The sperm industry is a global market valued at billions of dollars and it keeps growing due to the rising infertility rates, increased awareness of assisted reproductive technologies and demand from single women and same sex couples. However challenges still exist such as lack of regulation, limitless donations, incest concerns and medical history access. On this show we unpick the sperm industry, some unusual insemination practices on the sperm black market and together with guest Evie Jeang how her own journey led her to start her own on line fertility service. She is a no nonsense sperm broker, and with her organization Hera Family Planning she is helping to make the fertility process safe, accessible and smooth.