Show Notes:

• 00:34: Welcome back, Vince! Siege Media’s Director of Digital PR
• 00:40: GameStop stocks and how to manipulate the stock market
• 1:20: What is digital PR?
• 2:57: Why is “digital PR” trending?
• 4:37: The differences between digital PR, SEO and link building
• 6:01: Viral content vs. brand identity
• 6:28: What are the biggest digital PR mistakes?
• 7:40: What “going viral” means in different industries
• 8:49: How Siege Media combines content marketing and PR
• 9:37: Industries where digital PR is optimal
• 10:27: Calculating link value by website
• 11:57: Dangers of scraper sites in link reporting
• 14:27: The legitimacy of viral content
• 16:50: Going viral within your niche audience
• 17:44: Is this a strategy or one-off?

Show Links:

• Follow Vince on Twitter
• Follow Ross on Twitter
• Send us an email

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