In this conversation, Holly Langley discusses her journey in building a consultancy focused on recruitment operations and technology. She shares insights on how agencies can improve their processes, the importance of data analytics, and the role of AI and automation in enhancing recruitment efficiency. Holly emphasizes the need for continuous improvement and understanding team challenges to drive success in recruitment.

Takeaways

• The importance of understanding fill rates and improving them through data analytics.

• Asking team members about their challenges can unlock solutions for efficiency.

• AI and automation are essential tools for improving recruitment processes.

• Continuous improvement is key; agencies should focus on small, incremental changes.

• Understanding the 'why' behind technology adoption is crucial for success.

• Training and empowering teams on existing systems can lead to better outcomes.

Chapters

02:52 The Journey of Restack and Niche Focus

05:45 Understanding Recruitment Operations and Transformation

08:35 Identifying Signals for Agency Improvement

11:26 The Role of AI and Automation in Recruitment

14:29 The Evolution of Automation Station

17:08 Challenges and Opportunities in Automation

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Join us as we dive into an inspiring conversation with Kathy, founder of the Global Edge Group. Discover her journey from mechanical engineering to leading a successful recruitment company, and learn about the core values that drive her business: excellence, integrity, social responsibility, and fun.

Show Timeline

02:31 - 05:45: Founding the Global Edge Group and core values.

05:46 - 10:15: Balancing technology and relationships

10:16 - 15:00: Diversity and inclusion in male-dominated industries.

15:01 - 20:30: Future plans and advice for entrepreneurs. 

20:31 Rapid-fire questions and closing thoughts.

Links

"Atomic Habits" by James Clear

https://jamesclear.com/atomic-habits

https://www.linkedin.com/in/kathyeberwein/

https://www.globaledgegroup.com/

Highlights

• Kathy's transition from engineering to recruitment and the founding of Global Edge Group. 

• The importance of maintaining core values in a rapidly changing industry. 

• How Global Edge Group balances technology with personal relationships in recruitment. 

• Insights into diversity and inclusion in traditionally male-dominated industries. 

• Cathy's ambitious plans for the future and her advice for aspiring entrepreneurs. 

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In this conversation, Jason Lawson and Christopher Ryan discuss the changing dynamics of workforce management, and the strategic shifts that staffing agencies must adopt to remain relevant in a rapidly changing market. 

Christopher shares insights on the importance of being proactive in workforce planning and the need for staffing agencies to add value beyond traditional transactional relationships.

Links

https://www.linkedin.com/in/christopher-ryan-60ab711/

https://www.avionte.com/

Avionte CONNECT Conference 2025- https://www.avionte.com/resources/connect-user-conference/

Key Highlights

• Staffing agencies must adapt to changing employer expectations.

• The sales approach for staffing agencies is becoming more complex.

• Staffing agencies need to demonstrate value to clients beyond filling positions.

• Understanding the supply chain is critical for staffing agencies.

• The traditional sales methods in staffing are becoming obsolete.

• Thought leadership is essential in the staffing industry.

• The landscape of winners and losers in staffing is shifting.

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Summary

In this conversation, Jason Lawson and Gabe from Woo explore the role of AI and automation in recruitment, emphasizing the need for agencies to view these tools as copilot rather than autopilot. Additionally, they discuss the significance of content creation and networking at industry events like Engage 2025.

Takeaways

• Proprietary data is a key differentiator for staffing firms.

• AI and automation should enhance human efforts, not replace them.

• Content creation is an underutilized strategy for recruiters.

• Networking and learning from peers is crucial at industry events.

• Agencies need to focus on long-term strategies rather than short-term fixes.

• Understanding market signals is essential for effective outreach.

• Engagement and humility are key to maximizing event experiences.

Chapters

02:30 Adapting to Market Changes

05:13 Leveraging Proprietary Data

08:09 AI and Automation in Staffing

10:50 Content Creation as a Recruiter

13:38 Networking at Engage 2025

Links

https://www.linkedin.com/in/gavriel-mendelsohn/

woo.io

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In this conversation, Andrew Buhrmann discusses the critical role of data quality in recruitment and how it impacts AI and automation in staffing agencies. 

He emphasizes the importance of balancing AI with human insight, addressing bias in AI tools, and practical steps for improving data quality. 

Listen to the episode to learn about AI in staffing, measuring ROI, future trends in AI, and the necessity of having a clear data strategy for agency leaders.

Show Timeline

03:10 Evolution of AI and Data in Recruitment

05:47 Balancing AI and Human Insight in Recruitment

09:08 Addressing Bias in AI Recruitment Tools

12:10 Practical Steps for Improving Data Quality

15:10 Use Cases of AI in Staffing Agencies

18:03 Measuring ROI with AI and Data Solutions

20:51 Future Trends in AI and Recruitment

23:55 Navigating the AI Landscape in Recruitment

26:56 Final Thoughts on AI and Data Strategy

Links

$100m Leads, Alex Hormozi-https://shop.acquisition.com/

https://www.linkedin.com/in/andrewbuhrmann/

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In this episode, Jason Lawson interviews Kamal Ladwa, founder of Syun Consulting and Rec-covered, and shares insights on the importance of empathy in tech adoption, the need to understand processes to enhance productivity, and the role of data transformation through AI. =

Kamal emphasizes the balance between automation and personal touch in recruitment, highlighting the significance of effective CRM usage and the potential of AI in enriching data for better business outcomes. 

Learn about the critical role of automation in business, the importance of selecting the right technology, and the necessity of understanding specific requirements for effective software implementation. 

Timeline

05:19 Empathy in Recruitment and Tech Adoption

13:46 Characteristics of Successful Agency Leaders

17:27 Data Transformation with AI and Clay

23:25 Balancing Automation with Personal Touch

25:49 The Importance of Automation in Business

27:09 Navigating the Tech Landscape: Choosing the Right Tools

29:10 Identifying Your CRM Needs

33:32 Overcoming Resistance to Change in Business

40:33 Embracing AI and Future Trends in Recruitment

43:21 The Foundation of Success: Data and Processes

Key Highlights

• Understanding current processes is key to identifying improvement areas.

• Successful tech adoption requires leadership buy-in and clear communication.

• Choosing the right technology requires understanding your specific needs.

• Documenting requirements helps select the best CRM.

• Resistance to change can hinder business growth and innovation.

Links

https://www.linkedin.com/in/kamalladwa/

https://www.syunconsulting.com/

https://www.rec-covered.com/

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In this episode Jon Brooks, founder of The Value Advantage, speaks about the critical importance of value pricing in the recruitment industry. 

Learn about the psychology of pricing, and how agencies can better communicate their value to clients. 

The conversation explores the challenges of competitive pricing, the impact of AI, and the foundational steps agencies can take to improve their pricing strategies. 

Jon emphasizes the need for agencies to understand their worth and the value they provide, ultimately leading to more profitable and fulfilling client relationships.

Timeline

02:52 The Mission Behind The Value Advantage

05:55 Understanding Pricing Strategies Across Agency Sizes

08:50 The Psychology of Pricing and Value

12:02 Navigating Competitive Pricing Pressures

14:59 The Role of AI in Recruitment Pricing

18:03 Foundational Steps for Pricing Improvement

21:02 Branding and Marketing in Pricing Strategy

26:56 Building Trust and Value with Clients

29:59 Case Studies: Success Through Value Pricing

32:54 Future Trends in Recruitment Pricing

35:57 Overcoming Challenges in Pricing Implementation

38:55 Key Takeaways and Closing Thoughts

Links

Podcast: https://thevalueofrecruitment.com/ 

https://www.linkedin.com/in/jgbrooks/

Alchemy: The Surprising Power of Ideas That Don't Make Sense, by Rory Sutherland

https://www.goodreads.com/book/show/26210508-alchemy

The Value Advantage

thevalueadvantage.co.uk

The Value Advantage newsletter: 

pricing.substack.com 

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In this episode of The Staffing Ring, Keith Weightman, RVP of Sales at Bullhorn, talks about his unique journey from a guitar performance degree to a successful career in sales. 

Jason and Keith discuss the parallels between music and sales, the impact of AI and automation on the staffing industry, and the importance of belief in what you sell. Keith shares insights on modern business development strategies, balancing quality and quantity in outreach, and the significance of coaching and developing sales teams. 

The conversation concludes with a look at industry trends and a hopeful outlook for 2025.

Show Time

02:45 The Transition from Music to Sales

05:57 Embracing AI and Automation in Sales

09:02 Modern Approaches to Business Development

11:51 Balancing Quality and Quantity in Outreach

14:56 The Importance of Belief in Sales

17:55 Changing Lives Through Staffing

21:03 Industry Trends and Future Outlook

24:09 Coaching and Developing Sales Teams

27:01 Final Thoughts and Recommendations

Key Highlights

• AI and automation are becoming essential tools in the sales process. Balancing quality outreach with quantity is crucial for success.

• Belief in the product is key to effective selling. Staffing is about solving business problems and changing lives.

• The industry is shifting focus on the business development and client acquisition. Continuous learning and personal development are vital for sales success.

Links

Newsletter: The Systematic Sales Leader: by Keith Weightman

https://the-systematic-sales-leader.beehiiv.com/subscribe

Book: How to Fail at Almost Everything and Still Win Big

https://www.goodreads.com/book/show/17859574-how-to-fail-at-almost-everything-and-still-win-big

Newsletter: 

https://www.superhuman.ai/subscribe

https://www.linkedin.com/in/kweightman/

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In this episode of The Staffing Ring, Tom Willett, Director of Sales Ops at LeadHealth, shares his journey from recruiting to sales operations, emphasizing the importance of technology and AI in staffing. 

Tom also highlights the importance of measuring productivity in recruitment and the need to focus on controllable activities. In this conversation, Jason and Tom discuss the evolving landscape of recruitment, emphasizing the importance of operational KPIs, the human touch in recruitment, and the future of staffing technology. 

They explore how AI can enhance recruitment processes, while stressing that recruitment remains a people-centric business. The discussion highlights the need for continuous improvement, trust in relationships, and the balance between technology and human interaction.

Show Timeline

04:02 The Role of Technology in Staffing Operations

07:51 Navigating AI Adoption in Recruitment

12:07 Remote Work Dynamics and Team Engagement

16:05 Effective Training and Tool Adoption Strategies

20:01 Measuring Productivity and Success in Recruitment

24:04 Operational KPIs and Continuous Improvement

30:04 The Human Touch in Recruitment

36:06 The Future of Staffing Technology

42:07 Embracing AI in Recruitment

Key Highlights

• Technology, especially AI, plays a crucial role in staffing operations. Adoption of AI tools like ChatGPT is still evolving in the recruitment space. Data organization is key to leveraging AI effectively.

• Remote work requires clear communication and goal-setting to maintain productivity.

• Effective training should prioritize hands-on experience with tools. Feedback from users is essential but can be challenging to obtain.

Links

LeadHealth Case Study 

https://www.ringover.com/customer/lead-health

Tom Willet, LinkedIn profile

https://www.linkedin.com/in/travelnurseguru/

LeadHealth

https://www.leadhealth.com/

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In this episode, Kristie Perrotte, founder of Thrive Recruitment Marketing, expands on the evolving landscape of recruitment marketing. 

Hear about the importance of aligning marketing with business development, the role of brand in recruitment, and the need for agencies to adapt to new market dynamics. 

Kristie emphasizes the significance of data-driven strategies, segmentation, and understanding the ideal customer profile to thrive in a competitive environment. 

The conversation also touches on the impact of automation and AI on recruitment practices, and the necessity for agencies to innovate and tailor their services to meet diverse client needs.

Show Timeline

05:32 The Importance of Marketing and Business Development Alignment

07:36 The Role of Brand in Recruitment Agencies

09:23 Understanding Agency Characteristics: Innovators vs. Traditionalists

11:16 Unconventional Tactics for Market Engagement

18:51 The Power of Segmentation in Marketing

20:44 Defining Your Ideal Customer Profile

22:00 Proactive vs. Reactive Marketing Strategies

23:28 Starting with Marketing: Where to Begin?

25:06 Optimizing User Experience in Recruitment Marketing

30:22 The Future of Recruitment Marketing: Tailoring Service

Links

THRIVE, by Arianna Huffington

https://www.goodreads.com/book/show/58260020

https://www.linkedin.com/in/kristieperrotte/

https://www.thrivermo.com/

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