The Start Up Life

Episode Title: How To Live Like A Minimalist Featuring Dan Demsky (Co-Founder of Unbound Merino)-The Startup Life

Episode Title: How To Save A Life with Felicia Jackson (Founder & Inventor of CPRWrap)-The Startup Life

 

In this episode, we talk to Felicia Jackson (Founder & Inventor of CPRWrap) as we discuss how her company started, why clarity is important, and her partnership with the Tennessee Titans. 

Purchase your CPRWrap today.

Watch Felicia's TedTalk

 

**More On Felicia**

Felicia Jackson, the inventor and owner of CPR Wrap, has experienced the trauma of cardiac arrest firsthand. She was certified in CPR but froze when her toddler son stopped breathing in the back seat of her car. Thanks to the quick actions of her husband, their son survived, but Felicia learned a valuable lesson and walked away with a new mission

Even people experienced in CPR can forget their training in stressful situations. CPR Wrap makes it possible for anyone to effectively perform CPR at a moment's notice. With over 20 years of medical experience in acute inpatient rehab, outpatient care, and home health care, Felicia is applying her knowledge to make performing CPR less intimidating and accessible to everyone.

 

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Subscribe to our Patreon to listen to ad-free episodes, exclusive content, and digital products that we are beginning to offer. 

 

You can also donate to the show via CashApp: $TheStartupLifePod

Follow us on Clubhouse to interact with the show when we create content there. 

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson 

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

**Break Theme**

Cielo - Huma-Huma 

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Episode Title: How To Be A Master Of SEO with Steve Wiideman (Co-Founder & CEO of Wiideman Consulting Group)- The Startup Life

 

In this episode, we talk to Steve Wiideman (Co-Founder & CEO of Wiideman Consulting Group) as we discuss SEO of the future, things small business owners should consider with their web presence and so much more.

Check out Wiideman Consulting Group

Enroll in the Academy Of Seach Masterclass

**More On Steve**

Steve drives the innovation of our company’s service offerings, including our SEO Roadmap solution introduced in early 2015. Steve has consulted for various enterprises and well-known brands for over 10 years, while playing key roles within multiple agencies and solution providers in the inbound marketing industry.

Specializing in SEO Strategy, Steve likes to organize search into specific disciplines broken down by business model. For natural search, Steve believes in only three fundamental requirements: Relevancy, Visibility and User Behavior. For local search, Data, Landing Page, Citation and Reputation are the keys to success.

These requirements are organized into our SEO Roadmap system with training videos and documentation by Steve and the team here at Wiideman Consulting Group, making the job of improving search result visibility simple and intuitive.

While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.

When not at work, Steve enjoys travelling with his family, reading historical fiction, and training his Padawan Jedi here in La Mirada, CA.

 

Follow The Startup Life On Facebook, Instagram, Twitter, or LinkedIn

Follow the StartupBlog or buy some gear from our website.

Subscribe to our Patreon to listen to ad-free episodes, exclusive content, and digital products that we are beginning to offer.

You can also donate to the show via CashApp: $TheStartupLifePod

Follow us on Clubhouse to interact with the show when we create content there.

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

https://funkymediaradio.app/

In this episode, we talk to Curtis J. Morley (Serial Entrepreneur & Author) as talk about his book, The Entrepreneur's Paradox, the work he does at the Univesity of Utah, and so much more. 

Purchase The Entrepreneur's Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey 

Curtis Morley is a 5x entrepreneur, educator, thought leader, patent holder, and innovator. He is the Founder and CEO of The Entrepreneur's Paradox and is the author of the best-selling book with the same name. Curtis is a sought-after speaker and has presented at events around the globe including Japan, New Zealand, United Kingdom, and China.

Curtis has coached entrepreneurs in multiple industries and verticals. He has a passion for helping entrepreneurs achieve next-level growth and results. Curtis is also an owner in eLearning Brothers and helped the company achieve 10x growth in five years, acquiring 96 of the Fortune 100 as clients and becoming the 3rd largest brand in eLearning. He has been awarded Entrepreneur of the Year, 40 under 40, Hot 100, and Inc. 500/5000 six times including Inc. Hall of Fame award. Curtis helped eLearning Brothers to become the #1 fastest growing company in the Silicon Slopes and has been honored to be on the fastest-growing list ever since. Prior to eLearning Brothers, Curtis also served as head of Corporate and Global Marketing for FranklinCovey.

Curtis has five children and two grandchildren. Outside of business, Curtis loves to compete in marathons, IronMan, and relay races. He has a passion for music - singing, playing, and songwriting. One of his favorite things is to sit outside on a hot summer night playing in sync with the chorus of crickets in his backyard.

**Episode available for patrons on Patreon**

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In this episode, we talk to Curtis J. Morley (Serial Entrepreneur & Author) as talk about his book, The Entrepreneur's Paradox, the work he does at the Univesity of Utah, and so much more. 

Purchase The Entrepreneur's Paradox: How to Overcome the 16 Pitfalls Along the Startup Journey 

**More on Curtis**

Curtis Morley is a 5x entrepreneur, educator, thought leader, patent holder, and innovator. He is the Founder and CEO of The Entrepreneur's Paradox and is the author of the best-selling book with the same name. Curtis is a sought-after speaker and has presented at events around the globe including Japan, New Zealand, United Kingdom, and China.

Curtis has coached entrepreneurs in multiple industries and verticals. He has a passion for helping entrepreneurs achieve next-level growth and results. Curtis is also an owner in eLearning Brothers and helped the company achieve 10x growth in five years, acquiring 96 of the Fortune 100 as clients and becoming the 3rd largest brand in eLearning. He has been awarded Entrepreneur of the Year, 40 under 40, Hot 100, and Inc. 500/5000 six times including Inc. Hall of Fame award. Curtis helped eLearning Brothers to become the #1 fastest growing company in the Silicon Slopes and has been honored to be on the fastest-growing list ever since. Prior to eLearning Brothers, Curtis also served as head of Corporate and Global Marketing for FranklinCovey.

Curtis has five children and two grandchildren. Outside of business, Curtis loves to compete in marathons, IronMan, and relay races. He has a passion for music - singing, playing, and songwriting. One of his favorite things is to sit outside on a hot summer night playing in sync with the chorus of crickets in his backyard.

 

You can also donate to the show via CashApp: $TheStartupLifePod

Follow us on Clubhouse to interact with the show when we create content there. 

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson 

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

**Break Theme**

Cielo - Huma-Huma 

www.funkymedia.agency/calendar

In this episode, we talk to Tom Eisenmann(American economist & current Howard H. Stevenson Professor of Business Administration at Harvard Business School) about his new book, why he loves teaching the case method at Harvard, and so much more. 

Purchase Why Startups Fail: A New Roadmap for Entrepreneurial Success

**More On Tom** 

Tom Eisenmann is the Howard H. Stevenson Professor of Business Administration at the Harvard Business School; the Peter O. Crisp Chair, Harvard Innovation Labs; and Faculty Co-Chair of the HBS Rock Center for Entrepreneurship, the Harvard MS/MBA Program, and the Harvard College Tech Fellows Program. In recent years, he has served as Chair of Harvard's MBA Elective Curriculum--the 2nd year of the MBA Program--and as course head of The Entrepreneurial Manager, taught to all 900 1st-year MBAs. With colleagues, he has launched 14 MBA electives, including Entrepreneurial Failure, MBA Startup Bootcamp, Launching Tech Ventures, Scaling Tech Ventures, Entrepreneurial Sales & Marketing, and Product Management 101.

Professor Eisenmann received his Doctorate in Business Policy ('98), MBA ('83), and BA ('79) from Harvard University. Prior to entering the HBS Doctoral Program, Eisenmann spent eleven years at McKinsey & Company, where he was co-head of the Media and Entertainment Practice. He serves as a director on the board of Harvard Business Publishing.

You can also donate to the show via CashApp: $TheStartupLifePod

Follow us on Clubhouse to interact with the show when we create content there. 

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson 

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

**Break Theme**

Cielo - Huma-Huma 

www.funkymedia.agency/calnedar

Episode Title: How To Proceed When Work Is Disrupted

In this episode, we talk to Jeff Schwartz (Principal with Deloitte Consulting LLP) as we discuss his work at Deloitte, his new book, and more. 

Purchase his book here

**More On Jeff**

Jeff Schwartz is the founding partner of Deloitte Consulting’s U.S. Future of Work practice and the global editor since 2011 of the Global Human Capital Trends Report.  Jeff has led research on the evolution of work, workforces, and workplace practices and advised clients around the world on workforce transformation.  A global consultant, Jeff has lived and worked in the United States, India, Russia, Belgium, Kenya and Israel. A graduate of the Yale School of Management and Princeton’s School of Public and International Affairs, Jeff currently resides in New York City. 

Written by: Dominic Lawson 

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

**Break Theme**

Cielo - Huma-Huma 

www.funkymedia.agency/calendar

Episode Title: How To Take New Ground

In this episode, we talk to Adrian Koehler (Executive Coach & Entrepreneur) as we discuss lessons from 2020, how he coaches his clients and his podcast. 

Check out his website and his podcast

**More On Adrian**

Adrian is a leadership engagement expert. He trains and coaches executives and entrepreneurs in the art and science of personal engagement for themselves, their teams and clients in order to create new, unprecedented results and experience fulfillment in their work. In the process of developing his craft he has worked in multiple contexts: Fortune 500 organizations, Multinationals, Higher Education, Start-Ups, and Healthcare. Over the last decade his passion for human performance has taken him around the globe to partner and serve organizations that are committed to being their best in making a difference in the world. He has trained and developed leaders at NIKE, Virgin Hyperloop One, Herschel Supply Co., Oprah Winfrey Network, Gavin DeBecker & Associates, Siegel & Gale, UCLA and others.

Hectic is an all-in-one business management software built specifically for freelancers who arejust getting started or looking to take their freelance business to the next level. Sign up at gethecticapp.com/thestartuplife

Written by: Dominic Lawson 

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

**Break Theme**

Cielo - Huma-Huma 

www.funkymedia.agency/calendar

Episode Title: How To Work Backwards

In this episode, we talk to Colin Bryar (Co-founder of Working Backwards LLC) as we discuss his new book, his time at Amazon under Jeff Bezos, and the work he and his co-founder Bill Car do at Working Backwards, LLC. 

Purchase his book Working Backwards here

**More On Colin**

Colin Bryar joined Amazon in 1998 — four years after its founding —  and spent the next 12 years as part of Amazon's senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. Colin served as a Vice President at Amazon, and for two of his years was "Chief of Staff" to Jeff Bezos, AKA "Jeff's shadow", during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff. After Amazon, he and his family relocated to Singapore for two years where Colin served as Chief Operating Officer of e-commerce company RedMart, which was subsequently sold to Alibaba. Colin is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon.

Written by: Dominic Lawson 

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

**Break Theme**

Cielo - Huma-Huma 

www.funkymedia.agency/calendar to book an interview.

Episode Title: How To Create A Super Bowl Ad

In this episode, we talk to Tim Calkins(College Professor & Consultant) as we discuss this year's Super Bowl Ads, his book, and so much more.

Be sure to check out TimCalkins.com

Purchase his book How To Wash A Chicken: Mastering The Business Presentation

**More On Tim**

Tim is a marketing professor, author, speaker and consultant.

His newest book is a guide to creating and delivering powerful business presentations. It is titled How to Wash a Chicken: Master the Business Presentation. You can read more about the new book here.

Tim is Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management. He teaches courses including Marketing Strategy and Biomedical Marketing in the full-time, part-time and international executive MBA programs. He is also co-academic director of the Kellogg on Branding executive education program.

He has received numerous awards for teaching excellence. In 2018, he received the Top Professor Award from Germany’s Kellogg-WHU Executive MBA Program. He won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just four people in the award’s more than forty year history to have won it twice. He also received the Sidney J. Levy Teaching Award, two Kellogg Faculty Impact Awards, and the Kellogg Executive MBA Program’s Top Professor Award four times. Poets & Quants included him on its list “Favorite MBA Professors of 2016.”

In addition to How to Wash a Chicken, Tim is the author of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (Palgrave Macmillan, 2012). Expert Marketer Magazine named Defending Your Brand the 2013 Marketing Book of the Year. He also wrote Breakthrough Marketing Plans (Palgrave Macmillan, 2008 and 2012). He is co-editor of Kellogg on Branding (John Wiley & Sons, 2005) and Kellogg on Branding in a Hyper-Connected World (John Wiley & Sons, 2019).

Tim manages Building Strong Brands, a blog on brand strategy. Inc.com, the Web arm of Inc. Magazine, included the blog on its list of “Six Blogs That Can Teach You More Than an MBA.”

He has published more than a dozen Kellogg case studies including Crestor, MedImmune: FluMist Introduction and Genzyme: the Synvisc-One Investment Decision. He has authored more than two dozen articles on marketing topics.

Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions.

He has served as a judge for the Word of Mouth Marketing Association’s WOMMY Awards, the Native Creatives Awards and the EthicMark Awards.

In addition to teaching at Kellogg, Tim works with major corporations around the world on strategy and branding issues. His recent clients include Eli Lilly, Hearst and AbbVie. He is managing director of Class 5 Consulting, a marketing strategy firm.

Tim is frequently cited by the media. He has been quoted in publications including Business Week, The Financial Times, The Wall Street Journal and The New York Times. He has appeared on all of the major television networks.

He serves on the board of the Alliance Française de Chicago and completed two terms on the board of the Lycée Français, Chicago’s French-International School.

Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy projects. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led brands including Miracle Whip, Taco Bell, Parkay and DiGiorno. He was responsible for the launch of more than two dozen new products.

He received his BA from Yale and his MBA from Harvard. Tim lives in Chicago with his wife and three children, and no chickens.

Written by: Dominic Lawson 

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

**Break Theme**

Cielo - Huma-Huma 

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