Many professionals are turned off by the idea of “networking.” They think it’s about slimey glad-handing and using others to get ahead. But when pursued with an eye toward leveraging your skills and experiences to help other people succeed, building a professional network becomes something else entirely – a chance at authentic human connection that can fuel enriching relationships and create opportunities over decades.

On this episode of the Startup of You Podcast, Reid and Ben break down three common misconceptions about how professional networks function, while also deep-diving on two types of relationships that are essential for success: “Allies” (close collaborators) and “Friendlies” (acquaintances).

Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/

Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/ 

Check out the Startup of You Website: https://www.startupofyou.com

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The Startup of You career strategy podcast, co-hosted by LinkedIn's founder Reid Hoffman and author Ben Casnocha, isn’t about cover letters or resumes. Instead, you will learn how to apply the best practices of Silicon Valley start-ups to your own life. Because whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to:

The Startup of You Podcast: Coming soon to the LinkedIn Podcast Network!