https://www.instagram.com/reel/DTS3FNyjcbr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Shower video: https://www.instagram.com/reel/DTd4j8ymMTd/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Work with Jordan: https://stan.store/thespacesocial?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnmRe7wWQe3nzhTunB2b2EdTYOJCDSzfmXDKXONiXoVpDO6aF5TkeRmpKGH7g_aem_EY1zbkpmrC5p8AYXGt3Edw

On this week's episode of the space social podcast, we talk about how to stop begging for sales and actually making sales.

All things The Space Social: https://stan.store/thespacesocial?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAdGRleAPSMvJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaezzNNAYpDe16DCunfv90jVE9U6XTWXLtlC4gtsEe06BCr_V-vqXS7HGnNfrA_aem_0vPwi547OjGCWrRbTO00Nw

Adam Mosseri, head of Instagram, just published an essay that confirms what savvy creators already know and it's a wake-up call for everyone still operating like it's 2018.

In this episode, we break down Mosseri's "Authenticity After Abundance" and pull out the actionable insights you actually need. He's not just talking about AI trends.

He's essentially admitting Instagram's polished feed is over, DMs are where the real engagement lives, and we're about to enter an era where skepticism is the default.

What we cover:

- Why imperfection is your new competitive advantage (and how to use it)

- The trust crisis coming to social media—and how to prepare your brand now

- Instagram's acknowledgment that "who says it" will matter more than "what's being said"

- Practical shifts you need to make today: DMs over feed, raw over polished, credibility over production value

- How to define your "only you" factor before AI can replicate everything else

If you're a creator, solopreneur, or managing social for small businesses, this isn't just theory.

These are the strategies that will separate thriving accounts from irrelevant ones in 2026.

Stop chasing polish. Start building proof.

Mosseri's post: https://www.threads.com/@mosseri/post/DS76UiklIDf?xmt=AQF0HYX3Lrlhw4o6QuP8zbbSuMDRZKqP5hoRB9R4nID_5dVronOlHIhCyXg4duvGTNHQwvsu&slof=1

Work with me: https://stan.store/thespacesocial/p/join-my-membership-5cawq?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAQ0xDSwPJLk5leHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAaf9O86hhkrM5inLOCzMPoxyWK21rJXgbzUPoNKgBhAc1cIcTYE13kyL6JUIkw_aem_iZm59dwhmLjA7w8erw9CwA

2025 was absolute chaos for social media and if you blinked, you missed three algorithm updates, a TikTok ban (then unban), and mass creator account deletions that left businesses scrambling.

In this episode, we're breaking down everything that went right and spectacularly wrong across Instagram, YouTube, TikTok, and LinkedIn this year. From Instagram's 20-minute Reels revolution to the mass ban wave that wiped out thousands of accounts overnight, we're covering it all.

Join besties: https://stan.store/thespacesocial/p/join-my-membership-5cawq

Social media management: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f

2025 proved that safe marketing is dead marketing.

This year's standout campaigns threw the rulebook out the window—embracing the loud, the offbeat, and the unapologetically niche.

From Sydney Sweeney's "good jeans" campaign to Crumbl's wildly absurd cookie-scented body scrub collab with Dove, the brands that won weren't the most polished, they were the most bold.

But not every risk paid off.

We're breaking down the year's biggest wins and most cringeworthy missteps, including Pantone's tone-deaf color of the year reveal and Beis' panic-inducing fraud alert email fail.

Join us as we explore what made campaigns like Dunkin's Sabrina Carpenter espresso collab and Apple TV's Severance immersive marketing so unforgettable and what we can all learn from the brands that fumbled. Spoiler: resonance outshines reach, every single time.

Www.the-spacesocial.com

Stop wasting time on social media tactics that don't convert. In this episode, I'm pulling back the curtain on the most common strategy mistakes I see, and immediately delete, from my clients' social plans.

From chasing algorithms instead of audiences to overcomplicated content calendars that lead to burnout, I'm breaking down exactly what's holding your social presence back and what to replace it with.

You'll learn how to shift from posting for everyone to speaking directly to your ideal buyer, how to use trends strategically (not desperately), and why fear-based messaging is sabotaging your sales. If you're ready to simplify your strategy and actually see results, this episode is your permission slip to delete the noise and focus on what converts.

Work with me: https://stan.store/thespacesocial

Happy 5 years to The Space Social!

Work with me: https://stan.store/thespacesocial

When Kailin Beck posted about "the dahlia that saved her," she struck a chord with mothers everywhere who've felt themselves disappearing into the daily demands of parenthood. In this conversation, Kailin opens up about why having something beyond motherhood isn't selfish, it's essential.

From her family's century-old Danish sheep ranch in American Fork, Kailin has transformed six acres of Beck family land into a thriving flower farm. But this isn't just a story about starting a business. It's about rediscovering yourself, taking leaps that terrify you, and finding your way back to being an active participant in your own life.

Beck Farm: https://www.beckfarmsutah.com/

Social Media: https://www.instagram.com/beckfarmsutah/?hl=en

Work with Jordan social media management: https://stan.store/thespacesocial

The Space Social Besties: https://stan.store/thespacesocial/p/join-my-membership-5cawq

1. Client complaints don't belong online. If a client is frustrating you, address it directly with them or vent to a friend in private. When you air grievances publicly, potential clients see you as someone who might drag them through the mud online too.

2. Taking a social media break? Just take it. You don't need to announce your departure. The grand exit rarely lands the way you think it will.

3. Skip the "business is so hard" posts. Struggle is universal. It's part of entrepreneurship. Instead of broadcasting your challenges, channel that energy into creative solutions.

4. End the public pricing rants. There are clients out there willing to pay your rates. If you're not attracting them, the issue isn't the market, it's your messaging. Get clearer on who you serve and why you're worth it.

5. Just because you can post something doesn't mean you should. Before you hit share, ask yourself: Does this serve my business, or does it just make me feel better in the moment?

Work with me: https://stan.store/thespacesocial