Most of us who've worked in the industry will know a bit or two about niching, the idea that gearing your business up to work with a specific market with a specific proposition and putting a whole lot into it is a route to fast growth.

Still, it's something that often gets challenged, and that's why I wanted to share this.

In the businesses I've worked with who target a specialist space, I think Wealthmed are one of those who have really put their head down more than most, and two principals who drive the business, Scott and Carolyn, are really very special people. Entrepreneurial, driven but most of all, really great to work with and full of business acumen and in this episode of The Finnovator, I went deep with them on what the specialist game means.

They've also got a really interesting approach to technology, team, and branding that has really put them on the cusp of not just having a great business but having a really significant footprint in their market.

If you are interested in what niching looks like when you've been doing it well for a number of years, how to take your business from being a firm to a really strong brand and the mistakes to avoid when working in a specialist market, this should be extremely enlightening.

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