The Speaker Lab Podcast

“The speaking industry is one that has been around for generations…And it has survived wars, depressions, recessions, 9/11, pandemics, and it’s not going anywhere.”

Navigating the speaking industry can seem daunting with its ever-shifting trends and economic uncertainties. So this week, drawing from his extensive experience in the field, Shawn Hanks offers his seasoned perspective on how speakers can thrive amidst these changes.

Shawn discusses the current optimism in the event market despite past economic caution as a result of the pandemic. Event planners are investing wisely in speakers who offer real strategic solutions, not just entertainment. This reinforces the importance of aligning speaking content with what organizations seek. The episode also highlights the enduring value of live events. While virtual events gained traction, they haven't supplanted the critical face-to-face human interaction that live gatherings offer.

Additionally, Shawn advises speakers to balance staying current with trends like AI, without losing sight of timeless topics such as leadership or innovation. Authenticity remains crucial—chasing trends for the sake of visibility may backfire, but sticking to your core passions ensures long-term success. This adaptability while staying true to your message is key to maintaining a successful speaking career. For speakers, whether new or seasoned, Shawn's insights offer guidance on crafting a fulfilling and enduring career in the speaking industry!

You’ll learn:

• The nature of public speaking
• The state of the speaking industry
• Growth and trends in the speaking industry for 2025
• How economic considerations impact speakers
• The future of the speaking industry
• Content evolution for speakers
• And much, much more!

“Event planners aren’t booking a speaker, they are solving a problem and the speaker is the avenue to solve that problem.”

Episode Resources

• Shawn’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“If you are thinking about doing something long term, test it internally, be an intrapreneur, right? Go create something amazing for your company and see if you enjoy doing it.”

Jenny Wood's transition from a high-flying Google executive to an influential public speaker is nothing short of inspiring. After spending eighteen years at Google, Jenny chose to follow her passion for public speaking, resulting in a story of passion, relentless improvement, and the power of authenticity. She joins us today to share her experiences, the nitty-gritty of making it as a speaker, and the wisdom she’s garnered along the way.

One crucial element of Jenny’s approach is her dedication to constantly improving her craft. By working with a keynote consultant and continuously analyzing her presentations, she shows that learning and adapting are key to success in speaking. Jenny is also candid about dealing with imposter syndrome and the challenges of leaving a secure job, demonstrating that courage is essential when facing the unknown.

Furthermore, a significant part of Jenny’s strategy has been leveraging her book, Wild Courage, as a tool to establish her voice in the market. She uses it not just as a revenue source, but as a means to spark meaningful conversations and draw connections with her audience. Understanding the business side of speaking, from setting fees to engaging with speaker bureaus, is another area where Jenny offers valuable insights.

Jenny’s journey highlights the importance of embracing one's unique voice. Her story teaches us that success is about being true to oneself, learning from failures, and continually striving for excellence. For those starting out in speaking, Jenny’s experience is a beacon, showing that with dedication and strategic planning, a fulfilling speaking career is within reach.

You’ll learn:

• Jenny’s speaker pricing strategy
• About Jenny’s book launch
• Multiple revenue streams and book profitability
• If books are necessary for personal branding
• Jenny’s transition from corporate to speaking
• Challenges of entrepreneurship
• Overcoming fear and uncertainty
• Combating imposter syndrome
• And much, much more!

“There was some level of high net freedom that was appealing to me of just being on my own.”

Episode Resources

• Jenny’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“We use visual tools and common language, so we share tools as if they’re mirrors so that the mirror does the heavy lifting and you get self awareness through looking at the mirror.”

Navigating the world of speaking and building a unique brand can be daunting in the early stages of your career. So this week on The Speaker Lab Podcast, Jeremie Kubicek joins Grant Baldwin to shed light on the strategic integration of speaking into a broader mission. Jeremie's journey into the content space began with a strong focus on vision, aiming not just for individual fame, but for a transformative impact on leadership culture worldwide.

Throughout the episode, Jeremie highlights the importance of aligning speaking with your overarching vision and mission. He discusses the unique business model he's built, which involves seven hundred coaches and consultants speaking on his content, enabling a scalable impact without the sole reliance on his personal speaking engagements. This model fosters long-term partnerships and creates sustainable revenue streams beyond the traditional cycle of publishing and promoting books. However, being at the forefront of this innovative model comes with its own set of challenges, prompting Jeremie to share insights into the balance between content creation and personal engagement.

Jeremie and Grant’s conversation offers invaluable lessons in creating content that transcends individual endeavors. By focusing on building a lasting enterprise, speakers can find a path that aligns with both personal and professional goals. With a new book on the horizon, Jeremie exemplifies how to harness speaking as a pivotal component of a larger, mission-driven business strategy. This episode is packed with guidance for those looking to innovate and grow their speaking careers, whether they are just starting out or seeking the next level of impact!

You’ll learn:

• Strategies for leadership culture
• Role of speaking in spreading content
• Model of licensing content
• Differentiating personal vision from competition
• Jeremie’s personal journey into speaking
• Building and managing major events
• Best practices for speakers
• Using AI in content creation
• And much, much more!

“I want to take more time on the front end to really, really know and understand what [speakers] are trying to accomplish.”

Episode Resources

• Jeremie’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I knew it was important for me as I built my business to develop markers of credibility, and that would make everything easier. Like the wind is at your back when you have enough credentials that people can say, ‘I'll listen to her.’”

In this episode of The Speaker Lab Podcast, host Grant Baldwin is joined by Dorie Clark to talk about an important topic for every speaker — establishing yourself as a thought leader. Dorie breaks down how she manages the tension between choosing a niche and maintaining her broader interests, as well as her primary strategy of letting the market decide for her.

The episode also explores the three pillars of thought leadership, as outlined by Dorie: content creation, social proof, and networking. Dorie shares her experiences with building social proof, including the rigorous process of cold pitching to prestigious business schools and publications, a key step on her journey to gaining credibility and establishing authority.

Grant and Dorie also discuss the importance of balancing immediate financial needs with long-term strategic goals. They emphasize the necessity of dedicating time to long-term projects while managing day-to-day responsibilities, drawing on principles like the manager and maker day framework to optimize productivity.

Throughout the conversation, Dorie provides actionable insights into the practice of thought leadership, such as the importance of nurturing influential connections and choosing a content medium that aligns with personal strengths and interests. This episode is packed with valuable advice for speakers and entrepreneurs looking to elevate their careers through strategic thought leadership and effective brand positioning.

You’ll learn:

• Why you should create intellectual property
• The importance of building multiple revenue streams
• The concept and components of thought leadership
• Strategies on niching and market choices
• Cold pitching and building social proof
• How to balance immediate revenue needs with long-term planning
• And much, much more!

“The upshot of all these situations where people said send me some stuff and then didn’t respond, meant that I had this reservoir of pitch ideas.”

Episode Resources

• Dorie’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“You have to regularly find things where the challenge exceeds the skill set."

In this week’s episode of The Speaker Lab Podcast, speaker and author Jon Acuff joins Grant to talk about the challenge of maintaining excellence as a speaker and the importance of continually pushing yourself beyond your comfort zones.

Jon also took the time to break down his successful speaking model, primarily focusing on keynotes and the occasional longer training engagements. There are pros and cons to every speaking business model, and Jon talks through what has worked well for him over his extensive speaking career. Additionally, Jon talks about making a transition from solopreneur to business owner and how he brought in a partner and president to scale his business and reach a larger audience. This transition was driven by Jon's desire to take his business to another level, prevent boredom, and not hide from potential growth.

Moreover, Grant and Jon also discuss the challenges of being honest with yourself about strengths and weaknesses and focusing on areas where you can excel. The conversation shifts to Jon's decision to host a live event, including insights into how he has navigated planning, content creation, and incorporating various elements like engaging stories and audience interaction.

Finally, Grant and Jon touch on the variety of potential business expansions Jon is considering, including workshops, masterminds, and enhancing social media presence while balancing personal enjoyment with business requirements. Overall, the episode provides great insights into Jon's speaking career, his strategic business decisions, and the meticulous efforts that go into creating meaningful content and events in the speaking industry!

You’ll learn:

• How Jon built a successful speaking career
• What goes into hosting a live event
• How to master speaking business structure
• How to balance your speaking career with personal life
• Ways to improve your content and delivery at live events
• How to continue your personal and professional growth
• And much, much more!

“How do I create enough value for an audience where they feel like they got a deal at a high ticket event?

Episode Resources

• Jon’s Website
• Remarkable You Event (Use code PODCAST50 for $50 off your ticket!)
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Most successful or thought leadership businesses are extremely simple. They sell one thing at the front end, maybe a couple things on the back end…but they’re experts in X, Y, and Z.”

In this episode of The Speaker Lab podcast, we explore the importance of keeping things simple and intentional in the ever-changing world of speaking and entrepreneurship. Grant Baldwin sits down with Taylorr Payne, co-founder of SpeakerFlow, for an engaging discussion on building a thriving speaking business by focusing on simplicity, clarity, and defining success on your terms.

Taylorr opens up about his evolution as an entrepreneur, sharing how he transitioned from chasing endless opportunities to honing in on the fundamentals that truly matter. Whether it’s mastering the art of selling one core product, cutting through the distracting noise of shiny new technologies, or resisting the temptations of comparison, Taylorr emphasizes the transformative power of simplifying your business approach.

Throughout the conversation, Taylorr and Grant analyze the speaking industry's trends for 2025, the allure of AI and other new technologies, and the critical difference between chasing growth for its own sake versus creating a business that aligns with your personal goals and values. Taylorr reminds listeners to resist societal pressures to grow endlessly and instead focus on building a business that fits their lifestyle and passions.

This episode is packed with convincing arguments for staying in your lane, avoiding the pitfalls of overcomplication, and gradually building clarity about your unique expertise. Whether you’re an aspiring speaker finding your niche or a seasoned entrepreneur reevaluating your path, you’ll walk away with actionable strategies and a renewed sense of purpose. Tune in to take control of your speaking career with simplicity and intention at the core!

You’ll learn:

• Taylorr’s background and about SpeakerFlow
• The state of the speaking industry in 2025
• Key principles for a successful speaking business
• How to balance growth and simplicity
• Personal reflection and business goals
• The risk of comparison on your mental well-being
• Investing and business strategy parallels
• And much, much more!

“What are you an expert in? Make the world know that, period. That is it. That is forever what we’re doing.”

Episode Resources

• Taylorr’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“It’s your vision that influences which way you go. Because you’ve already thought about it ahead of time.”

In this episode of The Speaker Lab podcast, Erick Rheam joins us to talk about what it takes to navigate the chaotic and often overwhelming journey of being a speaker and entrepreneur. You've probably heard Erick on the show before, but today he's sharing a different side of things with candid advice drawn from his own rock-bottom moment and the life-changing principles he discovered to rise above the chaos.

Erick's journey is a compelling blend of personal and professional growth, underscored by moments of introspection and dramatic change. From his early struggles in 2005—marked by personal and professional setbacks—to discovering his 'why' and taming the inner beast, Erick provides a riveting narrative that is both inspiring and practical for anyone looking to succeed in the speaking industry. He touches on the importance of living with clarity, leveraging encouragement, and mastering human dynamics, all essential tools for rising above life's challenges.

Through Erick's story, listeners gain valuable lessons on embracing their spiritual journey, managing their energy and priorities, and building meaningful connections. Erick underscores the idea that significance and peace come not from a lack of chaos but from rising above it with intention and purpose.

Whether you're a new speaker or an experienced entrepreneur, this episode is packed with actionable insights and heartfelt anecdotes that encourage you to chart your path to significance. So tune in, and equip yourself with the wisdom to rise above the chaos and live a life of meaning and influence!

You’ll learn:

• Erick's rise above chaos framework
• Embracing your spiritual journey
• Taming your inner critic
• How to leverage encouragement
• Igniting your influence
• Mastering communication and human dynamics
• And much, much more!

“Ask yourself what makes you come alive and do that.”

Episode Resources

• Erick’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“[AI is] a really great way to flex your creative muscle, but also not have to stress if you’re not strong enough at certain things.”

Being on stage is one of the most fun and most rewarding parts of being a professional, paid speaker — but as all experienced speakers know, what happens on stage is only the tip of the iceberg when it comes to building a successful speaking business. This week on The Speaker Lab Podcast, Grant Baldwin chats with Brittany Richmond-Roberts about her journey as a teen mental health speaker. From navigating the youth market to leveraging social media and AI, Brittany shares her strategies for moving the business forward, even when it feels like trudging through mud.

Grant and Brittany dive into how she got started in speaking, the importance of finding the right audience, and why she stays clear of gigs that don’t align with her message. They discuss the power of being a female speaker in a male-dominated field and how Brittany has used that to her advantage. Brittany also highlights how she utilizes social media to connect with decision-makers and build relationships, making her memorable to potential clients. She explains her approach to using ChatGPT for prospecting and structuring talks, providing a modern edge to her speaking business.

If you’re ready to take your speaking business to the next level, this episode is packed with practical tips and inspiring insights!

You’ll learn:

• How to master audience alignment
• The market for mental health topics
• The role of gender in speaking
• Effective social media strategies for speakers
• How to use AI in prospecting
• How to be Persistent and overcome rejection 
• And much, much more!

“If you’re not having fun doing [social media], stop doing it. Because that’s going to radiate right into everything that you’re doing.”

Episode Resources

• Brittany’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Speed in this game is so important. It is typically the first speaker to reach back out…you have a really good chance of winning that business if you are the first.”

Navigating the intricate world of professional speaking requires not just talent but also a keen understanding of the business side of things. In this insightful episode, Grant Baldwin welcomes back his good friend Brandon Edmonson, Sales Director for Premier Speakers Bureau, for his fourth appearance on the podcast. Whether you're a seasoned speaker or just starting out, Brandon's expertise in the industry offers invaluable tips and strategies that can elevate your speaking career.

Brandon dives deep into the nitty-gritty of booking speaking gigs, sharing why it's critical to ask, "Who did you have last year?" This key question can unlock a wealth of information, from budget constraints to event expectations. Brandon emphasizes the importance of speed in the speaking business, urging speakers to respond quickly to inquiries to set a positive tone for future interactions.

Grant and Brandon also explore the art of balancing sales and relationships. Building rapport with event planners, understanding their needs, and positioning yourself as a solution to their problems are crucial steps in securing bookings. Brandon encourages speakers to add value in every interaction, whether it’s through well-timed follow-ups or personalized video messages.

Additionally, Brandon discusses how consistency in your rates fosters trust with clients, touching on the delicate balance of negotiation.

This episode offers a treasure trove of practical advice, from how to handle incoming leads to navigating the complexities of travel costs and geographical pricing variations. Don't miss out on this episode if you're looking to take your speaking business to the next level. Brandon’s wisdom could be the key to your next big speaking gig!

You’ll learn:

• The importance of understanding event history
• About the sales process for speakers
• The role of speed in booking
• Strategies for relationship building & outreach
• Balancing sales & serving event planners
• Handling inquiries & initial conversations
• Key questions for gauging event seriousness
• Negotiation tactics
• And much, much more!

“Be honest, be genuine, be human in that process. Just how you would want to be.”

Episode Resources

• Brandon’s Website
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The biggest mistake that I see speakers make is that they think that if you just go on stage, and you do a good job speaking, the spinoff business will magically present itself.”

Being on stage is pretty much always the most fun and most rewarding part of being a professional paid speaker — but as all experienced speakers know, what happens on stage is only the tip of the iceberg when it comes to building a successful speaking business. 

This week, Arel Moodie joins the show to break down how to find more paid gigs in your chosen niche through what Arel calls "spinoff business." Arel and Grant talk about how to build a solid reputation, nurture relationships, and leverage connections to turn one speaking gig into two or three more. 

Arel goes into detail about his challenges while starting out as a speaker and what tools he used to break into the industry and get past the toughest part: getting his first gig. Finally, Arel talks about a tool called Talkadot that speakers can use to expand their reach and build more connections from the stage. 

If you're ready to take your speaking business to the next level, this is a must-listen episode for you!

You’ll learn:

• The 3 types of people in every audience
• Why spinoff business is important
• How to build a stellar reputation
• Why you should join a local Chamber of Commerce
• How to use Talkadot to grow your speaking business
• And so much more!

“Clients will book you if they have confidence that you have done well with a group like theirs in the past.”

Episode Resources:

• Arel's Website
• Talkadot
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.