The Startup Life

In this episode we talk to Rob Lachenauer (Co-founder,Partner & CEO of BanyanGlobal) as we discuss his new book, how he helps family business all over the world, and more.

Purchase his book here

Checkout his website here

**More on Rob**

Throughout his career, Rob Lachenauer, a Partner and CEO at BanyanGlobal, has been both a consultant and entrepreneur. As a consultant, he was a Vice President and Director of The Boston Consulting Group from 1995 to 2004 and helped leading multi-national companies, including several family controlled businesses, set and implement growth strategies. He has experience with industrial, distribution, consumer goods, financial, technology, and automotive firms. He has consulted for clients in North America, Europe, Asia, and Australia. With George Stalk, he co-authored a book about competition strategies, Hardball: Are You Playing to Play or Playing to Win, published by Harvard Business School Press in 2004 and subsequently translated into six languages. He currently writes a blog for Harvard Business Review with Banyan Partner Josh Baron. From 2010 to 2012, he was a Partner and CEO of Cambridge Advisors to Family Enterprise, where he worked with leading family businesses around the world and helped grow the firm by more than 70%.

As an entrepreneur, Rob co-founded and became CEO of GEO2 Technologies, a material science licensing company that developed, patented, and out-licensed its Cross Linked Microstructure for diesel emissions filter applications. At GEO2, he established the product development and IP strategies, built the technical and business team, raised its capital, and led its license negotiations. Subsequently, he was the founding CEO and Chairman of the Board of Bio2 Technologies, which has developed load bearing bio-active and bio-inert bone scaffolds.

Rob holds a BA from Cornell University and an MBA from Harvard University. He is co-inventor on several U.S. patents. He lives with his wife and three daughters in Weston, Massachusetts.

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode we talk to Tiffani Bova(Global Customer Growth and Innovation Evangelist at Salesforce) as we discuss lessons she learned in 2020, she explains what "co-opetition" is, and why it's important to know who uses what apps based on demographics.

Keep up with Tiffani on her website

Subscribe to her podcast

**More about Tiffani**

Tiffani Bova is the chief growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Bova has been named to the latest Thinkers50's list of the world's top management thinkers and is a welcomed guest on Bloomberg, BNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thinking to publications including Harvard Business Review, Forbes, Entrepreneur, Diginomica, Quora, Thrive, Rotman School of Management and Duke Dialogue Review. She is a change maker who's thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts.

As host of What's Next! with Tiffani Bova, an iTunes' all-time business and management bestseller and a top sales podcast according to Top Sales Magazine, Bova has interviewed a growing number of exceptional humans including Arianna Huffington, Chester Elton, Dan Pink, Ginger Hardage, Bonin Bough, Mark Victor Hansen, Seth Godin and Tom Peters.

Bova is a top Twitter influencer in Business Growth, Customer Experience, Digital Transformation, the Future of Work, and Sales. She was named one of Inc. Magazine's 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Expert to follow in 2018, 2019 and 2020, a Top 100 Women in Tech, a Brand Quarterly Magazine Top 50 Marketing Thought Leader, and one of the most Powerful and Influential Women in California according to the National Diversity Council.

Her book Growth IQ was one of 800-CEO-READ's top 5 strategy and leadership books of 2018, the #1 Salesforce, Dreamforce Bookstore seller in 2018 and continues to be a monthly bestseller on Porchlight (formerly 800-CEO-Read) in 2019 and 2020.

Having delivered over 500 keynote presentations on sales transformation and business model innovation to over 400,000 people on six continents, Bova is highly sought-after keynote speaker. Prior to working with Salesforce she was a sales, marketing and customer service executive for startups as well as Fortune 500 companies where she was recognized as being one of the first to develop a robust go to market model for cloud based solutions, and indirect channel strategies to accommodate changes in buying behavior. She left the corporate world and joined Gartner becoming a Distinguished Analyst and Research Fellow where she won the Thought Leadership award and earned accolades from the best leaders in the technology world for her cutting-edge analysis and her skill at architecting bold new strategies for sales and growth.

Bova's time on the front lines of sales, marketing and innovation, combined with her insightful candor, has resulted in a unique perspective that continues to inspire businesses and individuals to get smarter about the choices they make, think forward and increase their Growth IQ.

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode we talk to Todd Stottlemyre (Performance Coach & 3-time World Series Winner) as we discuss his new novel, what he learned playing in the majors, and more.

Check out Todd's website here

Purchase his book here

**More On Todd**

Todd Stottlemyre is a former MLB pitcher, high-performance business coach, bestselling author, keynote speaker, business owner, active investor, and advisor to multiple companies, including a fast-casual poke concept. Each day, he works to help his clients achieve unparalleled success in every dimension of their lives.

After a successful professional baseball career where he played on three World Championship teams, Todd came to a crossroads in his life: his father was in critical condition, after battling cancer for decades. Todd flew across the country to be with him, unsure if his father would be alive when he landed. But four days later, his dad walked out of the hospital, still full of energy and ideas for how he wanted to continue to live his life.

After this experience, Todd decided to dedicate his life to serving others, taking all he had learned on and off the field, and from his dad, to help people break the chains that were preventing them from living their most optimal lives. This was also the catalyst for writing his first book, Relentless Success (follow this link to download the audio version for free!).

In the years since he left professional baseball, Todd pursued a career as a financial advisor who launched his own investment fund, a marketing entrepreneur, and currently is the co-founder and owner of a private equity fund that owns, manages, and oversees a number of companies. Today, he's built a platform that enables thousands of people every year to live unbounded lives and high-profile businesses to drive unprecedented results. Todd is also a dedicated husband and father of five, living what he coaches every day.

Todd's life-changing, proven methods are based both on his lived experiences and the science of success. His new book, The Observer: A Modern Fable on Mastering Your Mind, published by Made For Success Publishing will be available December 2020.

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode we talk to Dr. Jason Selk (Former Director of Mental Training for the St. Louis Cardinals) as we discuss his new book, mastering the three R's, and so much more.

Checkout his website here

Purchase his book here

**More on Dr. Jason Selk**

Dr. Jason Selk ,one of the nation's premier performance coaches, has worked with business titans and superstar athletes. As Director of Mental Training for the St. Louis Cardinals, he played an important role in the team's first World Series victory in more than twenty years in 2006, and their second in 2011. Dr. Selk, who earned a Doctorate in counseling and sport psychology at the University of Missouri, is the bestselling author of Executive Toughness, 10-Minute Toughness, Organize Tomorrow Today, and Lead Any Team to Win.

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode we talk, Dan Demsky (Co-Founder Of Unbound Merino) as we discuss his clothing brand, why working with his best friend is not a bad thing, and more.

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode, we talk to Shannon Bex (Chief Communications Officer of Vooks) as we talk about lessons she learned in 2020, why early childhood literacy is important to her, and what she learned from the music industry.

**More about Shannon**

Shannon Bex is a nationally acclaimed performing artist as a singer, dancer, choreographer and a multi-platinum recording artist. She left the entertainment industry to co-found Vooks with her brother, Marshall and friend Russell Hirtzel. As Chief Communications Officer, Bex creates, develops, and maintains relationships with authors, illustrators and publishers. She believes in bringing the love of reading to children at a young age!

**More about Vooks**

VOOKS is a Streaming Platform That's the Perfect Gift Idea for People Who Have Pre-Schoolers to Third Graders in Their Lives

Singer/Reality TV star Shannon Bex, working with her brother Marshall, have created a brand new category in the digital world - they are the founders of the only streaming platform for animated storybooks, VOOKS.

Vooks is geared to kids 2-8 with the animated storybooks that feature beloved classics and new releases. A unique aspect to each Vook is that the pacing was created to replicate how a parent reads to their kids. It has read-along text, so the kids can follow along and learn. A streaming education platform -- with more than 1.2 million users in 175 countries -- VOOKS adds movement and sound to original storybook art allowing kids to watch and read their favorite stories. When kids aged 2 – 8 sign on at VOOKS.com they open a world of reading and learning online. Vooks offers a free tier with limited content and a premium tier for $4.99 a month or $49.99 for the year. For each station conducting interviews, Vooks will provide a special code for a 10 percent listener discount off the yearly subscription. Vooks is available via Roku, Apple TV, AndroidTV, Amazon Fire TV, Comcast Xfinity, and as linear channels on both Roku TV and Vizio.

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode we talk to Shelli Brunswick (COO of Space Foundation) we talk about the space economy, why she mentors people all around the world, and why my daughter can be a chef, astronaut, and doctor.

Be sure to check out Space Foundation's website.

Follow Shelli on LinkedIn

**More On Shelli**

As Space Foundation's Chief Operating Officer, Brunswick serves as a corporate officer, and is responsible for Space Foundation operations, facilities, and processes. Functions reporting to her include education, development/philanthropy, marketing and communication, operations, customer service, information technology, facilities, maintenance, security, and assurance. She has primary responsibility for Space Foundation headquarters, the Space Foundation Discovery Center, operational management of the annual Space Symposium and the Faga Forum on Space Intelligence, and she serves as executive leader of the Center for Innovation and Education, a bold new workforce development initiative. She also oversees government affairs activities in the Washington, D.C., office including relationships with government agencies, other space advocacy organizations and associations, and corporate interests.

Brunswick joined the Space Foundation in 2015 after a distinguished career as an acquisition and program management professional for the United States Air Force, and her role as a key leader within the Air Force Congressional Liaison office working both within the Pentagon and on Capitol Hill. She was Defense Acquisition Workforce Improvement Act (DAWIA) certified in Program Management Level III, Financial Manager Level II, and a certified Space Professional Level III by the United States Air Force Space Professional Functional Authority.

As a leading role model for women in space, Brunswick speaks at organizations and events around the globe to advance space innovation partnership and collaboration opportunities. Brunswick currently is the Chair of the WIA Foundation and previously served as the Chair of Women in Aerospace (WIA) from 2016–2019. She is one of 35 women from around the world selected as a Space4Women Network Mentor, which is part of the United Nations Office for Outer Space Affairs (UNOOSA). As a mentor, Brunswick shares her expertise, knowledge, and experiences to build environments where women and girls can take their place as active and equal participants in space science, technology, innovation, and exploration efforts. Throughout her career, Brunswick has dedicated considerable time and energy to increasing the leadership capabilities and visibility of women in the aerospace community.

In addition to these endeavors, Brunswick serves on the board of directors for Manufacturer's Edge, strengthening the competitiveness of manufacturers through coaching, training, and collaboration-focused industry programs, and by leveraging government, university, and economic development partnerships. She was elected to the Board of Directors of the Colorado Springs Chamber of Commerce & Economic Development Corporation, providing strategic, mission-based leadership and governance. Formerly, she was a board member for the National Defense Industrial Association (NDIA) Rocky Mountain Chapter.

Brunswick graduated summa cum laude from the University of Southern Colorado with a bachelor's degree in business administration and earned a master's degree in business administration from the University of Phoenix. She is a Certified Project Management Professional through Project Management Institute and was a Professor of Acquisition Management at Defense Acquisition University.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode we talk to Michelle Seiler Tucker (Founder & CEO of Seiler Tucker Inc.) as we discuss her new book, how to properly value your business, and knowing when to sell.

Michelle is the Founder and CEO of Seiler Tucker Incorporated. Michelle has sold hundreds of businesses to date and currently owns and operates several successful businesses. Michelle Seiler Tucker holds the following professional designations and certifications: The Merger & Acquisition Master Intermediary (M&AMI), Certified Senior Business Analyst (CSBA), Certified Business Broker (CBB), Best-Selling Author, and Panelist for M&A Source.

Michelle Seiler Tucker is the leading authority on buying, selling, and improving businesses, as well as increasing a business' revenue streams. Over the past decade Michelle has sold several hundred businesses and franchises. She continues to help buyers from all walks of life buy the American Dream, create financial freedom, be their own boss, and obtain a better quality of life.

What makes Michelle a formidable force in her industry is that she closes 98 percent of all offers she writes and, on average, obtains a 20 to 40 percent higher selling price for her clients! Her remarkable track record proves her dedication and persistence. Michelle makes sure the job gets done the right way and the profitable way. Her numbers are impressive, but it is her ability to create win-win situations for her buyers and sellers that guarantees her continued success. Michelle's mission is to always deliver more than is expected and to increase the odds of more businesses selling for the seller's desired sell price. She sees opportunity where many are discouraged or have given up by identifying and correcting the top mistakes business owners make. Michelle will fine tune a business into a "well-oiled machine" with the primary objective to sell it for the ultimate value. Through this process, she empowers her clients to afford the lifestyles they have always dreamed of and (most importantly) have always deserved!

In addition, Michelle is the award winning and best-selling author of Sell Your Business for More Than It's Worth. This book details how to enhance the value of a business in order to obtain its optimal selling price. Michelle has received rave reviews from her esteemed colleagues: Bret Michaels (musician, Celebrity Apprentice winner), James M. Lafferty (CEO the Coca Cola Company), Dr. John Gray (New York Times Best Selling Author), Raymond Aaron (New York Times Best Selling Author), and Steven Bradbury (Gold Medal Olympian). In her second bestseller, Think and Grow Rich Today, Michelle details the importance of an entrepreneur's mindset as it relates to business in order to achieve success.

Michelle is passionate about sharing her considerable knowledge and experience with others through her mentoring, training, and partnering programs. These programs have helped many individuals become successful M&A Advisor/Brokers. Michelle has also spoken alongside other prominent speakers: Eric Trump, Kathy Ireland, Mayor Rudy Giuliani, Stedman Graham and more. She makes regular radio and TV appearances including interviews on Fox Business News, Forbes, CNBC, and is featured in INC and USAMagazines.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode, we talk to Eric Kapitulik (Founder Of The Program)as we discuss his company, his book, and his time in the service.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma

In this episode we talk to Jeff Fromm (Youth Marketing & Trends Expert) about his book, career, and so much more.

As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace — as well as the consumer behaviors of every generation.

He led the first public study of Millennials in 2010 through a partnership with the Boston Consulting Group. That work informed his first book "Marketing to Millennials." He has since co-authored three more: "Millennials with Kids," "Marketing to Gen Z" and "The Purpose Advantage." He also is a regular contributor to Forbes.

Jeff earned an economics degree with an emphasis in marketing from The Wharton School of the University of Pennsylvania and attended The London School of Economics. He is the president of Futurecast, a forwardthinking trends consultancy, and a partner at Barkley, a creative idea company.

While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices—these applications are the basis of Jeff's presentations. With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.

Visit our website TheStartupLifePodcast.com

Follow The Startup Life Podcast Facebook Page

Want gear from The Startup Life? Check out our gear!

Check out other great podcasts from The Binge Podcast Network.

Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

Behind Closed Doors - Otis McDonald

**Break Theme**

Cielo - Huma-Huma