After a long hiatus, we're back with a new episode.
On this episode, the amazing Tochy Udunwa shared some insights on marketing, the unpredictability of the industry, and how to navigate it.
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Conversion and brand loyalty
The role of branding in marketing
Picking the right strategy for your organisation
Defining success in marketing
What to know/do if you want to become a marketer(00:11:35) Digital Marketing vs Traditional Advertising
(00:12:43) Conversion and community building
(00:18:49) The role of branding in marketing
(00:22:30) Tochy’s background
(00:31:25) The importance of domain experience in marketing
(00:35:47) Tochy’s superpower (project management)
(00:36:37) Tochy’s career milestones
(00:47:25) How to pick the right strategy for an organisation
(00:51:45) What makes the industry so unpredictable?
(00:54:32) Navigating the uncertainties
(00:57:40) Tochy’s future publications
(00:59:31) Defining the success of your strategy
(01:05:10) Advice for aspiring marketing professionals
(01:13:42): Tochy’s online presence
Google Project Management: Professional Certificate | Coursera
Google Digital Marketing & E-commerce Professional Certificate | Coursera
Google Data Analytics Professional Certificate | Coursera
EDai
MyShopLauncher
GradientFI
Microsoft Clarity
Pretty Little Marketer
Mad Over Marketing (M.O.M)
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