In this week’s episode we have an exciting guest Mr. Amir Zonozi, Co-founder and CEO of Zoomph, the developers behind one of the most powerful analytics platforms for tracking sponsorship ROI, media-value exposure, and audience behavioural shifts. Zoomph tracks brand partnerships across social media, streaming, and broadcast, providing quality data to guide sponsorship decisions, and offering partnership insights across sports and entertainment for organizations like WWE, Golden State Warriors, Angel City FC, & Invisalign.
As a Board Member for Women in SportsTech and a member of Ally’s Women’s Sports Club with Sports Innovation Lab, Amir talks about brand visibility and how it is helping grow the market for Women's Sports to reach newer audiences. From their early inception as a project for the U.S State Department working with President Obama and their gateway into sports through Ted Leonsis & Monumental Sports as a marketing tool, to their eventual transition into providing analytics for the Dallas Cowboys and MSG, Zoomph has had an incredible journey!