The Speaker Lab Podcast

Welcome back to The Speaker Lab for a special bonus episode!

The Successful Speaker is a book I am releasing soon and as part of the launch, you're going to hear the first few chapters on today's show.

Directly from the actual audiobook, you'll hear what's in this book, who I am and my story on becoming a speaker. You'll also get an overview of the successful speaker roadmap and then chapter one about choosing your audience.

Join us to hear these topics and then be sure to get your own copy of The Successful Speaker! 

THE FINER DETAILS OF THIS SHOW:  

• What is the foundation of your speaking career?
• What will all audiences be wondering no matter who is speaking to them?
• What is the topic trifecta and how do you apply it to your business?
• Which 7 major industries have the highest demand for speakers?
• If industry comes first, what follows?
• Can you change industries later in your career?
• Knowing what to speak about begins with what?
• Why you should choose two industries, and how to move forward after you do.
• And so much more!

EPISODE RESOURCES

• Got questions? Send them in here
• Email me!
• Read show transcripts here
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Virtual reality is becoming part of our lives, even part of our speaking careers.

Terry Brock is our guest for today's show and he's to dig deeper into something we touched on during his first visit: how to become a virtual speaker.

On this episode of The Speaker Lab, we get into the finer details on virtual speaking and things like the technology you need, how to price yourself, the clients who hire virtual speakers, and how you can actually earn more as a virtual speaker than speaking in-person.

Terry tells us those things and much more so please be sure to join us for episode 276 of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW:  

• Is Zoom a necessary part of a virtual speaking set up?
• How can an index card help you create a connection virtually?
• What is key to ensuring a win for both your client and for you?
• Are there industries or clients that are more receptive to virtual speaking?
• Why would people initially be reluctant to use video?
• When and why you should offer a bonus session for your clients.
• How do you set up pricing and fees for virtual speaking?
• What is the most important piece of your online set up?
• And so much more!

EPISODE RESOURCES

• Terry Brock's web site
• Terry Brock on Twitter
• Get Coaching from Terry (free!)
• Loom's web site
• Episode 265 with Terry Brock
• The Successful Speaker, by Grant Baldwin
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Read show transcripts here

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erick Rheam is our co-host and we are talking about the 5 step goal setting process you can use to create and achieve your goals in 2020 and beyond.

On today's episode of The Speaker Lab, Erick and I walk you through each of the five steps and we also talk about how we use these personally in our speaking careers and also here within The Speaker Lab itself.

Whether you're listening at the start of the year or any other time you're going to get useful and practical advice, including specific examples you can follow immediately. Join us for that and more on episode 275 of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:  

• Why are mini-retreats so important to the goal setting process?
• How to plan out where you and your business are headed.
• Do you have to wait until January 1st to set goals?
• What are habit goals and achievement goals, and how many of each do you need?
• How many primary goals should you set for your business each year?
• What is a component most people miss in their goal setting?
• How often should you read your goals and refresh them?
• Why clarification is a critical step in the 5 step goal setting process.
• And so much more!

EPISODE RESOURCES

• Erick Rheam's web site
• Erick Rheam on Twitter
• Streaks app
• Vivid Vision, by Cameron Herold
• The Successful Speaker, by Grant Baldwin
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Read the show transcripts here

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Whether you're a speaker or a writer or both, you should be asking how to find your voice.

The woman with the answer is Allison Fallon and she joins us on episode 274 of The Speaker Lab. On this edition of the show, Allison and I talk about how to deal with nerves before you speak, the value of writing as a speaker and why you should create a writing habit.

Be sure to check out those topics and more in this conversation with Allison Fallon on episode 274 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

• Why you should you write even if you don't think you're a writer.
• How much time should you spend writing every day in order to reap the benefits?
• What are some ways to combat nerves while you're speaking?
• What does it mean to look for the common thread?
• Should you write about an in-demand topic or something you're passionate about?
• Can you write a book that is both content-driven and story-driven?
• Does being in the right place at the right time play a role in the success of a book?
• Is it an option to not be a writer in our world today?
• And so much more!

EPISODE RESOURCES

• Allison Fallon's web site
• Allison Fallon on Twitter
• Indestructible: Leveraging Your Broken Heart to Become a Force of Love & Change in The World, by Allison Fallon
• Allison Fallon on Instagram
• Bread and Wine, by Shauna Niequest
• The Shack, by William P. Young
• Find Your Voice podcast
• The Successful Speaker, by Grant Baldwin
• Booked and Paid to Speak
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Read show transcripts here

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A man who is an expert at selling yourself as a speaker is here for episode 273 of The Speaker Lab!

Mr. Matthew Kimberley is a sales wizard and he gives us great strategies on what it takes to truly sell yourself in the speaking world. On today's show, we also talk about when and why he speaks for free and the math behind that choice.

You can hear that and much more when you tune in to this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

• What is the best way to build trust, credibility and stature?
• Where does he live and how does that impact his business?
• Is anyone a natural born sales person?
• Why asking when you need something is too late and what to do instead.
• What are the benefits of calling someone versus emailing them?
• Should you speak on your own stage?
• What kind of response rate should you expect initially?
• Why you need to be explicit when collecting testimonials and referrals.
• And so much more! 

EPISODE RESOURCES

• Matthew Kimberley's web site
• Matthew Kimberley on Twitter
• 5 Things You Need to Do Every Morning to Get More Clients in 60 Days
• The Checklist Manifesto, by Atul Gawande
• The Successful Speaker, by Grant Baldwin
• Booked and Paid to Speak
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Read show transcripts here

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever consider how to turn your clients into fans - even raving fans? Our guest today, David Meerman Scott, has literally written the book on doing so and he's here to share his insights.

Today on the Speaker Lab, we talk about how to turn your clients into raving fans, and how he can talk about a general topic that applies to many audiences while still standing out in the marketplace. We also discuss how he landed speaking gigs on Tony Robbins' stages, something he does frequently.

Plus you'll want to stay tuned til the end when he tells one of the BEST stories! It's a nightmare for any speaker, but it's hilarious so join us to hear it on episode 272 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

• How did he book a gig on Antarctica?
• Why do Tony Robbins' speakers give away everything during their talks?
• What is news jacking and why is it so beneficial for speakers?
• Why he doesn't he read or listen to other content in the marketing niche.
• What is the first step in how to turn your clients into fans?
• Are there scientific reasons for hanging around after you give your talk?
• How can hash tags help you connect with people after a speech?
• Why does he do yoga before he speaks?
• And so much more!

EPISODE RESOURCES

• David Meerman Scott's web site
• Fanocracy, by David Meerman Scott
• David Meerman Scott on Twitter
• New Rules of Marketing and PR, by David Meerman Scott
• The Successful Speaker, by Grant Baldwin
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Read show transcripts here

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to communicate in an online world is very different from in-person communication, and today's guest is an expert at both!

Dr. Nick Morgan is returning to The Speaker Lab to talk about his latest book, Can You Hear Me?. The book is about how to connect with people in a virtual world including how to ensure you are getting the correct message across to your clients. We also talk about the power of emojis!

This is a wide-ranging conversation I think you will really enjoy so join us for episode 271 of The Speaker Lab with Nick Morgan.

THE FINER DETAILS OF THIS SHOW:  

• What can you do offstage to ensure more referrals?
• How does negativity bias impact our virtual communication?
• Does using emojis give you a greater chance at having a successful email exchange?
• How should you use emojis?
• What is the hierarchy of communication in the online world?
• What are things to keep in mind when talking on the phone?
• How many years does it take to learn to have a normal conversation?
• What does consistency tell others about our trustworthiness?
• And so much more!

EPISODE RESOURCES

• Nick Morgan's Public Words website
• Can You Hear Me?, by Nick Morgan
• Nick Morgan's other books
• Nick Morgan on Twitter
• Episode 153 of The Speaker Lab
• Tim Sanders web site
• Screencastify
• Loom
• The Successful Speaker, by Grant Baldwin
• Booked and Paid to Speak
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Read show transcripts here

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's one thing you can do to ensure success? It's delivering results as a speaker. Mark Bowden is a phenomenal speaker who has built a thriving business doing just that in a niche market.

Today on The Speaker Lab, he explains the 3 things that have moved the needle most for him, the difference between picking a topic you're interested in versus a result you can deliver and the messages you may be sending with your body language on stage.

Hear his wisdom and insights on those concepts and more on episode 270 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

• When do opportunities come your way?
• How do you know if your passion is something you can be hired to speak on?
• What results can tell you about a niche in the marketplace.
• What's the fastest way to earn trust and credibility?
• Why is it important to connect with other speakers in your niche?
• What's the #1 thing speakers don't do that is hurting them?
• What is the audience's job?
• What are the optics of the stage and why do they matter?
• And so much more!

EPISODE RESOURCES

• Mark Bowden's web site
• Mark Bowden on Twitter
• Mark Bowden's Ted Talk
• Speech breakdown of Mark's Ted Talk
• Sir Ken Robinson's Ted Talk
• The Successful Speaker, by Grant Baldwin
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Read show transcripts here

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For some speakers, presenting in front of an audience is only the beginning of their impact, but knowing exactly how to expand beyond the stage can be intimidating. On today's episode of The Speaker Lab, Joe Sanok is sharing some best practices for building out your audience.

Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast.

In episode 269, Joe walks us through the finer details of creating additional products your audience needs, from courses to live events. Joe walks us through how to determine if your product is needed and how much your audience is willing to pay for it. Stay tuned for that and much more on today’s edition of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW:  

• How does niching down help you charge more?
• When does it work to microniche down and when does it not?
• What can you do to help your audience level up?
• When is it beneficial to be "the first" to speak on a topic?
• Can you niche down too much?
• How do you evolve your business to better serve your audience?
• What kind of strategy is needed for monetizing a smaller niche market?
• How does understanding your end-goal help you set your strategy?
• What is the best way to expand your reach?
• And so much more!

EPISODE RESOURCES

• Joe Sanok's web site
• Joe Sanok's podcast
• Podcast Launch School
• The Successful Speaker, by Grant Baldwin
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Read show transcripts here

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How writing and speaking go together may seem obvious, but there are important distinctions and here to explain what they are is Ryan Holiday.

Ryan is a best-selling author of several books as well as an in-demand international speaker.

On episode 268, he tells us more about how writing and speaking go together in his business, as well as his process for writing and developing a talk and how he gets into the zone before speaking to big audiences. You can hear us dig into those topics and more on this episode of The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

• How does he test new material?
• What similarities does he find among his diverse audiences?
• What does he try to do with each of his books?
• Does he set specific speaking intentions when he writes his books?
• When can it be difficult to get reps as a speaker?
• Can geography impact your speaking opportunities?
• How does he define stillness?
• Why is it better to speak earlier in the conference series?
• And so much more!

EPISODE RESOURCES

• Ryan Holiday's web site
• Daily Stoic web site
• Stillness Is The Key, by Ryan Holiday
• Ryan Holiday's other books
• Ryan Holiday on Twitter
• The Successful Speaker, by Grant Baldwin
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Read show transcripts here

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.