Jake Rudolfs’ story is one of grit, resilience, and finding purpose in the world of door-to-door sales. From early triumphs to hitting rock bottom and rebuilding, Jake shares his transformative journey and the lessons that have made him one of NuSun’s standout performers.

Chapters

00:00 – 02:34 | Introduction and Background

Jake introduces himself, sharing his upbringing in Coos Bay, Oregon, how he earned the nickname “Rudy,” and the drive for success that shaped his career.

02:35 – 06:44 | Entering Sales and Early Success

Jake recounts his shift from nursing school to sales, inspired by a $300,000 1099. He reflects on earning $80,000 in his first summer and realizing the potential in solar.

06:45 – 10:27 | Hitting Rock Bottom and Bouncing Back

After early success, Jake faced a major setback, losing his earnings and working manual labor jobs. He shares how this low point reignited his determination to rebuild.

10:28 – 13:15 | Finding a Deeper Why

Jake’s motivations evolved from materialistic goals to achieving financial freedom and supporting his family. This mindset shift fueled his sales comeback.

13:16 – 16:34 | Mastering the Door Approach

Jake outlines his door-knocking approach, focusing on charisma, humor, and observation to build rapport and break preoccupation. He offers actionable tips for connecting with homeowners.

16:35 – 19:54 | Handling Objections with Confidence

Jake shares his techniques for overcoming objections like cost concerns, using creative analogies like comparing solar to a winter coat to emphasize its value.

19:55 – 22:11 | Building Pain and Qualifying Leads

He explains how to build pain around rising energy costs and qualify leads with honesty and transparency to ensure productive appointments.

22:12 – 25:49 | The Art of Setting Solid Appointments

Jake details his strategy for setting high-quality appointments, including option closing and seamless handoffs to closers, ensuring a professional experience for customers.

25:50 – 28:36 | Question-Based Selling

Asking thoughtful, open-ended questions is key to Jake’s process, uncovering customer needs and keeping them engaged while preparing critical insights for closers.

28:37 – 31:05 | Competing and Thriving in a High-Performance Culture

Jake shares how NuSun’s competitive environment motivates him to constantly strive for excellence and push his personal and professional boundaries.

31:06 – 35:36 | Small Wins and the Long Game

Finding motivation in daily wins, like improving closing ratios, is Jake’s recipe for success. He explains how consistent effort compounds into exponential growth over time.

35:37 – 39:54 | Building Trust and Leaving a Lasting Impression

Jake highlights the importance of trust, professionalism, and follow-up. He shares memorable tips like leaving sticky notes as reminders for customers.

39:55 – 43:12 | Developing a Winning Mindset

A winning mindset, combined with the influence of high-performing peers, has been pivotal for Jake’s growth, both personally and financially.

43:13 – 46:21 | Final Advice: Volume Negates Luck

Jake wraps up with his philosophy that persistence and hard work beat luck every time. He credits NuSun’s supportive culture and structure for his success.

Jake’s story is a powerful reminder that setbacks are part of the journey. If you’re looking for inspiration to push through challenges, this episode is for you. Tune in on YouTube, Spotify, or Apple Podcasts to learn from one of NuSun’s best.

Success in door-to-door sales takes drive, grit, and an unwavering belief in your ability to succeed. Holden Martineau’s journey from sleeping on an air mattress to excelling at setting demonstrates the power of persistence and hard work.

Chapters

00:00 – 02:34 | Introduction and Background

Holden introduces himself, sharing his small-town roots in Manila, Utah, and his early determination to achieve financial freedom. He recalls graduating high school at 17 and starting sales with the dream of building a better future.

02:35 – 06:44 | The Hunger to Succeed

Holden reflects on early struggles, including living paycheck to paycheck, and how mentors inspired him to pursue door-to-door sales, sparking his hunger to succeed.

06:45 – 10:27 | Early Struggles and First Wins

Holden recounts his tough first month knocking doors, long hours, and the breakthrough that earned him the title of “Top Rookie,” proving hard work pays off.

10:28 – 13:15 | The Importance of Work Ethic

He emphasizes how outworking everyone else is the key to success. Extra effort, both on and off the doors, accelerates growth and sets you apart.

13:16 – 16:34 | The Role of Mindset in Success

Holden discusses cultivating a winner’s mindset, finding your “why,” and pushing through challenges by embracing a positive mental attitude.

16:35 – 19:54 | Recruiting: Changing Lives Through Opportunity

Recruiting is a passion for Holden, who explains why sharing the opportunity that changed his life is essential. He shares how personal success and social media can inspire others to join the team.

19:55 – 22:11 | The Power of Storytelling in Recruiting

Holden highlights authentic storytelling as a tool to attract recruits, offering tips for balancing humility, gratitude, and showcasing success.

22:12 – 25:49 | Shadowing and Learning the Craft

Shadowing top performers is critical, according to Holden, who advises new setters to take notes, ask questions, and practice what they observe to learn the language of sales.

25:50 – 28:36 | Mastering the First Two Minutes on the Door

Holden shares his step-by-step process for starting conversations at the door, including breaking preoccupation, using humor to lower defenses, and transitioning into a strong pitch.

28:37 – 31:05 | Handling Objections and Staying Persistent

He outlines strategies to overcome objections by peeling back layers of resistance, identifying root concerns, and building trust with customers.

31:06 – 35:36 | The “Yes Train” and Asking for the Bill

Holden explains his three-step soft close method that leads to asking for the customer’s power bill, including subtle techniques like stepping forward to encourage action.

35:37 – 39:54 | Solidifying Same-Day Appointments

He breaks down his process for locking in same-day appointments, focusing on understanding customers’ schedules and framing conversations to secure commitment.

39:55 – 43:12 | Transitioning from Setter to Setter Captain

Holden discusses the responsibilities of a Setter Captain, including balancing leadership, personal production, and closing deals.

43:13 – 47:01 | Leading by Example and Building Teams

As a leader, Holden emphasizes the importance of setting the pace for his team and fostering a culture of hard work, camaraderie, and accountability.

47:02 – 52:29 | The Community and Experiences at NuSun

Holden reflects on NuSun’s unique culture, sharing stories of personal growth, life-changing experiences, and lifelong friendships formed within the organization.

Whether you’re just starting in door-to-door sales or looking to refine your skills, Holden’s story will inspire you to push past limits and achieve your potential. Tune in now on YouTube, Spotify, or Apple Podcasts to hear Holden’s insights and take your career to the next level.

Door-to-door sales go beyond knocking on doors—it’s about growth, mindset, and life-changing opportunities. In this episode, Carter Posell shares his journey from pest control to becoming a rising star in solar sales at NuSun. With five years of experience, Carter breaks down the strategies and insights that helped him excel in his career.

00:00 – 02:34 | Introduction and Background

Carter introduces himself, sharing his start in door-to-door sales during high school, beginning in pest control before transitioning to solar.

02:35 – 06:44 | Transitioning from Pest Control to Solar

He explains why he made the switch, highlighting solar’s superior pay structure, job demands, and return on investment.

06:45 – 10:27 | Avoiding Complacency and Thinking Bigger

Carter discusses the importance of raising goals, thinking bigger, and avoiding complacency for long-term success.

10:28 – 13:15 | Surrounding Yourself with High Performers

He emphasizes the impact of surrounding yourself with driven individuals and NuSun’s competitive culture that pushes for excellence.

13:16 – 16:34 | Setting Fundamentals: Short Intros and Building Pain

Carter shares tips for effective setting, including concise intros, building customer pain points, and presenting solar as the solution.

16:35 – 19:54 | Role-Playing and Handling Objections

Through role-playing, Carter demonstrates how to address objections like pricing concerns and solar misconceptions step-by-step.

19:55 – 22:11 | Leveraging Neighborhood Knowledge

Carter explains how referencing neighborhood customers’ experiences builds trust and credibility, making setting easier.

22:12 – 25:49 | Using Power Bills Strategically

He breaks down when and how to ask for power bills to reduce resistance and lock in appointments.

25:50 – 28:36 | Creating Sticky Appointments

Carter shares strategies for scheduling same-day meetings, maintaining customer interest, and minimizing cancellations.

28:37 – 30:50 | Explaining Solar with Analogies

He reveals simple analogies, like comparing energy costs to gas prices, to explain solar effectively and avoid confusion.

30:51 – 34:12 | Setter Captain vs. Setter Roles

Carter outlines the responsibilities of a setter captain, including leadership, training, and supporting the team.

34:13 – 37:49 | Retaining Accounts Through Relationships

Building connections with customers and maintaining communication throughout the process helps reduce cancellations.

37:50 – 43:12 | Recruiting and Team Building

Carter discusses using social media for recruiting and fostering camaraderie within his team to promote growth.

43:13 – 46:16 | Scheduling and Planning for Success

He highlights the value of disciplined scheduling, setting goals, and sticking to a plan to boost productivity.

46:17 – 48:55 | Overcoming the Sales Learning Curve

Carter provides advice for overcoming challenges in sales, including staying consistent, learning from mistakes, and persevering.

48:56 – 51:32 | Believing in Solar: A Servant, Not a Salesman

Carter explains his passion for solar, focusing on its value for customers and the fulfillment of saving them money while achieving financial freedom.

51:33 – 52:29 | Final Thoughts and Future Goals

Carter concludes with his ambition to become NuSun’s top performer and his ongoing passion for sales.

Carter’s story is a blueprint for anyone looking to succeed in solar sales and beyond. Whether you’re new to the industry or a seasoned professional, this episode will help you refine your craft and reach new heights.

Tune in now on YouTube, Spotify, or Apple Podcasts to learn from one of NuSun’s top dogs!

NuSun is more than just a company—it’s a culture built on competition, collaboration, and growth. Jordan Binning shares his 15 years of experience in door-to-door sales and what makes NuSun a standout organization in the solar industry.

00:00 – 02:34 | Introduction and Purpose of The Film Room

Jordan introduces The Film Room, a platform for top talent from NuSun and the industry to share knowledge and foster growth.

02:35 – 06:44 | Sharing Best Practices and Paying It Forward

Jordan highlights NuSun’s collaborative culture, built on the principle that “iron sharpens iron,” and the importance of leaving a legacy for future sales reps.

06:45 – 10:27 | Jordan’s Journey: From College Plans to Sales Success

From aspiring sports agent to sales leader, Jordan reflects on his decision to embrace door-to-door sales and the growth it brought.

10:28 – 13:15 | Lessons from 15 Years in Door-to-Door Sales

Jordan compares sales to competitive sports, focusing on the adrenaline of closing deals and the camaraderie within the industry.

13:16 – 16:34 | The Value of Hard Work and Embracing Challenges

He explains how overcoming tough challenges builds resilience, confidence, and stronger leaders.

16:35 – 19:54 | Building Self-Confidence Through Sales

Sales taught Jordan self-confidence, revealing his true self and ability to connect with others, even in difficult situations.

19:55 – 22:11 | Recruiting as a Pillar of Leadership

Recruiting is essential for growth, as it creates opportunities for others and fosters a supportive team culture.

22:12 – 25:49 | The Process of Recruiting: Strategies and Patience

Jordan shares strategies for patient recruiting, emphasizing compelling storytelling and long-term effort.

25:50 – 28:36 | Creating Value for Recruits and Your Team

Leaders must help their teams grow financially, progress in leadership, and see the broader vision to build long-term success.

28:37 – 31:05 | The Importance of Leadership Through Action

Jordan advocates leading by example, tackling challenges head-on, and setting high standards.

31:06 – 35:36 | Long-Term Thinking and The Compound Effect

Using the Chinese bamboo tree analogy, Jordan explains how consistent effort leads to exponential growth over time.

35:37 – 39:54 | Building Trust and Integrity in Leadership

Trust and integrity are the cornerstones of leadership, requiring follow-through on promises to build loyalty.

39:55 – 42:11 | Ethics in Sales: Doing the Right Thing

Jordan stresses the importance of ethical practices, sharing lessons on walking away from bad deals and maintaining a reputation for honesty.

42:12 – 46:21 | What Makes NuSun Different

NuSun stands out for its competitive culture, focus on wealthy reps, and commitment to impactful solar markets.

46:22 – 48:04 | Final Advice for Leaders and Recruits

Jordan urges leaders and recruits to ask themselves: Are you in the best situation to succeed? Do you have someone you aspire to become?

Jordan’s episode is filled with valuable insights for sales reps, leaders, and anyone looking to grow in their career. Tune in now on YouTube, Spotify, or Apple Podcasts to learn from one of the best in the business.

Most of us share the same dream: to pursue our passions and achieve financial freedom through opportunities we love. At NuSun, we know that the path to top-tier success is changing—redefined by the skills and experiences that empower young people to achieve at the highest level.

The Film Room by NuSun is an open-source platform designed to give everyone in door-to-door sales access to the strategies, insights, and stories from our top talent. Created by The Starters, this podcast is a blueprint for building your value, harnessing your ambition, and getting paid for your skill set—all while living life on your terms.

At NuSun, we believe that the best culture is a culture of successful and wealthy salespeople. That’s why we’re committed to prioritizing our sales force and sharing what it takes to succeed in direct sales’ biggest arena: residential solar.

Join us in The Film Room to learn from the best, play all out, and take your game to the next level. This is your chance to redefine what success looks like—because your future starts here.