“What does it feel like to be a customer of your business? How are you treating your customers? How are you making them want to not just come back, but tell their friends?”

Brittany Hodak’s story reminds us that a truly fulfilling speaking career comes from real clarity and intentionality, not chasing every gig or opportunity that comes along. She didn’t set out to become a speaker—her journey began with launching a marketing agency for some of music’s biggest names, which eventually led to media attention, a Shark Tank appearance, and eventually speaking invitations. Only after saying yes a few times did Brittany realize the demand—and value—for her insights on creating “superfans” through customer experience.

However, Brittany’s growth wasn’t from one big break. It stemmed from consistently refining her message, learning to say no (even to well-paid opportunities), and protecting her priorities—especially bedtime routines with her two young kids. Instead of chasing every opportunity, Brittany focused relentlessly on her message: helping organizations build loyal customers. By sticking to her lane, turning down distractions, and showing up with real, tested insights, she’s built a thriving speaking business on her own terms. What can we learn from Brittany? Success isn’t about being everywhere or everything. It’s about knowing who you serve, being consistent, and building your work around what matters most!

You’ll learn:

• Balancing a speaking career and family life
• Focusing on customer experience and creating superfans
• Determining the right number of speaking engagements
• Evolving your speaking niche and messaging
• Developing signature keynotes and customization
• Using humor and engagement in presentations
• Productizing knowledge
• And much, much more!

“You have to stay on one path if you want to be known for that.”

Episode Resources

• Brittany’s Website
• 2 Day Booked and Paid Bootcamp
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“One thing that will make you better suited towards being able to deal with that is if you have a resilient mindset to know that whatever you’re going through, what is the lesson I’m going to get out of it and how is it going to make me better? Where is the positive growth going to come from here?”

Tiran Jackson’s story is a masterclass in turning heartbreak into hope and challenge into fuel. If you think a speaking career is about big breaks or spotlight moments, Tiran is living proof that the real work happens in the trenches of adversity. What began as a thriving engineering career was turned upside down by a tragic accident that took his wife’s life and left Tiran fighting for his own. In the aftermath, he didn’t set out to be a speaker, but the realization that his journey through loss, resilience, and rebuilding could help others, sparked something new.

For months, Tiran focused on tiny, consistent steps: showing up for grueling physical therapy, supporting his son through grief, and speaking at small gatherings, but each moment, and every bit of hard-won progress, mattered. His breakthrough wasn’t about having the “best” story, but about building the discipline to show up, refine his message, and deeply serve his audience.

Today, Tiran speaks to leadership teams, NFL athletes, and faith communities on resilience and using adversity for growth. His business didn’t happen overnight—it grew as he learned to share his story with intention, listen to the needs of his audience, and put in the work of outreach and relationship-building. The lesson? Success as a speaker isn’t about being the loudest or most dramatic voice—it’s about being willing to show up, be real, adapt, and encourage others no matter how tough it gets.

You’ll learn:

• Using adversity for growth
• Resilience in challenging situations
• The role of a strong support system
• Growing confidence and recognition of potential
• The importance of process, audience outreach, and message refinement
• Customizing talks for various audiences
• The value of building long-term relationships
• Knowing one’s value
• The realities of building a business
• And much, much more!

“If you’re not good at something, the best thing you can do is have a process for improvement.”

Episode Resources

• Tiran’s Website
• 2 Day Booked and Paid Bootcamp
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Client communication just doesn’t cut it anymore. In 2025 we have so many generations working together, we want to rush right to the product, but we have to learn how to use these people first communication skills.”

Jason Raitz is proof that success as a speaker isn’t about overnight wins or waiting for an opportunity to knock—it’s about grit, clarity, and a relentless focus on serving others. Starting from a childhood love of the stage (and a knack for bribing friends with cookies), Jason spent years speaking in churches and schools before finally stepping into the corporate world, but this pivot didn’t come easy.

For years, Jason juggled ministry with speaking gigs, sometimes feeling invisible and fighting off imposter syndrome—especially when the dream career didn’t materialize quickly. The breakthrough came when he stopped trying to speak to everyone and niched down, listening deeply to the needs of his new audience: financial professionals. That decision, plus hours of research and talking with industry leaders, turned Speak with People from an idea into a respected business.

Jason’s message is simple but necessary: real impact happens when you communicate with people, not at them. His journey is a masterclass in perseverance—reminding us it’s not about being the loudest voice in the room, but being the one willing to listen, adapt, and keep going even when it’s tough.

You’ll learn:

• Running a business with a nonprofit mindset
• Niching down and focusing on a specific market
• Differentiating companies from personal brands
• Difficulties in breaking into the church speaking circuit
• How financial necessity is a driving factor in career decisions
• The challenges of adapting messages and delivery
• The importance of being a health communicator
• Adapting content creation and sales approaches
• And much, much more!

“I want to teach people how to be a healthy communicator, to be able to speak from a place of health on the inside. Because if your inner world is chaos, what comes out of your mouth is not going to be great.”

Episode Resources

• Jason’s Website
• 2 Day Booked & Paid Bootcamp
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Ultimately, you don’t need to have any certification. You need to have some level of experience where you can speak authentically and congruent. It’s gotta be congruent with how you feel about your knowledge.”

Clinton Young knows what it’s like to hit rock bottom—and how to turn that experience into fuel for an inspiring speaking career. After losing his business and confidence during the 2008 financial crisis, everything shifted thanks to a tough-love moment at a seminar and a game-changing podcast episode. Now, as a sought-after speaker and coach, Clinton helps others build clarity, confidence, and the systems they need to get booked and paid to speak.

Clinton’s secret sauce? It’s all about systems—the thing that separates hobby speakers from true professionals. Instead of trying to talk to everyone about everything, he challenges speakers to focus on what they’re great at (credibility), what fires them up (excitability), and where the real opportunities are (profitability). The biggest thing that holds most people back? Imposter syndrome. Clinton’s quick to remind us that even the best feel uncertain sometimes, but the key is taking action anyway—and shifting the focus from your own nerves to the people you’re there to serve.

Success in speaking isn’t about waiting for gigs to magically appear—you’ve got to have a clear system, a focused message, and the drive to keep showing up. Clinton’s story is proof that when you ditch the “someday” mindset and get serious about building the right framework, you can turn speaking into a real, thriving career—no matter where you’re starting from.

You’ll learn:

• The importance of systems in speaking
• Overcoming limiting beliefs and imposter syndrome
• Managing nerves and the psychological side of speaking
• How to identify audiences and topics
• A framework for finding your niche
• Understanding and establishing credibility
• Building relationships with event organizers
• How to stand out among other speakers
• And much, much more!

“And by far, in my opinion, the biggest thing that stops people is ourselves. It’s our own limiting beliefs around, “Can we get paid?”

Episode Resources

• Clinton’s Website
• 2 Day Booked & Paid Bootcamp
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“When we’re intentional about pursuing our dreams, that’s when we can see things more clearly. Because most of the time we get so busy in the everyday that we don’t take time for those things. And those things are not just going to happen, right?”

Amy Burton, a once-high school Spanish and theater teacher turned powerhouse speaker, is redefining the classroom experience for educators everywhere. Broadcasting from the chilly terrains of Alaska, Amy is here to offer her inspirational journey from the classroom to the stage. 

Having successfully transitioned from homeschooling her neurodivergent children to running not one, but two impactful businesses, Amy shares how her inherent love for those "aha moments" in teaching guided her to a career in speaking. In this episode, Amy dives into the nitty-gritty of translating her passion into practical impact, highlighting how she uses her expertise to coach educators on reducing stress and conflict in classrooms through understanding the brain's workings.

Join us as Amy talks about the challenges and triumphs of embracing one's gifts, the raw truth about pursuing something bigger than yourself despite the fears, and why starting small can be powerful. Whether you're curious about breaking into the speaking world or looking for inspiration to take the next step in your own journey, Amy’s story is a testament to the power of perseverance, intentional growth, and the courage to follow your passion. Tune in for practical insights, empowering moments, and a few chuckles as Amy shines a light on the path to pursuing your true calling!

You’ll learn:

• Coaching techniques to improve classroom environments
• Overcoming personal hurdles
• How to diversify speaking opportunities
• Utilizing virtual platforms due to geographic limitations
• The importance of mentorship and guidance
• About recognizing effort as a key driver of success
• And much, much more!

“Where I am now isn’t where I’m going to be, but where I am now is a benefit to where I want to be.”

Episode Resources

• Amy’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Travel Hacks Every Speaker Should Know with Chris Hutchins

“If you don’t want to play the sign up bonus game, optimize where you’re spending but always be getting more than 2x on everything.”

Navigating the world of travel optimization can feel overwhelming, but our guest this week, Chris Hutchins, is here to break it all down. Chris, host of the All the Hacks podcast, is a master of the travel hacking world and joins us to share his insights on making the most of your travel experiences, especially as a frequent speaker. 

Chris dives into the importance of loyalty when it comes to earning coveted airline miles and hotel upgrades. By picking a favorite and sticking with it, you can unlock perks that make travel more enjoyable and often less expensive. Additionally, he discusses the evolution of earning points through credit card spend and how it's shifted the landscape of travel rewards, making it more accessible for those who play the game strategically.

Whether it’s snagging an elusive flight upgrade or scoring a better hotel room, Chris shares practical tips and personal anecdotes on optimizing travel through smart credit card use and award booking strategies. He breaks down the value of different loyalty programs, encouraging you to think about where you fly most often and aligning your strategy accordingly. 

In this episode, Chris also explores the world of airport lounges and rental cars, offering hacks on how to gain access without necessarily spending a fortune. Plus, his unique perspective on balancing the allure of points with the practicality of cashback offers valuable insights for anyone looking to travel smarter. Listen in and discover how small shifts in your travel planning can lead to big rewards both personally and professionally!

You’ll learn:

• The importance of travel optimization for speakers
• Why loyalty matters for gaining travel rewards
• How to adapt to changes in loyalty programs
• Strategies for maximizing loyalty programs
• Points and miles optimization
• Psychological impact of using points versus cash
• Methods for securing upgraded flights and hotel stays
• The best ways to get access to airport lounges
• Chris’ travel tips and hacks
• And much, much more!

“You could have top tier status with every hotel and every airline without ever spending one night in any of them.”

Episode Resources

• Chris’ Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Knowing who you are as an individual on the spiritual side of life helps guide you to who you are created to be.”

One of the coolest parts of TSL is watching our coaches work 1:1 with students and helping them find the clarity and confidence they need to take their speaking businesses to the next level. And today, you’re going to get to see that process in action.

We're back with another live coaching episode with Erick Rheam! This week, Erick is helping two former TSL students, Bryan Marvel and Jill Christensen, work through real problems they're facing in their speaking businesses.

Bryan, a pastor and faith-based speaker, discusses his journey of balancing pastoral duties with speaking engagements. Embarking on a speaking career can often feel challenging, especially when you're trying to find your unique voice amidst diverse audience expectations. Bryan's focus on spiritual identity has led him to explore innovative ways to expand his reach, such as targeting midweek speaking opportunities and tapping into personal connections to open new doors.

Jill offers a compelling story of reinvention and persistence. Specializing in workplace culture and HR, Jill demonstrates the importance of a structured approach to client communication. Her commitment to building relationships and consistently engaging with past clients highlights the need for adaptability and fresh content.

Both speakers tackle challenges like burnout and refining their processes, offering insights into the power of systematic approaches and networking. Whether you're a newbie or a veteran, this episode is packed with practical lessons on adaptability, innovation, and leveraging connections to build a flourishing speaking career!

You’ll learn:

• Bryan’s background and his target audience
• Strategies for expanding weekday speaking opportunities
• About Jill’s eight-year speaking career
• How to overcome communication barriers
• The importance of having a system in place for speaking success
• And much, much more!

“You might think I should be speaking to CEOs and leaders because they own how we do things, but I was smart enough to recognize that they outsource to human resources in ninety-five percent of organizations.”

Episode Resources

• Bryan’s Website
• Jill’s Website
• Join A Future Live Coaching Episode
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The speaking industry is one that has been around for generations…And it has survived wars, depressions, recessions, 9/11, pandemics, and it’s not going anywhere.”

Navigating the speaking industry can seem daunting with its ever-shifting trends and economic uncertainties. So this week, drawing from his extensive experience in the field, Shawn Hanks offers his seasoned perspective on how speakers can thrive amidst these changes.

Shawn discusses the current optimism in the event market despite past economic caution as a result of the pandemic. Event planners are investing wisely in speakers who offer real strategic solutions, not just entertainment. This reinforces the importance of aligning speaking content with what organizations seek. The episode also highlights the enduring value of live events. While virtual events gained traction, they haven't supplanted the critical face-to-face human interaction that live gatherings offer.

Additionally, Shawn advises speakers to balance staying current with trends like AI, without losing sight of timeless topics such as leadership or innovation. Authenticity remains crucial—chasing trends for the sake of visibility may backfire, but sticking to your core passions ensures long-term success. This adaptability while staying true to your message is key to maintaining a successful speaking career. For speakers, whether new or seasoned, Shawn's insights offer guidance on crafting a fulfilling and enduring career in the speaking industry!

You’ll learn:

• The nature of public speaking
• The state of the speaking industry
• Growth and trends in the speaking industry for 2025
• How economic considerations impact speakers
• The future of the speaking industry
• Content evolution for speakers
• And much, much more!

“Event planners aren’t booking a speaker, they are solving a problem and the speaker is the avenue to solve that problem.”

Episode Resources

• Shawn’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“If you are thinking about doing something long term, test it internally, be an intrapreneur, right? Go create something amazing for your company and see if you enjoy doing it.”

Jenny Wood's transition from a high-flying Google executive to an influential public speaker is nothing short of inspiring. After spending eighteen years at Google, Jenny chose to follow her passion for public speaking, resulting in a story of passion, relentless improvement, and the power of authenticity. She joins us today to share her experiences, the nitty-gritty of making it as a speaker, and the wisdom she’s garnered along the way.

One crucial element of Jenny’s approach is her dedication to constantly improving her craft. By working with a keynote consultant and continuously analyzing her presentations, she shows that learning and adapting are key to success in speaking. Jenny is also candid about dealing with imposter syndrome and the challenges of leaving a secure job, demonstrating that courage is essential when facing the unknown.

Furthermore, a significant part of Jenny’s strategy has been leveraging her book, Wild Courage, as a tool to establish her voice in the market. She uses it not just as a revenue source, but as a means to spark meaningful conversations and draw connections with her audience. Understanding the business side of speaking, from setting fees to engaging with speaker bureaus, is another area where Jenny offers valuable insights.

Jenny’s journey highlights the importance of embracing one's unique voice. Her story teaches us that success is about being true to oneself, learning from failures, and continually striving for excellence. For those starting out in speaking, Jenny’s experience is a beacon, showing that with dedication and strategic planning, a fulfilling speaking career is within reach.

You’ll learn:

• Jenny’s speaker pricing strategy
• About Jenny’s book launch
• Multiple revenue streams and book profitability
• If books are necessary for personal branding
• Jenny’s transition from corporate to speaking
• Challenges of entrepreneurship
• Overcoming fear and uncertainty
• Combating imposter syndrome
• And much, much more!

“There was some level of high net freedom that was appealing to me of just being on my own.”

Episode Resources

• Jenny’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“We use visual tools and common language, so we share tools as if they’re mirrors so that the mirror does the heavy lifting and you get self awareness through looking at the mirror.”

Navigating the world of speaking and building a unique brand can be daunting in the early stages of your career. So this week on The Speaker Lab Podcast, Jeremie Kubicek joins Grant Baldwin to shed light on the strategic integration of speaking into a broader mission. Jeremie's journey into the content space began with a strong focus on vision, aiming not just for individual fame, but for a transformative impact on leadership culture worldwide.

Throughout the episode, Jeremie highlights the importance of aligning speaking with your overarching vision and mission. He discusses the unique business model he's built, which involves seven hundred coaches and consultants speaking on his content, enabling a scalable impact without the sole reliance on his personal speaking engagements. This model fosters long-term partnerships and creates sustainable revenue streams beyond the traditional cycle of publishing and promoting books. However, being at the forefront of this innovative model comes with its own set of challenges, prompting Jeremie to share insights into the balance between content creation and personal engagement.

Jeremie and Grant’s conversation offers invaluable lessons in creating content that transcends individual endeavors. By focusing on building a lasting enterprise, speakers can find a path that aligns with both personal and professional goals. With a new book on the horizon, Jeremie exemplifies how to harness speaking as a pivotal component of a larger, mission-driven business strategy. This episode is packed with guidance for those looking to innovate and grow their speaking careers, whether they are just starting out or seeking the next level of impact!

You’ll learn:

• Strategies for leadership culture
• Role of speaking in spreading content
• Model of licensing content
• Differentiating personal vision from competition
• Jeremie’s personal journey into speaking
• Building and managing major events
• Best practices for speakers
• Using AI in content creation
• And much, much more!

“I want to take more time on the front end to really, really know and understand what [speakers] are trying to accomplish.”

Episode Resources

• Jeremie’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.